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Work Background
Becky Hancock DesignDesign Director
Oct. 2024Rochester, NY✔ WHAT WE DO: We support heart-led women—turned coaches—who are ready to step into their next level with a brand and website that feels aligned, looks beautiful, and actually works. Using our done-for-you Framework, we help you build a powerful online presence that reflects your voice, connects with your dream clients, and positions you as the go-to expert in your space. ✔ HOW WE DO IT: With our one-week brand coaching and design process, we keep things intentional, focused, and stress-free—designed for busy women like you. We start with a 1:1 clarity call to uncover your mission, goals, and the bigger why behind your business. From there, we dive deep into your ideal client’s world—so your messaging and visuals don’t just look good, they *resonate.* You'll walk away from day one with clarity, direction, and a roadmap that feels doable, not overwhelming. Your custom roadmap includes: ✔ a soulful brand identity (or refresh), ✔ keyword-rich, aligned content, ✔ a style guide to keep everything cohesive, ✔ and a stunning, streamlined website that’s built to attract and convert—without you having to be online 24/7. Our goal? To help you create a business that supports your purpose and your lifestyle, so you can do what you love, serve deeply, and still be present for the moments that matter most.
Chegg Inc.CHEGG | THINKFUL | BLOC - UX/UI Design Educator, Squad Lead, Training Support
Aug. 2023• Provided personalized mentoring and project feedback to students on a weekly basis, adapting their approach to best serve individual needs and project progress (coach, cheerleader, or mentor).
• Led a team of 30+ UX educators, creating training materials and streamlining onboarding to improve mentor retention and educational quality for students, leveraging a depth of experience and a proven track record to ensure success.
• Collaborated with educators to refine UI/UX lesson content, leading to reduced student revisions and ~50% faster mentor grading turnaround through continual process/curriculum revision.
• Chaired a portfolio review committee, providing professional feedback and driving the program's job placement rate up from 60% to 90%, becoming the highest performer in the industry.
• Ensured a high-quality student experience through regular student mentoring and ongoing educator support, contributing to a strong program graduation rate, improved student engagement, and overall program advancement/optimization.
ThinkfulDesign Educator Training Support
Feb. 2020 - Jan. 2021Surfaced and synthesized opportunities for program improvement. Collaborating with instructional designers to improve the curriculum helped students move through the program more quickly and with fewer struggles.
ThinkfulSquad Lead
Jan. 2019 - Jan. 2020Greater New York City AreaProvided personalized mentoring and project feedback to students on a weekly basis, adapting their approach to best serve individual needs and project progress (coach, cheerleader, or mentor). Led a team of UX educators, creating training materials and streamlining onboarding to improve mentor retention and educational quality for students, leveraging a depth of experience and a proven track record to ensure success. Collaborated with educators to refine UI/UX lesson content, leading to reduced student revisions and ~50% faster mentor grading turnaround through continual process/curriculum revision. Chaired a portfolio review committee, providing professional feedback and driving the program's job placement rate up from 60% to 90%, becoming the highest performer in the industry. Ensured a high-quality student experience through regular student mentoring and ongoing educator support, contributing to a strong program graduation rate, improved student engagement, and overall program advancement/optimization.
ThinkfulDesign Course Educator
Oct. 2017 - Jan. 2021Greater New York City AreaMentor Sessions: Meet with students 1-on-1 in online video sessions to provide technical and professional support as the student progresses through the curriculum. Group Sessions: Host online video sessions on topics of your expertise (in alignment with curriculum offerings) for groups of student seeking live support between mentor sessions. Grading: Reviewing student checkpoints submissions and delivering written feedback, including analysis of projects and portfolios. Technical Coaching: Provide in-demand support to technical questions and guidance requests that come to the Technical Coaching team through text and video in a timely manner. This team also provides the TA support for immersive programs. Assessments & Mock Interviews: Conduct 1-on-1 mock interviews and assessments via video calls and provide written feedback to students based on assessment rubrics.
BCC SoftwareBCC SOFTWARE - Creative Manager
Oct. 2016 - Mar. 2017Rochester, New York Area• Led and managed a cross-functional marketing team encompassing sales lead generation, content creation, and design, ensuring coordinated efforts towards achieving marketing goals.
• Spearheaded a 25% increase in lead generation through strategic quarterly marketing campaigns leveraging email and social media channels, focusing on targeted demographics to ensure ongoing business growth and customer satisfaction.
• Developed a comprehensive annual marketing calendar within a short timeframe (6 months), outlining key focus areas and campaign strategies to propel year-round marketing success.
• Elevated the company's brand identity by crafting engaging user experiences, designing multimedia assets, and driving online marketing initiatives, leveraging creative design skills and past experiences to ensure success.
• Standardized brand communication by conceptualizing and maintaining company-wide creative assets, including a brand style guide ensuring consistency across all departments.
BiznetixBIZNETIX - Managing Partner
Sep. 2014 - Sep. 2016Rochester, New York Area• Led design, development, and implementation of a new CMS with critical module programming, creating an intuitive user interface that boosted client success and satisfaction.
• Developed and implemented a novel lead generation system to effectively capture website traffic and drive increased sales through closed deals, highlighting effective business growth and internet lead generation strategies.
• Generated positive cash flow through successful management of strategic cost-saving initiatives, taking on additional responsibilities over the course of the business and leadership changes to ensure ongoing growth and operations.
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