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Work Background
The Rapid RenegadeCreator of The Rapid Recalibration GPT
Nov. 2024Phoenix, Arizona, United StatesCreator of Rapid Recalibration GPT After 16 years in marketing, specializing in branding, positioning, and the transformative power of AI, I’ve combined my expertise with my passion for helping entrepreneurs and leaders achieve authentic alignment in their businesses. I created Rapid Recalibration GPT as a supercharged tool that puts my years of experience directly in your back pocket. It’s like having a personalized business, marketing, and personal coach with you every step of the way—guiding you to craft strategies and messaging that reflect exactly who you are. This tool goes beyond automation. It integrates your unique Human Design blueprint to align your content and strategy with your energy, unlocking effortless growth, impactful communication, and the freedom to scale your vision authentically. Rapid Recalibration GPT is the culmination of a career spent at the intersection of innovation, strategy, and soul-driven growth. It’s not just AI—it’s a revolution in how you build, lead, and create in alignment with your true self.
The Rapid RenegadeEmpowerment Coach
Feb. 2024Phoenix, Arizona, United StatesSubconscious Transformation & Healing Specialist As an Empowerment Coach, I help individuals achieve profound transformations by harnessing the untapped power of their subconscious minds. My approach blends psychology, neuroscience, epigenetics, and energetics to identify and resolve the root causes impacting health, performance, and overall well-being. Certified as a PSYCH-K Facilitator and Kolbe Consultant, I specialize in shifting the subconscious and energetic patterns that contribute to autoimmune conditions, chronic stress, and burnout. By addressing these foundational issues, I guide clients to activate their body’s natural healing abilities, enabling sustainable recovery and renewed vitality. Based in Phoenix, Arizona, I incorporate Human Design into my holistic practice, helping clients release stress, heal from trauma, and reclaim their physical and emotional health. My methods deliver rapid breakthroughs and lasting results, empowering clients to reconnect with their inner power and create a life of purpose, balance, and fulfillment. Whether you’re feeling stuck, overwhelmed, or facing the challenges of an autoimmune condition, my work is designed to support you in clearing blocks, transforming your subconscious programming, and unlocking your innate capacity to heal. Together, we’ll create a personalized path to freedom, vitality, and the life you’ve always dreamed of living. Specializing in empowering leaders to overcome subconscious blocks, align with their energy blueprint, and scale their impact authentically.
Utilizing Human Design insights and subconscious reprogramming techniques to craft personalized strategies for personal and professional growth.
Creator of the Rapid Recalibration GPT, a revolutionary tool that integrates Human Design to help leaders align their messaging and communication.
Focused on creating aligned business strategies, emotional clarity, and lasting transformations.
AiAdvertisingDirector of Marketing
Jul. 2021 - Sep. 2024Phoenix, Arizona, United States- Pitched and drafted Point of View document aimed at designing a new MarTech category of campaign performance. CMO said it was “critical to the success of the business”
- Constructed company mission, vision, purpose, and values document - Outlined roadmap for a go-to-market strategy
- Generated a communication strategy (Brand Story) and brand guidelines - Ideate and coordinate the development of various sales and marketing materials - Fuel external lead gen team with a strategic vision and communication plan - Partner with organizations in our industry for brand and product awareness
- Established a social presence; plan and execute all social media posts - Author and/or edit all website content including blogs - Contributing author to Marketing AI Institute’s content (blog, social media, and website)
The Rapid RenegadeSoul Activator
Apr. 2021Phoenix, Arizona, United StatesI combine several methodologies to revolutionize what it means to heal, expand, and activate your full power. I am a firm believer in taking radical responsibility for your life and using new, innovative systems to speed to the healing process so we can all step into our full authenticity and become who we were meant to be. I believe that everyone is unique and has a specific mode of operating. I use Human Design and the Kolbe to help my clients establish a foundational understanding of how their energy and intuition works. I guide them through a self-illumination process giving them specific strategies they can implement empowering them to lean into their innate wisdom. I reconnect them with their own internal guiding system so they can live in full alignment and use their intuition to make the best decisions for them as an individual. I’m a certified PSYCH-K facilitator and I work with individuals, entrepreneurs, parents and small business owners to help them rewire their limiting beliefs and replace them with new, empowering ones. Through the lens of Human Design and Kolbe, they can better understand themselves and learn about the way they are designed to communicate, learn and problem solve. I provide business leaders and teams with strategies that facilitate a smoother team dynamic and open opportunities that they may have otherwise not taken advantage of.
ColliersMarketing Business Development Manager
Sep. 2020 - Jun. 2021Phoenix, Arizona, United States
Cushman & WakefieldMarketing Manager
Apr. 2017 - Aug. 2020Phoenix, Arizona Area• The Managing Principal needed to quickly and easily access, interpret and create a strategic plan around the corporate organic growth initiative. I worked with his executive admin to pull information from various platforms and consolidate the information into an interactive PDF that led to identifying $100B in potential brokerage commission and $6.5M in potential revenue for Property Management. • Leveraged new technology (iPlanner) to create a Top Deals dashboard which provides up-to-date information and transparency between the activity of fee earners with marketing, accounting and executive management on new pursuits as well as identifying listings with large marketing budgets.
