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Work Background
Pernod RicardKey Account Manager
Nov. 2020 - Dec. 2024United Kingdom, LondonTBC
Pernod RicardBusiness Development Specialist
Jan. 2019 - Nov. 2020London, United Kingdom
Red BullField Specialist
Oct. 2016 - Dec. 2018Bristol, United KingdomMUSKETEER (ON-PREMISE SPECIALIST) - RED BULL, BRISTOL - OCTOBER 2016 - PRESENT
A field based role managing and activating key On Premise outlets in an expansive territory, delivering Red Bull’s business priorities, building partnerships and driving volume in both independent and national accounts. • Working with other parts of the business such as Culture, Field Marketing, National On Premise, On Premise Marketing, RTM, Off-Premise, Social Media, Brand Team to leverage the portfolio to increase Red Bull’s market share and brand love in territory
• Championing University & Student activations, wings briefs, 360 Activations for the region
• Managing SBM’s & Wings on a monthly basis at key events and activations in the region • Effectively negotiate partnership agreements to secure attractive terms for both parties
• Identifying, targeting and gaining new accounts to drive vertical growth
• Creating joint business plans with existing accounts to drive horizontal growth
• Conduct quarterly review meetings to monitor progress and impact of JBP
• Analyse territory and individual accounts to align business priorities and identify key business drivers
• Build strong relationships with customers and key figures in territory • Utilising market insights to demonstrate key points of difference to competition
• Striving to demonstrate Red Bull’s relevance in new occasions through industry and consumer marketing initiatives • Developing new ways to serve the product to target new consumers
• Conduct in-outlet training and launch incentives to motivate bar industry teams to drive volume and new serves according to business plan
• Building relationships with other brands and creating monthly meetings to increase knowledge of the market and competition
• Supporting seasonal key dates activation with bespoke tools to increase volume • Displaying internal and external brilliance as a brand ambassador
• Coaching new Musketeers in trade to aid in development and best practise
Howdens Joinery CoSales Representative
Oct. 2015 - Oct. 2016
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