I thrive on helping brands connect with their purpose and reach their goals.
I have been working in marketing and communication strategy for over 15 years, with a focus on the digital environment. Understanding the consumer in a digital world is the key to building relevant buyer personas, mapping out the messaging matrix and then knowing how to apply that to a channel strategy that not only builds brand but also converts people into customers. I have a keen interest in behavioural science and apply this to messaging and creative to drive behaviour change. I am highly analytical and always look to the data to provide relevant insights that help achieve a targeted and on-brand strategy.More...