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Work Background
King Arthur Baking CompanyBrand Management
May. 2022White River Junction, Vermont, United States
Adventure Ready BrandsSenior Brand Manager
Nov. 2020 - May. 2022Littleton, New Hampshire, United States
UNFISenior Brand Manager
Nov. 2015 - Apr. 2020Providence, RIMARKETING STRATEGY:
build and execute short and long term strategy plans and prioritize tactical execution within a 30 brand portfolio based on in-depth sales analysis and market trends, focusing on consumer position, product development, packaging, social media / digital strategy, and key account partnerships. BRAND POSITION + DESIGN:
direct three rebrand initiatives and one brand refresh, managing both internal and external agency resources for creative concepts; drive new design and cohesive brand voice and messaging across social media, packaging, websites, and B2B communications. PRODUCT DEVELOPMENT:
product development: develop new product concepts and lead cross-functional team to bring items from concept to shelf, navigating a diverse and dynamic global supply chain network. Maintain keen focus on competitive landscape, channel dynamics and balanced contribution opportunities to both topline and EBITDA. FISCAL ACCOUNTABILITY:
manage department spend budget; accountable for contributing to the health of total division P+L and EBITDA targets annually and by period. PEOPLE LEADERSHIP:
Manage team of 5 responsible for a wide array of brand management, social media, and graphic design responsibilities. Mentor employees newer to brand management to grow skills and independence. Lead with positivity and foster commitment through significant organizational changes post – M+A.
SwarovskiProduct Category Manager
Jul. 2010 - Nov. 2015Cranston, RIUS Merchandising and Operations manager for Swarovski's giftable figurines, collectable objects, holiday collection, statement home décor, tabletop accessories, customizable jewelry and (wearable) technology categories. PLANNING :
Responsible for distribution strategy across all sales channels and creation of highly productive category assortments built to drive achievement of sales and inventory turn objectives. Define assortment sales targets, merchandising space requirements, and individual SKU selections based on detailed sales analysis. Dictate category merchandising priorities throughout the retail marketing calendar. Identify product promotional opportunities based on forecast goals, real-time sales trends, and consumer shopping patterns. OPERATIONS :
Manage team who crafts all field communications relative to product launches keeping the 200+ store field personnel efficiently informed of all relevant product details from supply chain logistics data to consumer facing collection romance language to support in-store sales efforts. Oversee team responsible for all product material masters and distribution tables (SAP). MARKETING :
Manage creation of comprehensive sales and merchandising toolbox including presentations, sell sheets and catalogs for both B2B account management requirements as well as consumer facing sales initiatives. PRODUCT DEVELOPMENT :
US liaison to global marketing team and resident expert on US consumer, retail landscape and competitive set. Primary participant in global product development team providing data driven and in-depth feedback on US viability of future items/collections.
HasbroAssociate Global Brand Manager
Jul. 2008 - Jul. 2010BRAND MANAGEMENT : Partner with licensor in reinvention
of the STRAWBERRY SHORTCAKE brand. Ensure brand
definition and esthetic supports long-term toy business
strategies and objectives. Communicate on-going with
licensor on all brand-wide marketing initiatives. PRODUCT DEVELOPMENT : Lead large cross functional team
in executing on-time and on-budget global product line.
Responsible for achieving overall profit targets. Guide
Design + Development team in concepting toy product
offering based on consumer insights and market trends.
Build and drive brand growth strategies. MARKETING : Act as team lead in development of four TV
commercials. Partner with regional marketing teams in
developing retail programs, consumer promotions and
brand messaging. COMMUNICATION : Present strategy and product line to
senior management on a quarterly basis. SALES / LOGISTICS : Analyze sales data; build shipment
recommendations.
HasbroAssociate Brand Manager
Jul. 2006 - Jul. 2008PRODUCT DEVELOPMENT : Manage packaging and product
content execution of over 30 items. Partner with Engineering
and Design to manage product development
from concept to on-board-ship. Analyze new product
viability to drive growth and profitability. Work with
Operations to maximize retail ship plans. MARKETING : Manage development / maintenance of web
sites. Assist in development of TV and print campaigns;
manage style guide development. Partner with sales to
develop retail programs. COMMUNICATION : Present strategy and product line to
global senior management, sales teams and buyers.
HasbroAssoc. Marketing Manager - International
Sep. 2004 - Jul. 2006MARKETING : worked with international regions to build marketing plans, participated in US TV campaign development to maximize international relevance, teamed with Europe and HFE to create in-store displays, acted as international liaison for global web initiative PRODUCT PLANNING + ADAPTATION : independently executed product and packaging adaptation on multiple brands, partnered with engineering to manage on-time ships, monitored US sales & volume forecasts and recommended EU goals PREVIEWS : presented brand strategy and product line to EU marketing, sales, support teams and agencies each Spring and Fall, managed presentation room set-up execution COMMUNICATION : input necessary development and strategy information at Brand Group level to enable market planning, acted as overall product development liaison for all international regions
HasbroAssistant Brand Manager (contract)
Sep. 2003 - Sep. 2004MEDIA CONTENT : participated in developing web sites and web promotions; worked with advertising agency on TV and print advertising campaigns; managed online product previews and consumer Q&A content PACKAGING DEVELOPMENT : initiated creative process and participated in managing development of new package design and logo; managed copy-writing process and cross-sell content; acted as liaison to legal department for all trademark issues SALES ANALYSIS : analyzed weekly sales; compiled sales and media data to perform annual business analysis PRODUCT DEVELOPMENT : managed various documentation updates to streamline product development process and improve time to market; assisted in identifying and developing products that ensured brand growth and continued profitability
Tuck School of Business at Dartmouth CollegeMarketing + Events Manager, Tuck Admissions
Jul. 2002 - Jun. 2003MARKETING : participated in managing complete revamp of marketing and communication tools – assisted in managing design of multiple brochures, website and html emails; coordinated photo shoots; oversaw and participated in copy writing RECRUITING : arranged 28 prospective student information receptions, both domestically and internationally, working with specific budget and location constraints; managed implementation of web-based interview & events scheduler and coordinated all off-campus interview requests; recruited and trained alumni and student interviewers
Tuck School of Business at Dartmouth CollegeAdministrative Assistant, Tuck Admissions
Sep. 2001 - Jul. 2002ADMISSIONS SUPPORT : coordinated all on-campus interviews and visitations with current student interviews and hosts; oversaw each communications “touch point” and personally attending to each campus visitor to ensure the absolute best application experience; managed interviewer payroll
News America MarketingAssistant Manager Retail Marketing
Apr. 1999 - Jul. 2001MARKETING : composed and created sales presentations using PowerPoint and PhotoShop; managed, visually directed, and created product mock-ups using PhotoShop and QuarkXpress; continually updated existing presentations and materials
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