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Work Background
BellProduct Manager, Digital Transformation
Jan. 2025
BellUser Research Specialist, Digital Transformation
Jan. 2023 - Jan. 2025Led a Proof of Concept (PoC) for an AI-powered chatbot using ServiceNow, conducting user research to address enterprise pain points and designing conversational flows tested with real users. Collaborated with cross-functional teams to integrate the chatbot with ServiceNow’s ticketing system, leveraging Agile methodologies for iterative development. Gained experience in AI-driven solutions, user research, and conversational design to validate the chatbot’s potential impact.
BellUX Designer, Digital transformation
Jun. 2021 - Jan. 2023Lead ideation, concept development and facilitate design thinking to evolve digital B2B self-serve web products and interfaces. Communicate conceptual ideas and collaborate with development teams through wireframes, user flows, functional prototypes, and user scenarios.
Nestlé Nespresso SA HQ Associate Product Manager
Jun. 2020 - Dec. 2020Barcelona, Catalonia, SpainTook on the product design of a Nespresso Boutique events platform and created executive-level technical training materials for worldwide teams to drive digital adoption during the 2020 pandemic. - Directed the re-design of a $200K B2C event management product enabling a seamless transition to digital coffee workshops during the pandemic, servicing users in 536 cities across 76 countries, achieving a 75% digital adoption rate among in-person workshop attendees. - Led a cross-functional team of 6 in front-end development, product management, marketing, and business analytics to define product requirements (PRD), author 70+ user stories with acceptance criteria and high-fidelity prototypes that are aligned with strategic business objectives, resulting in the successful implementation and launch of a global component repository utilized by 90 Nespresso front-end teams in 26 countries. - Developed instructional collateral including video tutorials and written guides to facilitate change management and training for 300+ global internal users, increasing the utilization of the internal component library by 90% and reducing support calls by 52%. - Managed product backlog on JIRA and communicated project status and milestones, resulting in on-time delivery of product releases; implemented A/B testing and data analysis on product metrics to optimize product features and user experience.
Music Of Our DesireProduct Strategist
Sep. 2019 - Jan. 2021Barcelona Area, SpainManaged end-to-end product design of consumer-facing application, while collaborating with team of cross-functional designers. Drove design decisions and leveraged user research and customer data to identify opportunities. Top Achievements - Achieved 1K+ beta users and 500+ social media followers within 2 weeks by driving user testing Key Products - Delivered high-fidelity prototype for consumer facing application that matches users to venues with their music preferences
Atrens-Counsel Insurance Brokers Part of Arthur J. Gallagher Canada LimitedMarketing and Operations
Apr. 2019 - Aug. 2019Misissauga, OntManaged company-wide events and day-to-day operations while reporting into VP for global company with $60B+ in revenue. Designed print brochures and Linkedin social media page to build product awareness. Leveraged UX design principles to build trust and brand identity. Researched and presented future industry trends to the executive team. Created and led company social media strategy followed by execution.
Silk + SnowConsumer Experience Specialist (E-Commerce)
Aug. 2018 - Mar. 2019TorontoDesigned customer experience for ecommerce bed-in-a-box organization by proposing product improvement ideas to improve positive reviews. Streamlined sales by incorporating chat-bot automated answers to address common questions. - Reduced customer inquiries by 50% by designing better UX through streamlined FAQ’s and automation
Hamilton International Airport (FLYYHM)Marketing Research Analyst
Apr. 2017 - Aug. 2017
Keller Williams Realty, Inc.Marketing and Social Media Intern
Apr. 2016 - Aug. 2016
Hult Prize FoundationCampus Director
Sep. 2015 - Apr. 2017York UniversityAs the HULT Prize Campus Director, Dakshya looks for ways to make real impact for an important cause. She helps turn that empathy into action by harnessing the resources that already exist on her campus: energetic students, expert faculty, and the organizational experience of the administration. She is the leader who brings together the change agents and support system on the YU campus to encourage, cultivate and launch compelling social business ideas poised to change the world.
Undergraduate Business SocietyDirector of Corporate Relations
Jan. 2015 - Sep. 2016Schulich School os BusinessAs the director for Corporate Relations in the fields of Marketing/Advertising, Real Estate and Operation, I am responsible for facilitating long lasting relationships with corporate partners.
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