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Work Background
The Marketing PerspectiveCo-Founder
Mar. 2025
Best EggHead of Brand Strategy & Customer Experience, Sr. Director
Dec. 2024 - Jan. 2025
Best EggHead of Brand Strategy, Creative & Content
Oct. 2024 - Dec. 2024United States
Best EggExecutive Creative Director
Jan. 2024 - Nov. 2024
Best EggCreative Director
Jul. 2022 - Jan. 2024
JPMorgan Chase & Co.Creative Director, VP
Jan. 2021 - Jun. 2022New York, New York, United States
JPMorgan Chase & Co.Creative Director
Aug. 2020 - Dec. 2020New York, New York, United States
JPMorgan Chase & Co.Senior Art Director
Sep. 2019 - Jul. 2020New York, New York
PrattMWPAdjunct Professor
Jul. 2019 - Aug. 2019Utica, New York- Created syllabi and instructed undergraduate graphic and advertising design course - Lesson plans ranged from conceptualized abstract studio design to a more structured understanding of marketing, branding and advertising
NSG/SWATArt Director
May. 2018 - Jun. 2019New York, New YorkBoutique Creative Agency under the Leadership of Richard Kishenbaum & Executive Creative Director Joseph Mazzaferro
- Developed & oversaw agile, end-to-end creative, from ideation to execution, to build and launch new brands and grow existing ones across a variety of industries - Delivered stand-out solutions to complex business challenges, leading to successful brand, product and IPO launches, articulating strategic decisions to executive stakeholders, investors and shareholders to secure buy-in
- Clients included: Wheels Up, Zeel, 1 Hotels, Marcus by Goldman Sachs, Eleven by Venus Williams, La Furtuna brands, Kaledeiscope Labs
Faviana InternationalSenior Brand Marketing Lead
Oct. 2017 - Apr. 2018New York, New York- Developed marketing materials such as emails, landing pages, internal and external decks, social media content and tear sheets
- Led and managed a team of creatives & marketers
- Art directed photo and video shoots for campaigns and events
- Developed and executed the brand strategy for email marketing (B2B, B2C, PR, Editorial, International)
- Created the strategy for the company’s social channels that included Instagram and Facebook
- Led the onboarding and implementation of Listrak (ESP/CRM)
- Established and maintained annual brand partnerships
Faviana InternationalBrand Marketing Coordinator
Oct. 2016 - Oct. 2017New York, New York
PrattMWPAdjunct Professor
Jun. 2015 - Jul. 2015- Created syllabi and instructed undergraduate graphic and advertising design course - Lesson plans ranged from conceptualized abstract studio design to a more structured understanding of marketing, branding and advertising
Mohawk Valley Community CollegeAdjunct Professor
Apr. 2015 - May. 2016Utica, New York- Created syllabi for undergraduate courses in graphic & advertising design and development
- Students developed skills that ranged from tools & software knowledge, research & concept development, brand building, advertising and design execution
Faviana InternationalMarketing Intern
Mar. 2015 - May. 2015Greater New York City Area
Georgie & ElaineProduct Development and Merchandising Intern
Mar. 2014 - May. 2015Greater New York City Area
Freelance consultingFreelance Consultant
Jun. 2011- Brand strategy
- Creative
- Marketing
- Design - UX
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