I am an insights-based executive known for driving sales growth through rich understanding of interrelationship between technology and brand by applying innovative targeted marketing strategies. I have a passion for “moving the needle” by bringing consumer insights into decision-making. I am an empathetic leader who grows highly skilled and collaborative teams that add immediate value. Leads with deep knowledge and experience in:
* Profitable Growth: $1B P&L owner for Lands' End US eCommerce. 5-Year revenue CAGR of 7% and adjusted EBITDA CAGR of 20%.
* Omnichannel Customer Experience: Drive best-in-class customer order conversion (2.5x industry standard), creating experiences focusing on mobile form factor first and foremost.
* Customer Acquisition and Retention: Drove 5-year sequential customer file growth with a mix of retention (primarily catalog) and acquisition (primarily digital) strategies, with ~$200M annual marketing budget.
* Applied Data Science and Artificial Intelligence: Co-engineered algorithm improving sell-through and driving profitability via machine learning-driven promotions.More...