• Co-chaired the launch of the Cushman & Wakefield Future Leaders (CWFL) local chapter and lead the planning and execution of events. In the first year, we partnered with a local charity, Kitchen on the Street, and donated 226 lbs of food to their food pantries, packed 172 boxes providing 37,152 meals feeding 101 kids for one year and raised over $1,500 providing 2,586 Bags of Hope for children in our community. Served as the Chair for two years. • Oversee internal marketing department as a people manager including graphic designers, PR & Communications, event coordination, GIS analysis and business development. • Partner with fee earners on business development pursuits by leading discovery meetings, organize the strategy and conceptualizing the creative execution • Identify opportunities for efficiencies and implement processes • Strategy development and implementation • Established career development and mentorship opportunities • Cross-collaborate with other departments and service lines and implement creative marketing solutions • Received an honorable mention for Innovation in the 2019 Marcomm Edge Awards for coordinating and executing a comprehensive Shared Services Open House event to showcase 13 departments and in-house services available to brokers
Pebble Technology InternationalMarketing Communications Manager
Oct. 2014 - Apr. 2017Scottsdale, Arizona• Sourced, customized & implemented several integrated and automated systems resulting in more efficient business communications including a secure online customer portal with integrated Google Analytics, HubSpot, automated marketing system & landing pages, Quickbase & Miva. • Completed a comprehensive rebrand for corporate identity and product platforms; managed updates of all marketing collateral & assets to ensure consistency. • Partnered with the Director of Marketing to lead the strategy and launch for new website pebbletec.com
- Elevated website, completed a needs assessment & reorganized site map
- Created a lead generation system with automated emails & corresponding admin panel to monitor and report analytics
- Conceptualized interactive website tools • Collaborated on a cross functional team that initiated, organized, tested & launched the company’s first pool finish in over 10 years. PebbleBrilliance® generated >$540,000 in sales within the first six months • Initiated the first business strategy session and SWOT analysis; used information to generate mission statement, values and identify new product opportunities • Converted product registration form to an online form reducing manual data entry by 100% resulting in the ability to capture, monitor and report on received data • Collaborated with quality control, sales and operations departments and created efficiencies by programming and implementing customer online portals • Participated in product development meetings and managed the tactical execution for the launch of several new products and color extensions • Originated an internal process for legal review of documents, campaigns and new product manuals Overhauled the World’s Greatest Pools marketing campaign • Re-evaluated Certified Builder Program and restructured it into a tiered loyalty Builder Advantage Program which included incentives and benefits for each level as well as an in-depth sales presentation and online customer portals
Pebble Technology InternationalMarketing Consultant
May. 2014 - Oct. 2014Scottsdale, Arizona• Developed and executed marketing campaigns to targeted audiences to support the overall marketing strategy • Served as the project manager for various marketing campaigns, product announcements and sales initiatives • Managed outside vendors and consultants to ensure a timely delivery of marketing collateral • Responsible for website merchandising, lead generation and maintenance • Analyzed and reported on marketing campaigns and interpreted stats to make decisions for improvements to websites, partnership programs and marketing campaigns • Collaborated with the product/sales team to identify needs and strategically prioritized items for execution • Independently set daily work schedule to meet and exceed business goals and objectives
NSB/KeanePartner Development Manager
May. 2014 - May. 2014• Worked directly with the Managing Director on lead development and opportunity building • Responsible for determining a fit, creating and nurturing new relationships for the agency
NSB/KeaneLead Account Executive
Jan. 2013 - Apr. 20147127 E. 6th Ave Scottsdale, AZ 85251• Served as the main liaison, and driving force, between the clients, NSBK leadership, deliverable production teams and vendors. • Organized, delegated, executed and managed the right teams to ensure successful delivery of all requested, contracted and additional requested items, deliverables, inbound marketing plans and content, events and trade shows. • Outlined company positions, created templates and resource pages for execution of agency services. • Utilized agile project management systems (Bam Bam, Trello, Asana) as well as Google Apps • Managed branding projects, websites and business systems and creative execution for trade shows for the following clients: - TicketForce
- cStor - ActiveRx
- Sun Devil Athletics - Sun Devil Experience
- Arizona State Forestry - Magnificent Trees Program
- iEquine
- Elevated HR
- Raise a Foodie
- Pebble Technology International
- Terros
NSB/KeaneAgency Associate
Sep. 2012 - Dec. 2012Scottsdale, AZ• Daily Operational Support • Client/Account Support • Executive Support to Managing Director
TFPR & Image MgmtAccount Manager
Dec. 2011 - Sep. 2012825 N. 7th Street• Established, and operated, an automated mailings system that condensed one week of paid time to 40 minutes • Restructured, composed and managed the implementation of company policies and procedures • Implemented a tiered pricing structure for clients • Pitched, scheduled, tracked and reported local and national news and media coverage • Provided copy writing and execution for client social media (Hootsuite), websites, e-marketing, print ads and blog posts • Served as the billing coordinator handling all incoming invoices and reporting • Edited all client and company content • Organized, facilitated and executed company events and promotions • Supplied talking points for clients and attended all media coverage for clients • Project manager for all clients • Managed and enforced calendar deadlines for advertising, graphic design, content and events
YelpAccount Manager
Jan. 2011 - Dec. 2011Scottsdale, AZ• Controlled over 500 advertising businesses to ensure satisfied clients while maintaining high retention rates • Responsible for proactively communicating with business owners, managing advertising performance, answering questions and educating and assisting them with Yelp’s functionality and reputation management • Partnered with local sales teams to make a fluid transition from the sale to the program and ensure proper expectations were being set and exceeded • Managed and performed referrals, up-sells and contract renewals for my clients • Utilized Salesforce for tracking and building reports • Analyzed advertising packages, and performance, based on industry standards to maintain client satisfaction • Cultivated and nurtured client relationships • Contributing writer for the monthly newsletter
EcolabTerritory Manager
Jan. 2008 - Dec. 2010• Established, nurtured and retained client relationships • Controlled inventories and new orders – direct and distributorships • Maintained and grew current accounts • Gained new accounts through prospecting • Accountable for monthly preventative service call requirements while achieving a direct sales goal at every quarter end
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