British American TobaccoAsst Brand Manager - Low Price Segment
Mar. 2009 - Jun. 2010Islamabad, PakistanGold Flake, Wills Kings & Embassy constitute the low price segment. - Re Launched Wills Kings Planned and executed a national launch of Wills Kings within three weeks. - Launched Gold Flake Special Worked with multiple stakeholders across the organization to develop the product, communication, consumer engagement tools and launch mechanics to ensure success. - Handled multiple work streams to develop and execute a response plan for Red & White's price repositioning by PMI in the low price segment - Assist the Brand Manager in concept development, planning and execution of several brand activities on Gold Flake the biggest tobacco brand by volume in Pakistan - Develop brand forecasts, liaison with creative and implementation agencies, coordinate with regional trade teams & supply chain while effectively managing brand budgets