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Work Background
Dreamers & Doers®Executive Member
Aug. 2020Dreamers & Doers is an award-winning community that amplifies extraordinary women leaders and entrepreneurs.
CAELICo-founder, Business Designer & Partnerships Lead
Nov. 2019 - Jun. 2023Pieces for relaxed & inspired spaces. At Caeli, we genuinely believe that a better world starts in a slow home. · Led the overall strategy, brand image and product management
· Spearheaded strategic partnerships with suppliers, artisans, and distributors to expand product offerings and enhance the distribution
· Established and nurtured relationships with influencers, bloggers, and affiliates to amplify brand reach and increase sales
· Developed a new business line from concept to launch using Business Design principles, resulting in a 195% increase in yoy company revenue. Applied quantitative and qualitative research techniques, prototyping and co-creation tools to de-risk the idea and create a product that deeply resonates with customers.
Independent ConsultantFractional Product Manager, Business Designer & Business Coach
Aug. 2019US | EU | Remotewww.teresacomi.com I guide companies and entrepreneurs to create products, services, and experiences that really connect with their customers, and achieve product-market fit faster. Recent clients include organizations in the edTech, sustainable design, and wellness industries. Some examples are:
- Keypath Education · EdTech (Melbourne, 2019 - 2020)
- VIBIA Lighting · Interior Design (Barcelona, 2020)
- Keepler · Dating App (US, 2021)
- Uncharted · Smart Cities (US, 2021)
- Badassery · Community & Marketplace (US, 2022)
- Foodizon · Food Waste (Barcelona, 2022)
- Journey Live · Corporate Mental Health (US, 2022)
- Howie · EdTech (US, 2023)
- Learn to Make a Product · Consulting (US, 2023 - 2024)
- Elanco · Pet Economy (Spain, 2024)
- Dreamers & Doers · Community (US, 2024 - 2025)
Keypath EducationProduct Consultant
Aug. 2019 - Feb. 2020Melbourne, Australia· Created a numerical model to prioritise opportunities which allows the Product Team to save
time and money
· Designed a validation process which includes quantitative and qualitative research
· Validated the opportunity for the development of four new Master Programs defining user personas and the most appropriate course content
· Introduced the company to new technological platforms which helped HR, UX and product teams
HPSabbatical Leave
Oct. 2018 - Jul. 2019Time off to travel and work on my own project while naturally developing the soft skills of adaptability, empathy and collaboration.
HPStrategic Product Manager WW (Software)
May. 2016 - Oct. 2018Barcelona y alrededores, España· Successfully led the development cycle of a new software product from being an idea to the worldwide launch
· Led the development of add-ons in a mature software product in order to increase the revenue per sale
· Established the product vision, strategy and roadmap · Worked with the development teams on a daily basis in order to specify feature details, create user stories and drive Agile delivery
· Managed trade-offs between cost, schedule and business benefit, ensuring successful delivery of a product that meets customer needs · Designed the go-to-market strategy and worked with the marketing team to create communication materials aligned with the value proposition and product positioning · Acted as the Subject Matter Expert for internal and external stakeholders
HPMobile Product Manager WW
Apr. 2015 - May. 2016Barcelona y alrededores, España· Planned and led the adoption of a Mobile App worldwide achieving a 500% growth in number of users in one year (reaching 20,000 users in April 2016)
· Analyzed usage in order to understand customer behaviors and translate those insights into product features and improvements
· Acted as a point of contact for users and gathered their needs and requirements · Managed digital marketing campaigns working with internal and external agencies. Identified and executed innovative ways to promote the Mobile App and its usage
· Managed the country targets and reported them weekly. Guaranteed the Sales team always had updated information and materials to promote the Mobile App
Grupo Caja de IngenierosDigital Marketing Specialist
May. 2013 - Apr. 2015Barcelona y alrededores, España· Designed the digital marketing strategy aligned with the global marketing strategy and the overall business objectives · Developed and managed digital marketing campaigns including social networks, banners, email, blog marketing and SEM (Google Adwords, Facebook Ads, Twitter Ads and Retargeting). Analyzed its results in order to make decisions
· Built a strong relationship with different selected partners like industry bloggers and online communities in order to reach the appropriate target · Performed benchmarking and identified emerging industry trends
· Promoted and drove the creation of the platform "Ideas Making Point" to connect entrepreneurs and investors (www.ideasmakingpoint.com). The project was aligned with the company’s desired brand image
Somos digitalesJr. Digital Marketing Consultant
Feb. 2012 - Apr. 2013Barcelona y alrededores, EspañaPrimary client: Grupo Caja de Ingenieros
· Provided strategic digital counsel to clients and created the annual action plan
· Launched email, banner and blog marketing campaigns with different selected partners in order to introduce the companies’ products to the appropriate target. Made reports monthly and presented the results to clients
· Created, designed and optimized SEM campaigns with Google Adwords and Facebook Ads to drive leads and sales
· Worked close with the clients’ advertising agencies to coordinate the online and offline campaigns
Aladinia (eCommerce)Jr. Online Product Manager
Feb. 2011 - Jan. 2012Barcelona y alrededores, España· Led and mentored the commercial team (5 people)
· Performed market research and competitive analysis in order to identify new targets and opportunities
· Created new products according to the company’s strategy and image
· Negotiated with suppliers
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