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Network Power100+ people
Roles
💰50%
Investor & VC
🔥50%
Startup Founder
💸50%
Marketing
Geos
🇷🇺100%
Russia
Work Background
Marketing Manager
Aug. 2022Нью-Касл, Делавэр, Соединенные Штаты АмерикиMy key responsibilities include:
— Developing and implementing strategies for user acquisition through Facebook
— Driving creative production and continuous testing to optimize campaigns
— Calculating and analyzing unit economics to ensure campaign efficiency and product health
Accomplishments:
— Streamlined and automated time-consuming processes, resulting in a 300% increase in influencer manager performance, with up to 300 videos posted per month
— Boosted app's Monthly Active Users (MAU) from 5K to 200K for 2 months and maintained steady growth
As a hands-on leader, I am committed to fostering a collaborative environment where the team can effectively contribute to the growth and success of the organization.
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Head of User Acquisition
Nov. 2021Лимасол, Лимасол, КипрAs the Head of User Acquisition at Profitechnics, I oversee the marketing strategies for two niche apps targeting females in the USA and Tier-1 countries:
— A narrative chat-story game
—Erotic audiobooks for women
Key Responsibilities:
— Developing soft and global launch strategies
— User acquisition through Facebook, Google Ads, Vungle, and Unity
— App Store Optimization (ASO): A/B testing and creative production
— Developing and analyzing unit economics
— Creating page prototypes using Miro
— Integrating analytical tools
— Managing a team of outsourced professionals
Major Accomplishments:
— Achieved a 0-week paid channels Return on Ad Spend (ROAS) of 55%
— Grew organic installs from scratch to 17K in just 4 months, with 3,000 originating from the US
— Conducted extensive A/B testing of graphic and text assets for App Stores, resulting in a conversion rate consistently in the 75th percentile
— Implemented comprehensive product analytics using Amplitude, Adjust, Adapty, and Google Spreadsheets
— Successfully configured web-to-app Facebook campaigns, ensuring analytics transparency
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Head Of Marketing
Jan. 2021 - May. 2022Санкт-Петербург, РоссияAs the Head of Marketing at Disrapp, I spearheaded the marketing efforts for the CoinKeeper App, covering user acquisition (UA), influencer marketing, creative production, and analytics.
My team consisted of four members: a UA manager, influencer marketing managers, a designer, and four outsourced agencies providing CPA services.
Key achievements during my tenure:
— Increased organic traffic on the App Store and Play Market by 30%
— Developed an effective creative testing process to optimize UA campaigns
— Created a predictive model for influencer advertising
— Established transparent working processes within the team
— Conducted market research and successfully soft-launched the app in European markets, including Austria and Poland
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User Acquisition Team Lead
Sep. 2019 - Feb. 2021Санкт-Петербург, РоссияAs the User Acquisition Team Lead at Red Panda Labs, I was responsible for:
— Hiring and onboarding a skilled team
— Developing the user acquisition strategy
— Calculating unit economics for marketing tests
— Preparing quarterly marketing roadmaps and UA team sprints
— Setting up and managing campaigns on Facebook, Google Ads, TikTok, Snapchat, and other platforms
— Serving as the primary client liaison for the Business Intelligence (BI) team, contributing to the development of dashboards for product and marketing economic analysis
Significant accomplishments:
— Achieved a 5-day payback period for paid channels campaigns
— Grew apps' Monthly Active Users (MAU) from scratch to 1 million within 6 months
— Successfully positioned 3 of the apps in the top-10 rankings in the US according to Sensor Tower
Team management:
— Managed a team of 6 talented professionals, ensuring effective collaboration and successful campaign execution
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User Acquisition Manager
Jan. 2018 - Sep. 2019Санкт-Петербург, Россия
Senior Marketing Project Manager
Dec. 2015 - Dec. 2017Санкт-Петербург, Россия
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