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Work Background
Gaia HerbsStrategic Communications & Partnerships Manager
Aug. 2022• Developed strategic communications strategies to amplify brand messaging and purpose-driven partnerships for Gaia Herbs.
• Led stakeholder engagement initiatives to connect people, planets, and planet to create healing.
• Achieving increased brand awareness and engagement through partnerships for the planet
Marine Corps Community ServicesMarketing Director
Apr. 2020 - Aug. 2022During this tenure, I formulated and executed strategic plans for public relations, marketing, and commercial sponsorship functions at MCCS Lejeune-New River and Albany, contributing to heightened organizational visibility and brand impact. Moreover, I played a crucial role on the executive team, providing insights and best practices in public relations and marketing to the executive leadership team, fostering cohesive and effective decision-making processes. Below listed are some of my achievements within this role:
- Boosted the organization’s return on investment and fiscal responsibility by spearheading the introduction of new technologies and standard operating procedures, leading to improved operational efficiencies and a reduction in budget spend.
- Developed and implemented an internal first brand ambassador program enhancing brand advocacy and representation.
Tryon PalaceDirector of Public Affairs
Feb. 2018 - Apr. 2020New Bern, NCIn my job at Tryon Palace, I spearheaded design and execution of multifaceted strategies, encompassing public relations, marketing, media relations, creative services, program development, nonprofit management, and special events rentals, contributing to enhanced organizational visibility and brand positioning.
In addition to the above, I streamlined internal procedures by implementing judicious budgetary practices, efficient resource management, and creation of policies, resulting in improved operational efficiency and cost-effectiveness. Some of my key contributions are as follows:
- Played a key role as a member of the executive team for Tryon Palace and Tryon Palace Foundation, contributing to the establishment of organizational priorities and long-term plans, and fostering a roadmap for sustained success.
U.S. Geological Survey (USGS)Communications Specialist
Nov. 2015 - Jan. 2018California Water Science CenterDuring my job as a Communications Specialist, I orchestrated local and national communications strategies for critical environmental science matters, coordinating editorial calendars and crafting impactful deliverables across diverse platforms. Further, I have offered heightened media coverage for upcoming events and publications of significance, enhancing the organization's visibility and influence. I’ve contributed to fostering a robust organizational presence, assuring effective outreach and engagement across various channels.
My accomplishments within this role are the following:
- Executed multifaceted communications roles, encompassing media relations representation, adept social media management, and seamless event coordination.
United States Marine CorpsPublic Affairs Specialist
Feb. 2006 - Feb. 2010Marine Corps Base Hawaii• Provided professional written and oral communications while representing MCB Hawaii and the United States Marine Corps, serving in various public relations roles including community relations specialist and media escort.
• Served in various roles for the “Hawaii Marine” base newspaper, including assistant edit, senior copy-editor, layout and design editor, press chief, and photojournalist. Wrote and published more than 250 news articles and stand-alone photos.
• Planned and executed educational briefings for larger military and civilian audience, and provided media training for active duty spokespeople.
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