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Work Background
Interim ManagementInterim Management Consultant
Mar. 2025Worldwide
Publicis GroupeZenith Media | Global Strategy Director
Feb. 2023 - Feb. 2025London, England, United KingdomKey Verticals: Consumer Electronics & Domestic Appliances, Beauty & Personal Care, Fragrance, Beverages/Alcohol, FMCG, Restricted Categories
Shaped the long-term strategic vision for global brands by identifying growth opportunities, anticipating market trends, and aligning stakeholders around a unified direction.
Led the development of integrated strategic plans that translated vision into actionable roadmaps, prioritising high-impact initiatives and aligning them with client goals and business KPIs.
Acted as a strategic advisor to senior clients and internal leadership, translating complex market data into clear, compelling narratives to influence decision-making and inspire action.
Spearheaded cross-functional collaboration across media, creative, data, and client teams to deliver seamless implementation of strategic initiatives-on time and within scope.
Proactively identified business risks and market headwinds; developed scenario planning and contingency strategies to safeguard delivery and maintain client confidence.
Maintained ongoing oversight of strategic performance, reporting progress against key milestones and adapting plans in response to changing market dynamics or shifting client priorities.
Independent Monitoring BoardsHMP Wormwood Scrubs | Board Member
Jun. 2022 - Aug. 2024London, England, United KingdomSat on the Independent Monitoring Board of Her Majesty’s Prisons in London. The role is to ensure prisoners are treated with care, respect and decency, as well as report observations of concern whilst moving around the prison. By the time we see prisoners, they have exhausted the Prison Service application and complaints system, and therefore are often vulnerable and very volatile. The handling of their problems and requests is done with very careful handling, compassion is at the heart of the work I do. We often have to deliver bad news to prisoners already feeling let done or struggling with prison life.
The training and experience gained from this type of work has benefited me personally and has helped me develop my career.
Publicis GroupeEpsilon | Strategy and Insights Director
May. 2022 - Feb. 2023London, England, United KingdomWorking with clients and client teams across Epsilon and the wider Publicis Groupe to deliver CRM strategies for generating growth, retention, and optimised customer experiences across paid, owned and earned channels.
Be the trusted advisor in support of investment justifications by providing market insights, business cases and solutions to solve the clients core business challenges.
Develop and manage high-quality strategies for numerous projects, across new and existing clients.
Actively participate in new business development, understanding client’s needs, identifying opportunities, developing and presenting strategic proposals.
A leadership role in managing strategy and insights client engagements.
Leading and co-managing client projects and retainers.
Help clients and internal teams understand emerging trends, apply best practices and discovering use cases to pursue innovations.
Publicis GroupeDigitas | Associate Director
Sep. 2021 - Apr. 2022London, England, United KingdomCreated audience and data strategies for a very large UK client to deliver either single channel or multi-channel activation to drive engagement and conversion.
Working towards progressive profiling, customer lifetime value and optimised customer journeys though extensive data analysis profiling and segmentation of the customer base.
Creating and executing content strategies to improve creativity & consistency to drive engagement through structured communications.
Barts Health NHS TrustBank Staff | Healthcare Assistant
Feb. 2021 - Jan. 2025London, England, United KingdomJoined the NHS as part of the response to COVID-19, and continue to work on the frontline in Accident & Emergency, and Adult Critical Care Unit. Zero Hours Contract.
Publicis GroupeDigitas | Senior Analyst CRM
Feb. 2021 - Aug. 2021London, England, United KingdomCreated audience and data strategies for a very large UK client to deliver either single channel or multi-channel activation to drive engagement and conversion.
Working towards progressive profiling, customer lifetime value and optimised customer journeys though extensive data analysis profiling and segmentation of the customer base.
Creating and executing content strategies to improve creativity & consistency to drive engagement through structured communications.
Barts Health NHS TrustCardiology | Healthcare Assistant
Sep. 2020 - Jan. 2021London, England, United Kingdom
Barts Health NHS TrustBank Staff | Healthcare Assistant
Apr. 2020 - Aug. 2020London, England, United Kingdom
M&C Saatchi LondonSenior Strategist
Jan. 2020 - Jul. 2020London, England, United KingdomCreating strategies for clients to deliver either single channel or multi-channel content distribution model to drive engagement levels across the channels, ultimately to drive footfall and sales. Driving clients to get to single customer view, customer lifetime value and optimised customer journeys though data and extensive analysis profiling and segmenting the member base. Creating and executing strategies to improve creativity & consistency to drive engagement through structured communications.
Independent Monitoring BoardsHMP Pentonville | Board Member
Jan. 2019 - Jun. 2022London, England, United Kingdom
Independent Monitoring BoardsHMP/YOI Isis | Board Member
Jan. 2018 - Dec. 2018London, England, United Kingdom
KantarCRM and Loyalty Manager
Aug. 2016 - Dec. 2019London, England, United KingdomAdopted, motivated and energized an existing team to grow and develop, along with new team members with great results.
