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Work Background
Fintopia IndonesiaContent & Event Specialist - Corporate Affairs
Dec. 2022Jakarta, Indonesia• Led the development and execution of Brand PR programs supporting brand-building initiatives, increasing brand visibility by 60% in almost three years and driving customer engagement across multiple channels, such as socials and blog contents. • Developed and implemented effective marketing collateral, such as blogs (www.easycash.id/blog), white papers, and social media contents (@fintopia.id). Launched the official company blog and created over 500 original content pieces within three years, strengthening the brand’s digital presence. • Built relationships with key media contacts and successfully pitched brand and corporate stories through their outlets, enhancing brand reputation. • Organized internal activities in the company, such as sports, fun night, or year-end party. • Organized external events in coordination with universities or small & medium enterprise on financial literacy topics. Successfully delivered 9–12 collaborative initiatives within six months, partnering with universities, radio stations, and print media.
Kredit PintarCopywriter - Growth Operations
Dec. 2021 - Oct. 2022Jakarta, Jakarta, Indonesia• Planned and executed regional and monthly in-app campaigns, increasing Daily Active Users (DAU) by 39% and improving user retention by 25% within 6 months. • Developed copy for all brand communication channels—including EDMs, telesales scripts, in-app banners, social media, and content articles—contributing to a 23% uplift in engagement and conversion rates • Managed partnerships and ongoing communication with 5 vendors, ensuring timely delivery and effective execution of campaigns and initiatives.
Bridgehead MediaCopywriter
Aug. 2018 - Feb. 2020San Francisco Bay Area• Developed localized copywriting for Apple Music Indonesia to support marketing campaigns and user engagement. • Client: Apple Music Indonesia
Media Info GroepContent Manager
May. 2018 - Feb. 2021Jakarta• Built and maintained partnerships with 48+ print media companies across Indonesia, strengthening content distribution and media collaboration • Consolidated and curated 75+ content pieces per month from print media partners, ensuring quality, relevance, and brand alignment. • Led and oversaw the digital content development process with the Research and Development team. • Reported content division performance, KPIs, and strategic insights directly to the CEO on a weekly/monthly basis, supporting data-driven decision-making.
GetCraftContent Editor
Nov. 2017 - May. 2018Greater Jakarta Area, Indonesia• Developed content ideas and strategies for monthly editorial planning. • Reviewed, edited, and provided feedback on writers’ content to ensure quality, accuracy, and brand alignment. • Wrote SEO-optimized articles to improve search visibility and organic traffic. • Produced and edited content aligned with clients’ marketing strategies and campaign objectives. • Client: Japan Tobacco International Blibli,com Ponds UrbanIcon Samsung Smartfren
KrakakoaPublic Relations & Marketing Manager
Aug. 2017 - Apr. 2018• Developed and executed PR strategies, campaigns, and initiatives to strengthen public perception and brand reputation. • Produced press releases, media kits, and digital content for company social media channels and website. • Managed PR and marketing communication budgets to ensure efficient and effective campaign execution. • Served as the primary point of contact for media and public inquiries, delivering timely and accurate information. • Built and maintained strong working relationships with clients, media partners, and key stakeholders. • Developed and implemented marketing strategies aligned with overall company objectives and growth targets. • Identified and evaluated potential strategic partnerships to support marketing initiatives and brand expansion.
MRA Printed Media GroupAssociate Managing Editor
May. 2016 - Aug. 2017Greater Jakarta Area, Indonesia• Supervised content production for print and online publications • Oversaw the magazine’s visual direction • Wrote and edited fashion, feature, and lifestyle articles
MRA Printed Media GroupSenior Editor
Jun. 2015 - May. 2016• Supervised fashion department content for print and online publications • Reviewed fashion and feature (economics and culture) writing assignments from reporters and contributors
MRA Printed Media GroupFashion Editor
Feb. 2012 - May. 2015Jakarta, Indonesia• Wrote and edited lifestyle articles, primarily focused on fashion and profile features • Developed concepts and directed photoshoots for fashion editorials, profile features, and magazine covers • Supervised contributing writers’ articles for the culture and economics sections • Coordinated fashion content and visual direction across the magazine
MNC MediaWriter
Apr. 2009 - Feb. 2012Greater Jakarta Area, Indonesia• Wrote and edited articles on lifestyle and fashion topics • Developed concepts and directed photoshoots
Creative Indigo ProductionReporter
Sep. 2008 - Dec. 2008Greater Jakarta Area, Indonesia• Conducted investigations and produced reportages on entertainment and social issues
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