Candice Masson

Marketing Strategist and Consultant

Growth HackerMarketing Analytics ManagerCopywritingMarketing DirectorMarketingBrand Marketing ManagerCommunications ManagerContent ManagerSMM Manager

I thrive on helping brands connect with their purpose and reach their goals. I have been working in marketing and communication strategy for over 15 years, with a focus on the digital environment. Understanding the consumer in a digital world is the key to building relevant buyer personas, mapping out the messaging matrix and then knowing how to apply that to a channel strategy that not only builds brand but also converts people into customers. I have a keen interest in behavioural science and apply this to messaging and creative to drive behaviour change. I am highly analytical and always look to the data to provide relevant insights that help achieve a targeted and on-brand strategy.

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Work Background

Director of Growth

Magnetic CreativeDirector of Growth

Jan. 2024South Africa

Digital & Creative Strategist

Magnetic CreativeDigital & Creative Strategist

Sep. 2023Knysna, Western Cape, South Africa

Part Owner

The Heirloom TreasuryPart Owner

Dec. 2016 - Feb. 2019Johannesburg Area, South Africa

AAA School of AdvertisingCreative Brand Communications Lecturer

Jan. 2013 - Apr. 2021Randburg

Part time lecturer

Vega School Of Brand CommunicationsPart time lecturer

Jan. 2011 - Jan. 2011Randburg

Art Director

JH AfrikaArt Director

Jan. 2008 - Jan. 2011I worked on a number of retail and corporate accounts such as The ProShop, Morkels, Electric Express, Price n Pride, Supreme, AfriSam, Hellermann Tyton, Princess Grant, HSE, Geri and Sturrock and Robson. We developed TTL campaigns from TV ads to press ads, in-store point of sale to websites.

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