Justin is a senior level global marketing strategist with robust experience helping brands increase customer lifetime value by improving the customer experience, increasing customer loyalty and brand engagement.
He has a history of directing best-in-class, consumer-centric experience strategies, defining program direction and developing communications strategies. Justin is a proactive manager and strategic thinker who translates key objectives into compelling communication initiatives which deliver measurable results. His true value is his ability to rally the broader team as a fun & energetic leader to deliver results: both quick wins and long-term growth.More...
Morgan Cecil
Marketing Specialist & Content Creator@Lands' End
Verified
🎥 Boston-based content creator + editor with a sharp eye for storytelling, aesthetic, and scroll-stopping visuals. I specialize in short-form video (Reels, TikTok, UGC) and photo edits—whether you’re building a brand, promoting a product, or just need someone to make your content pop. Always down to collaborate and elevate your vision!More...
I am an insights-based executive known for driving sales growth through rich understanding of interrelationship between technology and brand by applying innovative targeted marketing strategies. I have a passion for “moving the needle” by bringing consumer insights into decision-making. I am an empathetic leader who grows highly skilled and collaborative teams that add immediate value. Leads with deep knowledge and experience in:
* Profitable Growth: $1B P&L owner for Lands' End US eCommerce. 5-Year revenue CAGR of 7% and adjusted EBITDA CAGR of 20%.
* Omnichannel Customer Experience: Drive best-in-class customer order conversion (2.5x industry standard), creating experiences focusing on mobile form factor first and foremost.
* Customer Acquisition and Retention: Drove 5-year sequential customer file growth with a mix of retention (primarily catalog) and acquisition (primarily digital) strategies, with ~$200M annual marketing budget.
* Applied Data Science and Artificial Intelligence: Co-engineered algorithm improving sell-through and driving profitability via machine learning-driven promotions.More...