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Work Background
Practice BetterHead of Customer Experience
Aug. 2023Toronto, Ontario, Canada
Product Marketing AllianceMember
Mar. 2023The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!
HubSpotSenior Manager, GTM Lead - Payments & Commerce at HubSpot
Mar. 2021 - Feb. 2023Cambridge, Massachusetts, United States-Led a team of Product Marketing and GTM Strategists to successfully launch and grow a white label version of Stripe’s Connect program for HubSpot’s B2B customers & partners -Developed a go-to-market strategy, including pricing, positioning, & messaging, resulting in a 400,000% increase in monthly gross payment volume -Created marketing collateral, including product sheets, webinars, and knowledge base content, to educate customers & HubSpot Partners, growing monthly active users by 4000% -Collaborated with product management, UX, design, and engineering teams to define product requirements, features, and functionality -Worked closely with sales and customer success teams to ensure successful adoption and retention among customers, filling knowledge gaps w/ enablement & training resources via Seismic -Trusted resource to the C-level; contributing to quarterly earnings calls, monthly progress meetings, and INBOUND conference keynotes presentations -Monitored product performance and customer feedback after launch, making data-driven decisions to improve the product and increase adoption -Interviewed by PYMNTS.com in Q2 2022 to discuss how technology can help improve the B2B payments experience
HubSpotProgram Manager - Tech Touch
Aug. 2020 - Mar. 2021Cambridge, Massachusetts, United StatesManaging the process to improve and scale HubSpot's customer success experience by leveraging automation & technology
HubSpotManager - New User Onboarding
Jan. 2019 - Aug. 2020Cambridge, MALeading a team that supports the creation and innovation of HubSpot's scalable approach to onboarding &. customer success
HubSpotProgram Manager - New User Experience
Feb. 2018 - Jan. 2019Cambridge, MASupported the creation and innovation of HubSpot's in-app new user onboarding
HubSpotCustomer Solutions Program Manager - HubSpot Sales Products
Jun. 2016 - Feb. 2018Cambridge, MA
HubSpotPrincipal Customer Success Engineer
Dec. 2013 - Jun. 2016Cambridge, MA
HubSpotInbound Marketing Consultant Team Lead
Jan. 2013 - Jan. 2014Cambridge, MA
HubSpotInbound Marketing Consultant
Mar. 2012 - Jan. 2013Cambridge, MACustomer Success • Effectively collaborate with customers to produce customized onboarding plans • Successfully on boarded over 90 customers while maintaining a low churn rate • Growing Install Base as quick as possible by efficiently managing time and focus Team Collaboration • On floor mentor providing hands-on assistance to my team members
• Training new hires on product knowledge & consulting skills by leading monthly training sessions
• Listening in to fellow IMC’s calls providing feedback for better customer satisfaction • Conduct role plays with new IMC’s to ramp up their product & consulting knowledge Process Improvements • Selected to beta test new onboarding process, provided feedback to facilitate a successful roll out
• Organize weekly Starter Skillz meeting with topics designed to further IMC’s consulting skills
• Collaborating with Product Training team to deliver a monthly customer training webinar
NAS Recruitment CommunicationsInteractive Strategist
Jun. 2010 - Mar. 2012Cleveland/Akron, Ohio Area (Worked Remotely)• Implemented SEO strategies that helped to grow strong organic rankings in search engines,
resulting in high client retention
• Perform daily SEO tasks to maintain organic rankings for clients
• Developed and guided client’s digital media strategies around SEO, SEM, and Social Media • Created detailed analytical reports monthly, quarterly, and yearly and then reviewing results with each client personally
• Supported sales offices by conducting SEO audits and digital research, helping to create strong sales pitches • Daily research of blogs, articles, and webinars to keep up on newest SEO trends
• Presented webinars around SEO and Social Media strategy to further educate internal colleagues
ArbitaAccount Executive
Aug. 2009 - Jun. 2010Demonstrate the value of recruitment marketing products around social media and SEO/SEM to C level executives at large enterprise companies
Exceed expectations around timeline for creating new enterprise opportunities, pipeline building, and call numbers
Sourced, guided, and closed large deal 4 months after start date
Currently working 4 large enterprise deals with revenue exceeding $50K for each
Smart Bear SoftwareAccount Executive
May. 2009 - Aug. 2009Focus selling and prospecting efforts in Northwestern United States and Canada to build a strong pipeline
Guide prospects through sales process using a consultative approach to help meet their goals
Quickly ramped up to exceed expectations, helping guide a large enterprise deal and becoming a strong contributor for Q2
BullhornAccount Executive
Oct. 2007 - Apr. 2009Demoed and presented On Demand front office and sales software to VP and C Level executives of staffing and recruiting firms (25-30 demos monthly).
Consistently ranked within the top 5 of business closed with quarter quota of $145,000.
Placed 250-300 outbound cold calls weekly.
Led team in outbound activity, contributing 35% of all total cold calls.
Sourced and qualified own sales opportunities using Linkedin and other social networking tools. Effectively managed an active pipeline of between 40-60 accounts.
Achieved top marks in customer satisfaction polls, which resulted in high client retention.
BullhornBusiness Development Representative
Jan. 2006 - Oct. 2007Helped qualify and schedule high quality outbound and inbound demo opportunities.
Led Business Development Team in conversion rates from prospect to close.
Placed between 250-300 outbound cold calls weekly.
Consistently exceeded goal of scheduling 4 quality outbound demos weekly.
Qualified and helped close two 100+ employee enterprise prospects.
Worked closely with new Business Development Rep's to provide guidance while they developed product knowledge and sales story during their ramp up periods.
IXIS Asset ManagementAccount Specialist I
May. 2005 - Jan. 2006Trained new employees and monitored their client interactions. Acted as mentor and provided best practices. Gave detailed information on investment products to prospective clients.
Received approximately 100 inbound calls and made 50 outbound calls daily.
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