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Work Background
Build-A-Bear WorkshopInterim Chief Customer & Digital Officer Advisor
Feb. 2024 - Feb. 2025St Louis, Missouri, United StatesAs a full-time consultant, led marketing and omnichannel initiatives contributing to Build-A-Bear's record-breaking FY24 performance.
Third Act Consulting, LLCPrincipal
Sep. 2023Madison, Wisconsin, United States
Lands' EndEVP, Chief Customer Officer/Chief Innovation Officer
Mar. 2021 - Sep. 2023Madison, Wisconsin, United StatesAccelerated immediate growth and refined strategic long-term vision of Lands’ End’s digital and omnichannel strategies, while ensuring entire company was effectively focused on priorities in customers’ lives. Profitable digital growth driver: US Direct business achieved 2017-21 Revenue CAGR of 7% and adjusted EBITDA CAGR of 20%. Managed SVP Direct Marketing, Chief Information Officer, VP Analytics and Testing, VP eCommerce and Sr. Director Customer Care and 250+FTE. (600 including contractors and holiday support staff.) Oversaw $200M marketing budget and annual technology project portfolio and operating budget of $70M.
Lands' EndSVP, Chief Customer Officer - eCommerce & Customer Care
Nov. 2017 - Mar. 2021Madison, Wisconsin AreaProfitably managed $1B+ US direct P&L by driving site traffic and conversion performance against budget expectations. Led Analytics and Testing, Digital Merchandising and Operations, Customer Care, Product Management and CX and International eCommerce, supporting all business units: US eCommerce, Retail, B2B, 3rd Party / Wholesale and International.
Kohl's Department StoresVice President, Digital Merchandising, Analytics & Optimization
Jun. 2016 - Oct. 2017Greater Milwaukee AreaDrove superior sales and conversion results via innovative digital merchandising, best-in-class omnichannel experiences, and a culture of "never stop learning" perpetual testing and optimization. Led team of 60+, including 5 managerial direct reports. Scope included digital merchandise presentation, digital analytics and optimization, retail media monetization and omni-channel Wedding and Gift Registry. During tenure, Kohls.com grew from $1B to $3B (20% CAGR). * Provided omnichannel leadership, including 2 site replatforms, Kohl's app, machine-learning search implementation, product MDM, personalization, BOPIS / BOSFS and Amazon Returns.
* Scored in the highest decile of employee engagement survey within the VP / Director peer group, applying coaching and mentoring skills garnered from continuous executive leadership training.
* Channel leader for Kohl’s Private and Exclusive Brands, as well as National Wholesale brands (Nike, Levi's), ensuring brand imperatives and business objectives were executed smoothly across Kohl's digital properties.
Kohl's Department StoresDirector, Digital Merchandising - Kohls.com
Jan. 2012 - May. 2016Greater Milwaukee AreaAccountable to drive superior sales & conversion results through innovative site merchandising, internal site search, intuitive site taxonomy, search engine optimization, product recommendations, testing, personalization, and consumer generated content. Lead team of 50+ including 8 managerial direct reports.
TruStageSr. Manager, eMarketing Strategy
Nov. 2010 - Jan. 2012Madison, WisconsinBusiness owner for the strategic & tactical development of all consumer-facing TruStage (fka CUNA Mutual) web properties, with aim to consolidate disparate B2B sites in to a single consumer-facing web site – TruStage.com.
Lands' EndDirector of Internet Merchandising
May. 2006 - Nov. 2010Dodgeville, WIDuring initial 5-years at Lands' End, led full site redesign from homepage all the way through checkout. Growth of online channel penetration to total direct business grew from 50% in 2006 to +80% in 2010.
Saks Fifth AvenueDirector of Merchandising
May. 2005 - Apr. 2006New York, NY
Bloomingdale'sDirector, Internet Marketing & Merchandising
Sep. 2002 - May. 2005New York, NY
CCG.XM/Bates WorldwideProject Manager
Jan. 2001 - Jun. 2002New York, NY
KPMGSr. Consultant
Jun. 1999 - Dec. 2000New York, NY
Winthrop Stimson Putnam & RobertsSoftware Training & Implementation Manager
May. 1996 - Jun. 1999New York, NY
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