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Work Background
VeranoWholesale Marketing Manager - AZ & NV
Sep. 2024United States, Chandler• Developed and implemented B2B and B2C marketing strategies, resulting in measurable growth of wholesale product sales.
• Facilitated the creation and implementation of digital media assets in CRM/email marketing campaigns and in-person
advertisement in wholesale account storefronts.
• Built and nurtured relationships with industry influencers and partner organizations, fostering collaboration opportunities and
enhancing brand credibility, increasing brand visibility.
• Collaborated cross-functionally with sales, product development, and compliance teams to ensure products met regulatory
requirements and consumer needs, improving customer satisfaction rates.
ToastField Marketing Manager
Apr. 2024 - Aug. 2024United States, Phoenix• Built and managed the Brand Ambassador program and teams in AZ, MA, and MI markets, enhancing brand visibility and
engagement.
• Developed and implemented SOPs for training, onboarding, scheduling, and KPI tracking for the Field Marketing team,
improving operational efficiency.
• Drove business growth through strategic account management, product education, sell-through initiatives, and event
management, increasing sales and brand awareness.
CannaBlendzSenior Manager, Merchandising Services
Nov. 2023 - May. 2024Phoenix, Arizona, United StatesSpecializing in driving business growth through strategic prospecting and management of dispensary accounts, CBD & Wellness accounts, and smoke shops. Adept at leading teams in Arizona and Michigan, with expertise in hiring, onboarding, training, and implementing SOPs for various functions. Proactive presence at industry events, passionate about educating consumers and dispensary staff on the innovative use of adaptogens and botanicals. Skilled in meticulous data entry, inventory management, and impactful social media representation.
STIIIZYField Marketing Manager
Feb. 2021 - Nov. 2023Arizona, United StatesResponsible for interviewing, hiring, onboarding, training, mentoring and managing a team of 30+ part-time brand ambassadors for the Arizona Medical and Recreational Cannabis industry. Scheduling and execution of 400+ monthly in-store events in conjunction with sales and promotions. Working closely with Sales to coordinate and implement sales incentives for internal and external teams. Responsible for forecasting, planning and execution of activations aligned with company marketing and sales goals.
Giving Tree DispensaryInventory Specialist
Feb. 2021 - Feb. 2021Managed the back of house product available for retail consumer purchase, ensuring that inventory levels were monitored consistently and accurately in order to best service customers.
Forecasting inventory needs at the retail level on a nightly and weekly basis.
Mr. CooperHome Advisor
Sep. 2020 - Feb. 2021Chandler, Arizona, United States
BKD’s Backyard JointServer
Jun. 2020 - Apr. 2021Chandler, Arizona, United States
Cura Cannabis SolutionsSales Operations Lead
Nov. 2018 - Apr. 2020Phoenix, Arizona AreaResponsible for logistical planning and execution of product fulfillment, delivery and compliance. Instating and implementing inventory and sample stocking procedure for over one million dollars in inventory, monthly. Training and cross-training employees on legal and compliant fulfillment and delivery procedures. Maintaining communication between account executives and accounts, as well as relaying feedback to production and marketing.
Cura Cannabis SolutionsSales Operations
Oct. 2018 - Apr. 2020Phoenix, Arizona Area
Cura Cannabis SolutionsProduction Lead
Aug. 2018 - Oct. 2018Phoenix, Arizona
Cura Cannabis SolutionsBrand Ambassador
Jun. 2018 - Aug. 2018Introducing and educating the target market to a new brand and culture in the alternative health environment.
Supporting the sales team by encouraging up-sell and sell-through of product at third party retail accounts.
Maintaining and innovating new merchandising and display opportunities by monitoring market trends and activity from competitor brands.
DoorDashDriver
May. 2016 - Dec. 2018Phoenix, Arizona Area
Rover.comPet Sitter
Jun. 2013 - Jan. 2020Phoenix, Arizona AreaI started pet sitting independently in the summer of 2013, booking clients through networking and word of mouth as well as websites such as SitterCity.com, Care.com and Rover.com.
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