Recognised within the business for treating ‘panel as a product’ to drive product quality and taking a very different approach adopting and implementing industry best practice and methodologies for CRM.
Moved from a single channel email dependency to delivering a multi-channel content distribution model with unusually high engagement levels across the channels. Driving the business to get to single customer view, customer lifetime value and optimised customer journeys though data and extensive analysis profiling and segmenting the member base.
Created and executed strategies to improve creativity & consistency to drive panel engagement through a structured communication program.
Delivered a strategy to get our panel engagement efforts to industry standards, which has led to arresting the decline of panel numbers and stabilization of the responder base.
Launched a social media strategy which has added 55,000 new followers on Facebook in 5 months and increased our ranking and reputation with Facebook.
Leading an initiative to bring Acquisition and Retention closer together through updating all the acquisition creative, re-dressing the shop window and join experience.
Business lead for the new content management system for a better portal experience.
Snipp InteractiveLoyalty Director
Oct. 2015 - Jul. 2016London, England, United KingdomTasked to create a completely new CRM & loyalty strategy for B-2-B and B-2-C target audience’s
Developed and delivered social media campaigns and created new communities
Replaced and implemented a new CMS which manages 3 different web sites
Created a member management strategy which converts the current strategy into fully digital experience
flynasDirector of Loyalty Programs
Oct. 2014 - Sep. 2015Riyadh, Saudi ArabiaCreated and delivering a customer retention strategy due to high customer and product churn Conducted a comprehensive study of historical data and customer trends – profiling, segmentation, analysis to create insights
Designed, created and delivered a customer experience strategy
Designed, created and delivered a brand new frequent flyer program with great initial data, results and insights
Revised and reinvigorated the airline product to create preference over competitors
Created a data warehouse for the deep understanding of customers and their travel and spending trends
Direction and management of online and social media presence
CollinsonGeneral Manager
Oct. 2013 - Oct. 2014Mumbai, Maharashtra, IndiaInherited an established business (10 years) with over 120 employees and around $15 million turnover
Created a business plan for business turnaround and business transformation – rapid transformation of a BPO into a full-service marketing agency
Creation, training and development of a Management Team to achieve business goals and objectives
Resolved incorporation, legal entity owner, pension and tax issues; resulting in an Indian Corporation Tax saving of $150k
Managed the ‘Centre of Excellent of Analytics’ for the company globally
Developed and created the brand, product and services of the company for the Indian Market
Business Development – sales planning, acquisition, growth and retention of clients
Presenting to clients at all levels, creation of contracts, negotiations and closing deals
Project planning, implementation, development & resource deployment
Developed standards, procedures and processes to ensure delivery of best practice
Various CompaniesInterim Management Consultant
Sep. 2009 - Sep. 2013Sydney, New South Wales, AustraliaLeadership - created a new agency, turned around broken agencies, mergers & acquisitions and increased the size of an already successful agency
Business Development - sales planning, acquisition, growth and retention of prestigious clients
Proposals and Presentations - Created responses to RFI and RFP’s for contracts worth $5-$10million
Project Planning - implementation, development & resource deployment
Developed standards - processes to ensure delivery of best practice
Training and Development - guided and trained employees to achieve goals and objectives to meet the demands of clients and the business, ensuring career development
Grass RootsGeneral Manager | Middle East
Nov. 2005 - Aug. 2009Dubai, United Arab EmiratesIncorporated and created the Middle East presence
Developed and created the brand, product and services of the company for the Middle East market
Business Development – sales planning, acquisition, growth and retention of clients
Project planning, implementation, development & resource deployment
Developed standards and processes to ensure delivery of best practice
Presenting to clients at all levels, creation of contracts and closing deals
Training and development of employees to achieve goals and objectives to meet the demands of clients and the business, ensuring career development
Grass RootsProduct Manager | UK
Nov. 2003 - Oct. 2005London, England, United KingdomManaging programmes and projects ensuring they are delivered to a high standard
Created a pre-paid card product and adapted for different target audiences
Sales planning and lead generation for the business development team
Presented to clients at all levels, creation of contracts and closing deals
Creation of sales tools – presentations, proposals and estimates
Client management to launch programmes
Account direction and management of account team, training and development
Planned and executed live events, exhibitions and conference planning, creation and build
Maximised PR opportunities – speaking opportunities, press interviews and writing articles
Clients included Vodafone (measurement, reward, loyalty) O2 (reward, loyalty, measurement), Sony (reward, loyalty) Barclays (reward, loyalty) Lloyds TSB (reward, loyalty) Asda (reward, measurement), Caterpillar (measurement, reward), Ford (reward, loyalty, measurement)
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