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Work Background
Vertex Inc.Customer Marketing Manager
May. 2024
PropFuelSenior Marketing Manager
Dec. 2023 - May. 2024
FreelanceFreelance Marketing Consultant
Jul. 2023I'm an agency partner that executes on various client projects, such as:
- Content strategy and copywriting
- SEO optimization
- Social media management
- Paid marketing
RentSpreeProduct Marketing Manager
Jun. 2022 - Jun. 2023Los Angeles, California, United StatesCreated go-to market strategies and tactics for RentSpree's products designed for real estate agents, most notably paid subscription service RentSpree PRO. Developed messaging, positioning, and product story guides for sales/marketing assets. Surveyed and interviewed customers to learn about their experiences and feedback that would influence product roadmap, feature iteration, and value propositions. Discovered product-led growth (PLG) opportunities to upsell and cross-sell within the product experience. This role heavily collaborated with RentSpree's Thailand-based product and design teams to ensure market-fit, product timeline, functionality, and delivery.
RentSpreeMarketing Manager
Jan. 2021 - Jun. 2022Los Angeles, California, United StatesCreated and managed paid search campaigns, lowering customer acquisition costs (CAC) and optimizing campaigns to achieve a positive return on ad spend (ROAS). Oversaw agency relations and performance for SEO, content, and public relations. Executed on marketing copywriting for website, email, social, and creative assets. Led account-based marketing initiatives using 6Sense to reach target accounts for sales. Created dashboards and reported on analytics for marketing campaigns using Google Analytics and Looker Studio. Managed RentSpree's marketing website from Wordpress to Webflow, and executed on various optimizations to help drive conversion. Helped hire and build the marketing team from 2 to 11 people, and had 4 direct reports. Worked with internal teams to segment and execute email marketing campaigns through HubSpot.
FloQastDigital Marketing Manager
Jan. 2018 - Jun. 2020Sherman Oaks, CAFloQast is a B2B SaaS company that makes FinTech products that automate accounting processes for mid-market and enterprise companies. As digital marketing manager, I led the efforts to relaunch a new website that conveyed the value props more effectively and created a better customer journey, while increasing conversion points for demand generation. MarTech systems I worked within include Salesforce (CRM), Pardot (lead capture/email), Slack (internal comms), Asana (task management), Intercom (chatbot), Wordpress (CMS), InVision (design), HotJar (heatmaps), Google Suite, Google Analytics, Ahrefs (SEO) and 6 Sense (customer intent). I collaborated with demand generation teams on campaigns where I executed multi-variate testing with SEM, SEO, paid social, and landing page creation duties. And worked with product marketing and communication teams on content creation for blogs, PR, website content, and organic social. I produced and distributed the "From CPA to CFO" podcast, now called "Blood, Sweat, & Balance Sheets", that our CEO hosts that featured CFOs at top tech companies who shared their journey & lessons learned from CPA to CFO. I was also the primary audio/video production specialist that partnered with external vendors, as well as conducted in-house customer testimonial videos and internal training videos.
Mercer VineMarketing Manager, Digital & Social
Jul. 2016 - Jan. 2018Los Angeles, CAMercer Vine was a start-up luxury real estate brokerage in Los Angeles that represented some of the highest priced & well-known homes in LA, notably the Owlwood Estate in Holmby Hills and Marilyn Monroe's Brentwood home. As the manager of digital and social, my role was primarily focused on growing the awareness of the Mercer Vine brand through paid search and integrated social media campaigns. I worked with external partners to scale SEM and paid social, and on a brand new website that featured a custom CMS and IDX platform. Additionally, I led creation and execution of property-specific websites & landing pages for individual agents' higher-valued homes, or consulted on design, build, and execution. I also consulted with various agents on how to market themselves through digital channels to increase their personal brand and awareness.
HoppedCo-Founder
Apr. 2014Los Angeles, CAHopped is a media publication that helps craft beer drinkers in SoCal discover local beers, breweries, and events that they should care about. Through email newsletters, articles, videos, podcasts, and events, we're trying to make the SoCal beer community more accessible to people who actively want to know more about it. Co-founded with my brother back in 2014, Hopped has allowed us to expand our marketing skills, discover new talents, and build a community from scratch.
Go To My ApartmentSenior Digital Marketing Manager
Dec. 2013 - Jul. 2016Los Angeles, CAGTMA is a digital marketing agency that partners with some of the largest multifamily real estate developers and property management companies to execute various marketing campaigns. GTMA develops digital strategy for lease-up properties to rent units and achieve stabilized status, and ongoing community management for existing properties. As a Senior Digital Marketing Manager, I managed various teams of digital marketers that were running social media accounts and campaigns for clients. Acting as an Account Manager, I developed the higher level strategy with the clients associated with what our specialists were executing. This included monthly reporting on KPIs, creative discussions, and progress on website development and asset creation. This included expert knowledge in organic and paid Facebook, Twitter, Pinterest, and Instagram campaigns.
Go To My ApartmentDigital Media Associate
Dec. 2011 - Dec. 2013Los Angeles, CAAs a Digital Media Associate, I was employee #1 at GTMA helping to develop the initial process and strategy to deploy for hyper-local targeted social media campaigns. I ran day-to-day community management of social media channels for up to 12 clients at a time, including some of the largest developers in the US. The channels included organic and paid Facebook, Twitter, Pinterest, and Instagram. Additionally, I was in charge of content creation for hyper-local blogs for clients to help develop authority in their respective cities. As well as, create blogs for the GTMA brand channels that covered digital marketing tactics and topics to showcase GTMA as an expert in the field.
The Walt Disney CompanyUtility, Studio Operations
Aug. 2008 - Dec. 2012- Global communication support for employees of the Walt Disney Studios.
- Provided optimal service for employees that helped increase productivity and diminished stress in a sometimes stressful environment.
Starbucks Coffee CompanyShift Supervisor/Barista
Sep. 2005 - Aug. 2012Los Angeles, CA(brief hiatus August 2008-September 2010)
- Led and delegated a team of partners in a fast-paced environment.
- Maintained financial responsibility and frequently made bank deposits. - Provided a tailored customer service that was built on "reaction management", where partners are committed to the notion that they are in the business of human reactions and the product is the vehicle for those reactions. -Created a "third place" for thousands of hard-working people. -Developed a passion for coffee to share with people each and every day.
Pinnacle Estate Properties, Inc.Real Estate Training Module Editor
Jun. 2004 - Aug. 2005Northridge, CA-Updated and edited existing training modules for new real estate agents.
-Modified information based on new procedural changes and worked with veteran real estate agents to ensure accurate information.
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