Polina Shemetova - Head of Marketing, Yope

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Network Power100+ people

Roles

💰50%

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🔥50%

Startup Founder

💸50%

Marketing

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🇷🇺100%

Russia

Work Background

YOPEMarketing Manager

Aug. 2022Нью-Касл, Делавэр, Соединенные Штаты АмерикиMy key responsibilities include: — Developing and implementing strategies for user acquisition through Facebook — Driving creative production and continuous testing to optimize campaigns — Calculating and analyzing unit economics to ensure campaign efficiency and product health Accomplishments: — Streamlined and automated time-consuming processes, resulting in a 300% increase in influencer manager performance, with up to 300 videos posted per month — Boosted app's Monthly Active Users (MAU) from 5K to 200K for 2 months and maintained steady growth As a hands-on leader, I am committed to fostering a collaborative environment where the team can effectively contribute to the growth and success of the organization.

Profitechnics Systems LtdHead of User Acquisition

Nov. 2021Лимасол, Лимасол, КипрAs the Head of User Acquisition at Profitechnics, I oversee the marketing strategies for two niche apps targeting females in the USA and Tier-1 countries: — A narrative chat-story game —Erotic audiobooks for women Key Responsibilities: — Developing soft and global launch strategies — User acquisition through Facebook, Google Ads, Vungle, and Unity — App Store Optimization (ASO): A/B testing and creative production — Developing and analyzing unit economics — Creating page prototypes using Miro — Integrating analytical tools — Managing a team of outsourced professionals Major Accomplishments: — Achieved a 0-week paid channels Return on Ad Spend (ROAS) of 55% — Grew organic installs from scratch to 17K in just 4 months, with 3,000 originating from the US — Conducted extensive A/B testing of graphic and text assets for App Stores, resulting in a conversion rate consistently in the 75th percentile — Implemented comprehensive product analytics using Amplitude, Adjust, Adapty, and Google Spreadsheets — Successfully configured web-to-app Facebook campaigns, ensuring analytics transparency

Disrapp — CoinKeeperHead Of Marketing

Jan. 2021 - May. 2022Санкт-Петербург, РоссияAs the Head of Marketing at Disrapp, I spearheaded the marketing efforts for the CoinKeeper App, covering user acquisition (UA), influencer marketing, creative production, and analytics. My team consisted of four members: a UA manager, influencer marketing managers, a designer, and four outsourced agencies providing CPA services. Key achievements during my tenure: — Increased organic traffic on the App Store and Play Market by 30% — Developed an effective creative testing process to optimize UA campaigns — Created a predictive model for influencer advertising — Established transparent working processes within the team — Conducted market research and successfully soft-launched the app in European markets, including Austria and Poland

Red Panda LabsUser Acquisition Team Lead

Sep. 2019 - Feb. 2021Санкт-Петербург, РоссияAs the User Acquisition Team Lead at Red Panda Labs, I was responsible for: — Hiring and onboarding a skilled team — Developing the user acquisition strategy — Calculating unit economics for marketing tests — Preparing quarterly marketing roadmaps and UA team sprints — Setting up and managing campaigns on Facebook, Google Ads, TikTok, Snapchat, and other platforms — Serving as the primary client liaison for the Business Intelligence (BI) team, contributing to the development of dashboards for product and marketing economic analysis Significant accomplishments: — Achieved a 5-day payback period for paid channels campaigns — Grew apps' Monthly Active Users (MAU) from scratch to 1 million within 6 months — Successfully positioned 3 of the apps in the top-10 rankings in the US according to Sensor Tower Team management: — Managed a team of 6 talented professionals, ensuring effective collaboration and successful campaign execution