Rocky Mountain College of Art + Design (RMCAD)Director of Outreach and Strategic Partnerships
May. 2012 - May. 2014I developed global Outreach and Recruitment strategies focused on student population growth and new marketing channels. I focused on aligning the strategies across our pre-college, International, Industry, Military, and Career changers to maximize return across all channels. The college was struggling at the time to recruit, retain, and sustain success post graduation - and by unifying previously silo-ed channels and developing new channels we were able to decrease the cost of recruitment, scale our programming with new digital offerings developed to address the new channels, and attract new career partners interested in the new alumni graduating due to the new recruitment approach. I also acted as a liaison for partnership institutions and Full Sail University. I sourced, qualified, and developed relationships with the goal of building articulation agreements, exchange programs, and other forms of mutually beneficial partnerships between institutions. Our ultimate goal in Outreach and Strategic Planning at was to grow our student outreach and enrollment responsibly and sustainably.