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Work Background
Global Commercial Development Lead (Nutrition Strategic BU)
NestléGlobal Commercial Development Lead (Nutrition Strategic BU)
May. 2024Vevey, Vaud, Switzerland
Global Marketing Manager Healthy Ageing (Nutrition Strategic BU)
NestléGlobal Marketing Manager Healthy Ageing (Nutrition Strategic BU)
Sep. 2023 - May. 2024Switzerland
Global Brand Manager Adult Milks and Healthy Cereals ( Dairy Strategic BU)
NestléGlobal Brand Manager Adult Milks and Healthy Cereals ( Dairy Strategic BU)
Jan. 2023 - Aug. 2023Vaud, Switzerland
Global Brand Manager Adult Milks (Dairy Strategic BU)
NestléGlobal Brand Manager Adult Milks (Dairy Strategic BU)
Dec. 2021 - Dec. 2022Vaud, Switzerland
Marketing Lead All Purpose Family Dairy
NestléMarketing Lead All Purpose Family Dairy
Dec. 2018 - Dec. 2021Lahore, PakistanP&L accountability
HR Business Partner and transformation lead- Nestle Waters
NestléHR Business Partner and transformation lead- Nestle Waters
Apr. 2017 - Dec. 2018Pakistan
Market Training & Learning Manager
NestléMarket Training & Learning Manager
Jul. 2016 - Mar. 2017Lahore, Pakistan
Commercial Manager - Nescafe Dolce Gusto
NestléCommercial Manager - Nescafe Dolce Gusto
Aug. 2015 - Jul. 2016Karachi, PakistanP&L accountabilty
Category Marketing Manager - Home
RBCategory Marketing Manager - Home
Nov. 2014 - Jul. 2015PakistanDiversified portoflio which includes Mortein, Harpic, Veet, Durex, Strepsils, Cherry & Robin
Marketing Manager - Juices
Nestlé S.A.Marketing Manager - Juices
Jun. 2013 - Oct. 2014Lahore, PakistanRevenue and gross margin accountability
Value Stream Manager
Nestlé S.A.Value Stream Manager
Mar. 2012 - May. 2013Lahore, PakistanImplementation of LEAN on juices. A global process re engineering initiative
Brand Manager - Juices, Nestle Nesfruta
Nestlé S.A.Brand Manager - Juices, Nestle Nesfruta
Jul. 2010 - Mar. 2012Lahore, Pakistan
PPP Acceleration Manager - Juices
Nestlé S.A.PPP Acceleration Manager - Juices
Jul. 2010 - Mar. 2012Lahore, PakistanDeveloped and conceptualized the launch of a new juice brand by Nestlé targeting less affluent consumers
Asst Brand Manager - Low Price Segment
British American TobaccoAsst Brand Manager - Low Price Segment
Mar. 2009 - Jun. 2010Islamabad, PakistanGold Flake, Wills Kings & Embassy constitute the low price segment. - Re Launched Wills Kings Planned and executed a national launch of Wills Kings within three weeks. - Launched Gold Flake Special Worked with multiple stakeholders across the organization to develop the product, communication, consumer engagement tools and launch mechanics to ensure success. - Handled multiple work streams to develop and execute a response plan for Red & White's price repositioning by PMI in the low price segment - Assist the Brand Manager in concept development, planning and execution of several brand activities on Gold Flake ­ the biggest tobacco brand by volume in Pakistan - Develop brand forecasts, liaison with creative and implementation agencies, coordinate with regional trade teams & supply chain while effectively managing brand budgets
Category Marketing Executive
Tetra PakCategory Marketing Executive
Jun. 2008 - Mar. 2009Lahore, Pakistan- Women Awareness Campaign 2008 Developed and executed a BTL campaign with the objective of increasing milk consumption in women belonging to SEC A & B across Karachi & Lahore - Formulated category development plans along with the category managers for the year 2009 covering the entire gamut of marketing activities - Business driver for all research projects initiated by TetraPak: · Juice and Dairy Market Tracker: tracks changes in the disposition funnel for the categories as well as the key brands within them such as Nestle, Engro & Shezan etc · Market Segmentation Study for the Juice, Nectar and Still Drink market of Pakistan - Coordination with various media, creative and BTL agencies for on going projects
Brand Intern
Procter & GambleBrand Intern
Jun. 2007 - Aug. 2007Karachi, Pakistan- Silk-épil Xelle, Soft Launch · Executed the launch effort of the first female focused consumer durable product marketed by P&G in Pakistan - Oral -B , Dentist Detailing Drive · Formulated comprehensive design, coverage plan and financial feasibility of the initiative · Gained buy-in from key stakeholders across 7 functional departments · Conducted a pilot drive to establish operational feasibility;
External Consultant (Part time)
Open TechExternal Consultant (Part time)
Sep. 2006 - Dec. 2007Lahore, Pakistan- Provided advisory services on business solutions to clients along with sales support to partners - Supervised handling of key accounts like Telenor, Standard Chartered Bank & MCB etc - Guided channel partners on issues of price, customer requirements and service assurance
Product Manager - Red Hat Enterprise Linux
OpenTech (RedHat Master Distributor)Product Manager - Red Hat Enterprise Linux
Dec. 2004 - Aug. 2006Karachi, Pakistan- Increased sales revenue from PKR 600,000 to PKR 12.2 million during my first year - Established and managed a distribution channel for Red Hat in Pakistan, successfully signing up 8 of the 10 biggest IT vendors (by revenue) - Designed and successfully initiated a Technology Partner Program to assist clients in banking and telecom industries that required customized solutions - Assisted customers to realize cost efficiencies in IT infrastructure. Required working with line staff to analyze and reduce the cost of current infrastructure through open-source technologies - Measured and estimated potential opportunity size through market sizing calculation for a new product launch
Team Lead User Experience
AMZ AccessTeam Lead User Experience
May. 2004 - Dec. 2004Karachi, Pakistan- Served as point of contact between off-shore clients and project team; also part of the architecture design group - Streamlined processes for introduction of new technology in various BPO divisions, for example, introducing speech recognition software in medical transcription
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