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Work Background
TambourineDirector of Analytics
Jan. 2024Fort Lauderdale, Florida, United StatesStrategic Direction ● Requires broad knowledge and expertise of Tambourine’s goals, needs of the business, products, best practices and theories.
● Strong quantitative and analytical abilities to turn data into action.
● Identify key business challenges and needs in analytics & reporting and recommend solutions.
● Excellent verbal and written communication skills
● Work to influence others to accept new practices, concepts and approaches with multiple levels of
stakeholders Client Support ● Provide client relationship support regarding analytics & reporting and manage client expectations.
● Demonstrate confidence, poised under pressure and ability to lead through ambiguity and loosely
defined client goals.
● Analyzes problems, escalates issues and provides resolution.
● Work with the sales team to understand new business rfp/scope needs, timeline and priority, and
recommend solutions. Ensure that the work is built and delivered as agreed. Team Management ● Motivate and instill trust within the team.
● Provide leadership, build consensus, and give direction to the department that aligns with Tambourine’s
business goals.
● Discover training needs and provide coaching.
● Listen to team members’ feedback and resolve any issues or conflicts.
● Recognize high performance and reward accomplishments.
● Suggest and organize team building activities.
● Responsible for recruitment, performance reviews, promotions, salary recommendations, terminations, and enforcing company policies. Operations ● Translates strategic plans into operational plans and drives execution.
● Identify opportunities to improve standard operating procedures.
● Measure and monitor the team's bandwidth. Ensure the team meets deadlines, scope, and quality
control. Set clear expectations. Delegate tasks and set deadlines.
● Manage the department's operation budget.
Vendor Management
● Assists in actively researching and evaluating vendors.
Tambourine: technology and creativity for hotels and resortsDigital Analytics Specialist
Apr. 2021 - Jan. 2024Fort Lauderdale, Florida, United States● Lead the overall architectural setup of data collection and analysis
● Lead Quality Assurance and Data Integrity processes ● Lead the discovery phase and integration of user behavior tracking and e-commerce via 3rd party vendors
● Act as liaison between: Analytics and Web Development, Tambourine and various CRS/IBE, Tambourine and advertisers ● Identify how to optimize agency products for better performance
● Train Digital Analytics Pros on various SOP and best practices for Tracking and Ad Ops
Kevin Wood DigitalDigital Strategist, Digital Project Management and Web Designer
Nov. 2019 - Jan. 2024Fort Lauderdale, Florida, United States● Determine all steps, resources, timelines, and tasks for digital projects. Manage project flow from start to finish, effectively servicing client requests. ● Provide digital services including but not limited to User-Centered Website Design and Development, Social Media Marketing, SEO and PPC.
Zimmerman AdvertisingAssociate Marketing Technology Director
Jan. 2019 - Oct. 2019Fort Lauderdale, Florida● Managed the entire nationally advertised Nissan Tier 2 website from a technical development project (desktop, tablet, mobile).
● Website Frontend and Backend Data architect
● Acted as the agency liaison for Ad Operations for DoubleClick, Sizmek and Facebook ad trafficking, reporting and functional setup.
● Identified, developed, and executed new digital advertising initiatives using Ad Operations, website management, and new technologies.
● Project scoping: determine all steps, resources, timelines needed for digital projects
including integration of account service team, vendors and partners, internal and client
approvals, and budget.
● Worked with other agencies to execute large scale, innovative technology projects.
● Identified new platforms, technologies, and solutions.
● Worked directly with client to explain, teach and qualify projects for the website.
● Assisted team members in reviewing, providing feedback, and applying digital
best practices to the project before they go to client.
● Assisted media, creative, and analytic teams with innovative problem-solving strategies to
accomplish new systems and technology.
● Vendor sourcing, pricing, contractual review and selection of preferred vendors.
● Responsible for final QA analysis.
Zimmerman AdvertisingDigital Project Manager
Jun. 2014 - Jan. 2019Fort Lauderdale, Florida● Determined all steps, resources, timelines and tasks for digital projects ● Managed project flow from start to finish, working closely with internal media, creative, traffic, and development teams to effectively service client requests
● Assisted team members in reviewing, providing feedback and applying digital best practices to the project before they went to client
● Recommended, implemented, and managed the necessary tools needed for each campaign
● Delivered weekly reports on the status of each campaign schedule, missed tasks, milestones achieved, and identified risks
● Ensured projects were implemented according to requirements and specs
● Resolved project, design, or development issues before they caused schedule delays
● Assured all of the integrated elements (media, creative, research and planning, promotions and public relations) of the agency's output were brought together on time and were consistent with the campaign objective.
Young & LaramoreDigital Strategist
Feb. 2012 - May. 2014Indianapolis, Indiana● Recruited, hired, and managed internal digital department
● Assisted with new business development; created proposals
● Developed project brief and scope documentation
● Led the development and implementation of insight-driven digital strategies ● Established key digital metrics for clients and recommendations for continual improvement
● Managed external vendor relationships
Pathway ProductionsCreative Director, Senior Interactive Designer
Oct. 2006 - Feb. 2009Indianapolis, Indiana● Recruited, hired, and managed interactive department
● Supported new business development; created proposals
● Developed project brief and scope documentation
● Developed digital strategies; and oversaw creative direction and technical execution of projects
● Provided graphic design; created motion graphics; web development (XHTML / CSS)
● Developed information architecture; and led usability testing Company closed following acquisition.
Roman Brand GroupInteractive Designer
Apr. 2005 - Sep. 2006Indianapolis, Indiana● Provided overall conceptual development
● Developed digital strategies ● Provided graphic design; created motion graphics; ● Coded web templates (XHTML / CSS);
● Developed information architecture; and led usability testing
Hypnotic ArtsInteractive Designer
Sep. 2003 - Mar. 2004Indianapolis, Indiana● Provided overall conceptual development
● Provided graphic design; created motion graphics
● Coded web templates (XHTML / CSS)
● Developed information architecture ● Managed external contract resources. Position eliminated due to loss of primary account.
Kevin Wood InteractiveConsultant and Digital Strategist
Jul. 2002 - Feb. 2012Indianapolis, Indiana● Led new business development and client services; created proposals
● Developed project brief and scope documentation
● Developed and recommended digital strategies; developed social media strategies and integration
● Created user-based design and motion graphics
● Coded web templates (XHTML / CSS); oversaw technical execution of website development
● Managed display and paid social campaigns (Google Ads, Facebook and Instagram Ads, Twitter Ads)
● Provided online metrics and analysis; and managed contractual project teams. Freelance business concurrent with other positions.
ExpidantArt Director, Senior Web Designer, Web Designer
May. 1999 - Jul. 2003Indianapolis, Indiana● Managed design team; created proposals
● Developed project brief and scope documentation
● Developed digital strategies; and oversaw creative direction and technical execution of projects. ● Provided graphic design; created motion graphics
● Coded web templates
● Developed information architecture Company closed following acquisition
Indiana University Art MuseumWeb Designer - Fellowship Position
Sep. 1997 - May. 1999
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