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Network Power<100 people
Work Background
Design Lead
[24]7.aiDesign Lead
Apr. 2022 - Feb. 2023Lead designer for the User Management Tool commissioned to manage the users across 24[7] Engagement Cloud from a central location. It involved adding users, defining roles and permissions, mapping products and tools, and maintaining teams. Key highlight - my project manager and I pitched the idea of a centralised user management tool to the various internal stakeholders, including the CEO. Until then, user management was a decentralised function reducing the teams’ efficiency and negatively impacting the client relationship.
Lead UX Designer
[24]7.aiLead UX Designer
Apr. 2019 - Mar. 2022Led the end-to-end design for the Model Workbench (MWB) - a no-code data modelling tool, from setting product vision to implementation. The design intervention rekindled the product and created a positive impact in serving our clients across retail, hospitality, banking, healthcare and other sectors. I also facilitated design workshops, ran design sprints, and mentored junior designers during the course. I was awarded 'Bravo' award in Nov 2019, 'Team Above & Beyond' award in Nov 2020, and the 'Team Excellence award' in Feb 2022.
Senior User Experience Designer
[24]7.aiSenior User Experience Designer
Dec. 2017 - Apr. 2019Overhauled 24[7]’s Business Intelligence and Reporting Module from raw data and numbers to a strategic dashboard with unique features like tailoring the view to match user roles, generating custom reports, and managing the data feed. It was achieved by well-defined navigation and smart data visualisation. I was also rewarded with 'Bravo' award in July 2018 and 'Above and Beyond' award Jan 2019.
Design  Partner
Whuffie Design Private LimitedDesign Partner
Jan. 2017 - Dec. 2017A multi-faceted role where I worked as a design consultant leading the projects from ideation to delivery, and as a business partner optimising the operations of the design agency.
Freelance animator and Graphic Designer
Freelance / Graphic Design ServicesFreelance animator and Graphic Designer
Jun. 2011 - Jun. 2012Built 3D simulations and 2D graphics visuals for architects, web developers, and design studios.
Senior Interaction Designer
WiproSenior Interaction Designer
Jul. 2016 - Jan. 2017Worked at Wipro’s Technovation Centre, crafting delightful experiences backed by next-gen technologies. Collaborated with various industry groups, business analysts, and engineers to deliver out-of-the-box solutions. Helped set up design processes at the centre for systematic functioning. Mentored 2 design interns.
Design Lead
FlohDesign Lead
Jul. 2015 - Jun. 2016I was the only product designer at Floh - a highly curated dating community for Indian singles. I designed the web and mobile applications, the website, and all the branding and visual designs. My process included creating Floh’s service blueprint, identifying the gaps and opportunities at different touchpoints, and closely working with the founders to enhance the overall user experience.
User Experience Design Intern
Intel CorporationUser Experience Design Intern
Dec. 2014 - Jun. 2015Conducted research and presented insights for opportunity areas for Intel's bio-sensors. Designed and developed a physical and digital product for stress management using bio-sensors.
Interaction Design Intern
Whirlpool IndiaInteraction Design Intern
May. 2014 - Nov. 2014Designed an immersive installation to enhance Whirlpool’s in-store shopping experience. The final product included an interactive table where the customers could view product details, compare products, and read reviews, thus reducing the purchasing decision times and strengthening customer loyalty. I also conceptualised a mobile application using AR technology to help consumers project various home appliances in their home spaces.


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