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Network Power<100 people
Roles
🔥100%
Startup Founder
✔️100%
IT
100%
Business Owner
Geos
Work Background
Founder + Creative Director
DarksideFounder + Creative Director
May. 2021
Product Design Consultant
EnzaiProduct Design Consultant
Aug. 2023 - Nov. 2023Belfast, Northern Ireland, United Kingdom · Remote
UX and Product Design Consultant
YLDUX and Product Design Consultant
May. 2021 - Aug. 2022
Product Design Consultant
DecipadProduct Design Consultant
May. 2022 - Aug. 2022
Product Design Consultant
Cloudfm Group LtdProduct Design Consultant
Jan. 2022 - Apr. 2022- User research and discovery to reimagine their registration portal and their native apps. - Unified branding concepts and a design system for their product repositioning. - Training senior stakeholders on effective agile practices and the product design process.
Product Design Consultant
Aligning Science Across Parkinson’s | ASAPProduct Design Consultant
Dec. 2021 - Dec. 2021- Ideation and build of interactive design system components. - Heuristic user experience audit and accessibility training. - Mentoring the design team and teaching them how to create components.
Product Design Consultant
ZegoProduct Design Consultant
May. 2021 - Nov. 2021- Leading the design teams' effort to update their brand for their websites and native apps. - Using the product design process to plan and build a prototype for them to aim for in 3 years. - Creation of a comprehensive Figma based design system to support scaling up.
Senior Product Designer
thinkmoneySenior Product Designer
Oct. 2020 - Apr. 2021Manchester, England, United Kingdom- Founding UX within the business. - Bringing research, design and product teams together. - Leading workshops with teams on key user journeys and features. - Service design improvements in part by moving the team to Figma. - Auditing and updating the design system for the business to scale. - Mentoring designers and developers across 3 squads.
Head of Product Design
Stealth StartupHead of Product Design
Mar. 2020 - Sep. 2020Manchester, England, United Kingdom- Founding member focussed on branding, personality, tone-of-voice. - Completed initial phases of our user research and competitor analysis. - Mapped, designed, and built our user flows as wireframes and prototypes. - Developed a design system that allowed the product to be white labelled.
Lead UX Developer
CarFinance 247Lead UX Developer
Feb. 2019 - Dec. 2019Manchester, England, United Kingdom- Hired a team of 4 developers to build accessible and robust interfaces. - Leading workshops with stakeholders, and teams on our user journeys. - Mentoring the design team on the nuance of digital vs traditional products. - Workshopping with five product teams to discover and prioritise solutions. - Created a design system and taught developers how to use them. - 31% website conversion increase. - 30% speed improvement. - 20% boost in completed applications.
Product Design Manager
Party DelightsProduct Design Manager
May. 2014 - Feb. 2019Manchester, England, United Kingdom- Introduced user centered design and brought them into the design process. - Running UX testing sessions, and facilitating workshops with the team. - 51% Increase in conversion rate. - 5% Increase in average order value. - 30% Speed improvement. - Trained and mentored two UX designers. - Party City Holdings is an FMCG company that sells party supplies B2C and B2B.
Design Manager
Party DelightsDesign Manager
Feb. 2013 - May. 2014Manchester, England, United Kingdom- Managed a team of 5: illustrators, web designers, and product designers. - Designed and shipped 15 B2C and 5 BTB ecommerce solutions. - Evangelised the use of web content accessibility guidelines (WCAG). - Developed our brand guidelines for use in digital and print. - Mentored web designers on building interactive components.
Web Designer
Party DelightsWeb Designer
Nov. 2008 - Feb. 2013Manchester, England, United Kingdom- Pioneered the use of responsive design 4 years before our competitors. - Updated our platform from static HTML to a .NET based custom CMS. - I designed and built white label websites for high profile UK brands. - Product image creative, including photography, staging, and retouching.
Web Designer
Littlewoods ClearanceWeb Designer
Oct. 2007 - Nov. 2008Manchester, England, United Kingdom- I designed and maintained two B2C ecommerce channels. - I created and coded marketing materials including banner ads and emails. - Image management and Photoshop batch scripting.
IT Support (2nd Line)
Littlewoods ClearanceIT Support (2nd Line)
Mar. 2007 - Oct. 2007Manchester, England, United KingdomI helped troubleshoot and repair Torex till systems for our stores and trained new first line team members.
IT Support (1st Line)
Littlewoods ClearanceIT Support (1st Line)
Apr. 2006 - Mar. 2007Manchester, England, United KingdomI provided hardware and software support in the office and customer service for our bricks and mortar stores.

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Innovative Product Design Consultancy
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