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Work Background
Greenfee365CEO & Co-founder
Feb. 2017GothenburgAfter working around 4 years within the golf industry, primary for one of Spains top-clubs (Los Naranjos in Marbella) and placing them together with my team in the forefront in terms of e-commerce, digitalization and datadriven marketing I gained a lot of valueable insights. This work combined with my previous experiences within digital business, e-commerce and marketing - a vision of something new was born for both golf clubs and golfers. I decided to set up Greenfee365 which today is one of Europe's fastest growing startups in the european golf industry. Greenfee365 is an international company within a solid company group in Sweden, backed by experienced people and stable entrepreneurs with high ambitions and a true passion for golf. - In record time we built an amazing presence on many of the most attractive golf markets in the world and bringing European golfers to: Spain, Portugal, Italy, UK, Germany Czech Republic, Slovakia, UAE, Mexico, Turkey, Dominican Republic, Thailand, Vietnam, Morocco, Egypt and France. - More than +920 golf course partners and growing. - Extensive partnership network with companies like: Me and My Golf, Decathlon, Dragonpass, Anytime Fitness, Kayak.com, Momondo etc. - Strategic partnerships as supplier and booking partner to the TUI Group and NLTG (Ving, Spies, Tjäreborg) and many more. - First online platform selling live tee times for golf courses in Italy where we pioneered the market. - Launched Europe's first pan-european affiliate program for live tee times as vertical market. +100 publishers. - Office in Gibraltar, Murcia and Gothenburg. Check - greenfee365.com Team of 17 people
Key Code Security ABDigital and Online Sales Manager
Feb. 2015 - Mar. 2018Gothenburg, SwedenResponsible for the company group's Digital Marketing, Digital Business Development and Ecommerce - Strategic and Operational Ecommerce, SEM, SEO, Analysis, Tracking, Marketing Automation, Search Engines, Display Networks, Affiliate Programs, Price Comparison Sites, and Other Partnerships. As well as continuous change efforts towards digitizing our business. Digital sales responsibility for the Group's e-commerce and booking platforms. Included in the management team and the board of directors. Through the position I have been involved in the following companies: The Real Estate Company Keyfast AB, Svensk företagssäkerhet AB, Key Code Security AB, Keycode Invest AB, Great Product Productions Sweden AB (pyssligaklubben.se, clubcreo.com, rakexperten.se) Los Naranjos golf course in Marbella and Coral Plaza which is a hotel business in Natal - Brazil. Focused on increasing Los Naranjos digital sales and placing it as one of Spain's top golf club for green fee sales online.
Billogram ABMarketing Director
Nov. 2014 - Jan. 2015Stockholm, Sweden
FreelanceDigital Marketing Manager/Marketing Consultant/Speaker/Guest lecturer
Mar. 2013 - Feb. 2018Gothenburg, SwedenE-commerce, marketing, communications, email marketing, SEM, copywriting, branding, advertising (social, display, affiliate, retargetting etc) SEO (on-site). Also educated and lectured on e-commerce at KYH in Malmö.
Partille Hiss ABDigital Marketing Manager
Feb. 2013 - Aug. 2019PartilleWorked on a consultant basis with marketing and digital customer acquisition since they were founded. Today, they have a stable digital presence and the company went from 0 to approx 80 million in sales over 6 years, where digital activities are essential for their position as market leader in specialist lifts and housing adaptation. Was responsible for the company's lead generation, social channels, website, advertising and email marketing.
Mecenat ABMarketing and project development
Jan. 2013 - Nov. 2014Gothenburg, SwedenI worked as a creative resource to the marketing dept. with focus on marketing automation, segmentation and the gathering of data and development of marketing and communication programmes to activate our target group. Was involved in several projects with the focus on increasing activations and the continuosly development of ways to reach and communicate with the diverse student group. A clear focus on digital marketing, marketing automation, segmentation, strategy and in some extent graphic design. I also worked with handling the advertising and SEM through all our markets.
Metso Minerals ABMarketing consultant
Aug. 2012 - Dec. 2012Hired to Metso AB through Hammer & Hanborg. Be involved in 2 projects; a web development project and a larger print production. In the web project I acted as a specialist and, along with Metso, developed strategy, structure, design and appropriate content for a larger web project. Very personal responsibility, where I was given the opportunity to use my knowledge and creativity in a large and global organization. In addition, I was involved in the creation of a catalog / manual for one of Metso's product lines.
Logica ABJunior Project Manager
Apr. 2012 - Aug. 2012Was in April 2012 employed as junior project manager at Logica AB, I was placed on application management in Malmö.
Starfields ABCEO & Co-Founder
Jan. 2012 - Feb. 2014Starfields AB is a communications agency I started with Joakim Malmberg when we both studied at Lund University. Starfields works with both small and large companies - and we have customers all over the country. Starfields AB is the further development of Marphib Media, which was formed in 2008 and mainly worked with the production of websites. In spring 2011, I merged the business of Marphib Media with a new partner and eventually formed Starfields AB. I added Starfields AB knowledge in areas of digital communication solutions, web development and content management (CMS). Also be involved in developing the company from 2 people in a part-time business to become a group of 5 people, including 2 full-time employees. My role in Starfields consisted of CEO, AD / CD, customer / sales meetings, idea generation, production management and project management. Web development, web design, marketing services, graphic production, advertising consulting.
Marphib MediaCEO
Nov. 2008 - Dec. 2011Have built websites for a long time and chose to combine my interest in digital communication and marketing on a more professional level in 2008, and then started Marphib Media together with two partners. We have built and marketed both own projects as well as sales of external websites. The main concern was the development and sale of internet-based services and websites, for a while we also hired ourselves as an external marketing organization, through which we have helped SME companies with advertising and profile materials, marketing, strategy and brand building, online communications, etc. Since spring 2010, the business has for the most part been focused on developing and selling websites within the SME segment. Web development, web design, marketing services, graphic production, advertising consulting.
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