Zimmerman AdvertisingAssociate Marketing Technology Director
Jan. 2019 - Oct. 2019Fort Lauderdale, Florida● Managed the entire nationally advertised Nissan Tier 2 website from a technical development project (desktop, tablet, mobile).
● Website Frontend and Backend Data architect
● Acted as the agency liaison for Ad Operations for DoubleClick, Sizmek and Facebook ad trafficking, reporting and functional setup.
● Identified, developed, and executed new digital advertising initiatives using Ad Operations, website management, and new technologies.
● Project scoping: determine all steps, resources, timelines needed for digital projects
including integration of account service team, vendors and partners, internal and client
approvals, and budget.
● Worked with other agencies to execute large scale, innovative technology projects.
● Identified new platforms, technologies, and solutions.
● Worked directly with client to explain, teach and qualify projects for the website.
● Assisted team members in reviewing, providing feedback, and applying digital
best practices to the project before they go to client.
● Assisted media, creative, and analytic teams with innovative problem-solving strategies to
accomplish new systems and technology.
● Vendor sourcing, pricing, contractual review and selection of preferred vendors.
● Responsible for final QA analysis.