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Work Background
Hearst UKHealth & Wellness Client Director at Hearst UK
Dec. 2019London, United Kingdom
Hearst UKClient Director - Health, Fitness & Lifestyle
Aug. 2017 - Nov. 2019London, United KingdomWorking with health, wellness & lifestyle clients that work directly with Hearst. Developed a great understanding of the complexity of client businesses & objectives, including but not limited to marketing.
Responsible for responding & developing creative solution proposals for client briefs.
Working intrinsically with the Hearst health & homes brand teams to develop initiatives that work for commercial clients.
Responsible for reporting & analyzing across category sectors, client performance within Hearst & teams efficiencies.
Rodale Inc.Account Manager
Jul. 2016 - Aug. 2017London, United KingdomDeveloped a thorough knowledge of all brands (Men’s Health, Women’s Health & Runner’s World), across all platforms; website, magazine, events & social. Alongside understanding both the history and market position for each of the brands in their respective markets.
Continuously achieving personal sales targets, through an increased level of investment across key agencies and clients.
Developed new business investment into the brands.
Ensured that all brands were consistently front of mind & considered for print and digital campaigns across my agency patch. This was achieved by taking on a consultative sales approach, utilizing compelling insight to create sophisticated sales arguments, quality solutions and ultimately delivering outstanding customer service.
Responsibility & main lead for the Sports Nutrition & heath market. With a accountability for building & developing relationships with key decision makers & seeking out new business opportunities across the clients market.
Responsible for maintaining and negotiating rates across print formats, whilst developing trading frameworks across key accounts/clients.
OMD UKCommunications Planning Manager
Mar. 2015 - Jul. 2016London, United KingdomWorking within the Boots communications planning team, producing robust planning documents, based on insight and strategy and imaginatively execute this into plans. To establish this I have an strong working knowledge of all planning systems and tools. I have been responsible for ensuring that the day to day deliverables are completed with accuracy and on time, which has required excellent excel skills and the ability to work independently within client defined deadlines. This is a client facing role & therefore I have needed a certain level of confidence and maturity along with a desire to learn and understand more about the client’s world and build relationships with the junior team at Boots. Within my time at OMD, I have managed to develop strong internal relationships with buying and other specialists to ensure a healthy flow of communication between teams.
Storm DigitalTrading Account Manager
Oct. 2013 - Mar. 2015London, United KingdomBecoming the fourth employee of Storm digital, I was able to see how a new company grows in its initial stages; working across further areas of the business past the requirements of my day job. Working with the trading manager in order to achieve and exceed revenue targets across Storm, with responsibilities in trading and negotiations with agencies & buyers. Ensuring and aiding in the development of the new Storm proposition, from initial creation, to placement of processes, project management & marketing the proposition within all branches of the industry.
Clear Channel OutdoorAudience Planner
Jul. 2012 - Oct. 2013London, United KingdomWorking with in audience planning team, I was responsible for campaign management, allocation and audience delivery for campaigns across the whole of the business. I was also responsible for building audience profiles that ensured our clients campaigns we 100% efficient and delivered against their campaign objectives. Working across the clear channel portfolio I was part of a team that ensured the portfolio was efficiently reported within the new industry delivery system: Route Working within audience planning tools to build robust & tailored rationale for client campaigns.
Clear Channel OutdoorSales Executive
Jul. 2011 - Jul. 2012London, United KingdomWorking across all Posterscope clients I was responsible for clients outdoor campaigns across all formats; trading, booking and campaign management across the Posterscope business.
River IslandAllocator
Jun. 2010 - Jul. 2011• Responsible for all allocations within Ladies Casual Cottons. • Responsible for all administrative tasks within our department, including creating data documents for analysis, quality checking all products, creating and maintaining ledgers for all products, and ensuring web and other departments has up to date information on all future and present products.
• Ensuring all stores are maximising profitability by analysing them individually and categorically.
• Providing statistics and numerical data to senior managers on stores, bestsellers, new products and department progress.
• To communicate with the warehouse and shipping in relation to delivery times and other queries.
• Setting up packages and orders for new stores and refits.
• Supporting the Merchandiser and assistant merchandisers with analysis on products, stores and weekly sales.
EmapSales and Online Administrator
Jul. 2008 - Jun. 2009Responsible for all administrative tasks that are involved in the recruitment section of the public sector magazines. (Health Service Journal, Nursing Times and Local Government Chronicle)
Maintaining the upkeep of the websites; this included uploading adverts, banners and buttons correctly.
Aiding the design team for website context; designing banners, buttons and the layout of the adverts.
Providing statistics and numerical data to senior managers on client spending, monthly profits, profit spread over magazine titles, circulation and readership
To ensure that all adverts are booked, confirmed and placed correctly into every issue
To ensure all invoices are correctly administered and that the weekly and monthly net amounts are correct
To maintain relationships with advertising agencies to ensure artwork is correctly received
To quote and manage direct clients successfully with their queries and adverts
To aid other magazines in retail and construction industries
To provide knowledge to the sales team in any way necessary
MS&LInternship
Jul. 2007 - Sep. 2007Main responsibilities and tasks: Assigned to and assisted the New Business and Marketing Director Part of the team working on all business in the UK consumer products division including large brands such as Dunhill, Philips, Courvoisier, Nestle and Ski Yogurts
Interfaced with journalists, media and senior businesspeople to promote press releases and launch events
Conducted market research to support campaigns and client planning
Attended brainstorming sessions for multiple clients
Solicited applications from key businesspeople in the UK in a variety of industry sectors by phone and email resulting in key coverage in the Observer in conjunction with our client Courvoisier
Writing of press releases and reviews including the Live Earth Event 2007, and Philips-sponsored Williams F1 Event
Coordinated event for Philips to promote seasonal campaign, including logistics, interfacing with journalists and attending the event itself
Worked on new business pitch for consumer products (Pantene)
Attended internal and external meetings
OCEAN EDGERECRUITMENT EXECUTIVE
Sep. 2006 - Jun. 2007Main Responsibilities and tasks: Worked directly for the Managing Director
Performed candidate searches against key criteria for current vacancies
Followed up with candidates by telephone to explain the opportunities and conduct initial interviews to create shortlists
Developed database for newly created/designed web based candidate interface
Administrative support for the office including writing letters, correspondence with clients and potential candidates, and new business
Supported marketing efforts to expand the business including campaign based on promotion of services around the London 2012 Olympic Games
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