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Work Background
NestléGlobal Commercial Development Lead (Nutrition Strategic BU)
May. 2024Vevey, Vaud, Switzerland
NestléGlobal Marketing Manager Healthy Ageing (Nutrition Strategic BU)
Sep. 2023 - May. 2024Switzerland
NestléGlobal Brand Manager Adult Milks and Healthy Cereals ( Dairy Strategic BU)
Jan. 2023 - Aug. 2023Vaud, Switzerland
NestléGlobal Brand Manager Adult Milks (Dairy Strategic BU)
Dec. 2021 - Dec. 2022Vaud, Switzerland
NestléMarketing Lead All Purpose Family Dairy
Dec. 2018 - Dec. 2021Lahore, PakistanP&L accountability
NestléHR Business Partner and transformation lead- Nestle Waters
Apr. 2017 - Dec. 2018Pakistan
NestléMarket Training & Learning Manager
Jul. 2016 - Mar. 2017Lahore, Pakistan
NestléCommercial Manager - Nescafe Dolce Gusto
Aug. 2015 - Jul. 2016Karachi, PakistanP&L accountabilty
RBCategory Marketing Manager - Home
Nov. 2014 - Jul. 2015PakistanDiversified portoflio which includes Mortein, Harpic, Veet, Durex, Strepsils, Cherry & Robin
Nestlé S.A.Marketing Manager - Juices
Jun. 2013 - Oct. 2014Lahore, PakistanRevenue and gross margin accountability
Nestlé S.A.Value Stream Manager
Mar. 2012 - May. 2013Lahore, PakistanImplementation of LEAN on juices. A global process re engineering initiative
Nestlé S.A.Brand Manager - Juices, Nestle Nesfruta
Jul. 2010 - Mar. 2012Lahore, Pakistan
Nestlé S.A.PPP Acceleration Manager - Juices
Jul. 2010 - Mar. 2012Lahore, PakistanDeveloped and conceptualized the launch of a new juice brand by Nestlé targeting less affluent consumers
British American TobaccoAsst Brand Manager - Low Price Segment
Mar. 2009 - Jun. 2010Islamabad, PakistanGold Flake, Wills Kings & Embassy constitute the low price segment. - Re Launched Wills Kings Planned and executed a national launch of Wills Kings within three weeks. - Launched Gold Flake Special Worked with multiple stakeholders across the organization to develop the product, communication, consumer engagement tools and launch mechanics to ensure success. - Handled multiple work streams to develop and execute a response plan for Red & White's price repositioning by PMI in the low price segment - Assist the Brand Manager in concept development, planning and execution of several brand activities on Gold Flake the biggest tobacco brand by volume in Pakistan - Develop brand forecasts, liaison with creative and implementation agencies, coordinate with regional trade teams & supply chain while effectively managing brand budgets
Tetra PakCategory Marketing Executive
Jun. 2008 - Mar. 2009Lahore, Pakistan- Women Awareness Campaign 2008 Developed and executed a BTL campaign with the objective of increasing milk consumption in women belonging to SEC A & B across Karachi & Lahore - Formulated category development plans along with the category managers for the year 2009 covering the entire gamut of marketing activities - Business driver for all research projects initiated by TetraPak: · Juice and Dairy Market Tracker: tracks changes in the disposition funnel for the categories as well as the key brands within them such as Nestle, Engro & Shezan etc · Market Segmentation Study for the Juice, Nectar and Still Drink market of Pakistan - Coordination with various media, creative and BTL agencies for on going projects
Procter & GambleBrand Intern
Jun. 2007 - Aug. 2007Karachi, Pakistan- Silk-épil Xelle, Soft Launch · Executed the launch effort of the first female focused consumer durable product marketed by P&G in Pakistan - Oral -B , Dentist Detailing Drive · Formulated comprehensive design, coverage plan and financial feasibility of the initiative · Gained buy-in from key stakeholders across 7 functional departments · Conducted a pilot drive to establish operational feasibility;
Open TechExternal Consultant (Part time)
Sep. 2006 - Dec. 2007Lahore, Pakistan- Provided advisory services on business solutions to clients along with sales support to partners - Supervised handling of key accounts like Telenor, Standard Chartered Bank & MCB etc - Guided channel partners on issues of price, customer requirements and service assurance
OpenTech (RedHat Master Distributor)Product Manager - Red Hat Enterprise Linux
Dec. 2004 - Aug. 2006Karachi, Pakistan- Increased sales revenue from PKR 600,000 to PKR 12.2 million during my first year - Established and managed a distribution channel for Red Hat in Pakistan, successfully signing up 8 of the 10 biggest IT vendors (by revenue) - Designed and successfully initiated a Technology Partner Program to assist clients in banking and telecom industries that required customized solutions - Assisted customers to realize cost efficiencies in IT infrastructure. Required working with line staff to analyze and reduce the cost of current infrastructure through open-source technologies - Measured and estimated potential opportunity size through market sizing calculation for a new product launch
AMZ AccessTeam Lead User Experience
May. 2004 - Dec. 2004Karachi, Pakistan- Served as point of contact between off-shore clients and project team; also part of the architecture design group - Streamlined processes for introduction of new technology in various BPO divisions, for example, introducing speech recognition software in medical transcription
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