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Work Background
Suno United CreatorsGroup Media Director
Jun. 2025São Paulo, Brazil
Philip Morris InternationalGlobal GMP & AdTech Manager
Dec. 2023 - Mar. 2025Greater London, England, United KingdomAs the Global GMP and AdTech Specialist Lead, I govern AdTech features for PMI's smoke-free product portfolio, including IQOS, VEEV, VEEBA, and ZYN. I collaborate with cross-functional teams to ensure compliance with global marketing standards while driving innovative and scalable advertising strategies across 52 markets. - Spearheaded GMP product strategy, delivering consistent results across 52 markets.
- Enhanced AdTech operations, achieving a 11% boost in campaign efficiency (first year).
- Collaborated with cross-functional teams to align advertising initiatives with compliance and brand objectives.
GoogleBusiness Lead EMEA (GCAS)
Jan. 2022 - Apr. 2023Greater London, England, United KingdomGCAS - Coca Cola & McDonald’s At Google, I've played a continental leadership role accounting The Coca Cola Company and McDonald’s across the EMEA region, operationally, strategically and mainly politically. I developed and managed Google’s relationships with C-level global clients and agency partners, focusing on building long-term business connections and driving client satisfaction. I worked closely with multiple departments, including Cloud, GMP, GBO, ABAT, and product teams, to design and implement go-to-market strategies for the CPG and FMCG verticals and create joint business plans with key clients. I also oversaw collaboration across cross-functional global teams to ensure client projects met expectations and achieved strategic objectives. - Drove strategic upselling and customer excellence initiatives across 32 markets for FMCG clients.
- Developed and executed annual Joint Business Plans (JBPs), unlocking growth opportunities.
UJJI AI ✨CMO
Jun. 2021Greater London, England, United KingdomAs CMO at UJJI, I lead strategic initiatives to position our SaaS platform as a critical solution for scaling teams in the UK startup ecosystem. By addressing the high failure rate (82%) due to scaling challenges, UJJI differentiates itself with engaging, gamified micro-learning tools that integrate seamlessly into daily routines. - Leveraged data, business intelligence, and user analytics to drive 30% growth in client engagement and accelerate customer acquisition.
- Built and optimized marketing and sales tech infrastructure, enabling pipeline growth, higher conversion rates, and enhanced cross-selling and upselling strategies.
UJJI 🏆Head of New Business
Jun. 2021London, England, United Kingdom
Madison LogicCustomer Success Manager EMEA
Jan. 2021 - Oct. 2021Greater London, England, United KingdomAt ML I was able to provide client support and communication, as well as maintaining and expanding the client’s utility of ML cross platform products and revenue relationships in a more strategical way. Have been responsible for clients like Dell, Workday, Workplace, IONOS, Dassault and Schneider Electric.
ZLabsSalesforce Administrator
May. 2020 - Jan. 2021Remote
SQAD LLCClient Advocate Manager
Jul. 2019 - Feb. 2020Greater London, England, United KingdomResponsible for managing our Tier 1 and Tier 2 EMEA CS Managers and also integrating and exploring new potential clients and markets in order to expand our business, not just on EMEA but worldwide, in parallel with the US and APAC teams by facing key decision makers in the client side and understanding their business needs.
SQAD LLCClient Success Manager
Jul. 2017 - Jun. 2019Greater London, England, United KingdomProviding client support communication and maintaining and expanding the client’s utility of SQAD’s products and revenue relationship as a strategic thinker and liaise with other internal SQAD teams to ensure high client satisfaction to grow existing relationships and partnerships with our clients to provide solutions for their needs
AdslotTechnical Account Manager
Sep. 2016 - Feb. 2017Melbourne, Victoria, AustraliaAdslot is a leading global provider of Automated Guaranteed Technology for premium online display inventory. As part of my role I am responsible for the following:
- Build and understand client business needs
- Deliver on standard business practices surrounding technical support
- End-to-end client experience
- Project planning, management and control
- Assist with all product training, configurations and integrations We have experience working with the following clients:
Agencies: GroupM APAC (Mediacom, Mindshare, MEC, Maxus), Starcom, OMD, Ogilvy, Dynamo, Draft, IKON Publishers: News Corp, REA-Group, Fairfax, Google, CBS, BBC, The Guardian, SBS, Mi9, Yahoo, Trademe, APN and more Specialties: Campaign planning and buying management, programmatic automated guaranteed and product development.
J. Walter Thompson WorldwideSenior Media Planner
Mar. 2014 - Dec. 2015São Paulo, São Paulo, BrazilAccounts: J&J, Nestlé, Ford, Ford Troller and Rolex Responsibilities:
- Full control of all Online and Offline media contracts, negotiation and purchases.
- Hybrid Development (Online and Offline) of media tactics and strategies.
- Coordination and execution of all media planning types. Achievements
Kit Kat Brazilian Launch – 2014. The Kit Kat launch in Brazil consisted of a complete 360º campaign. For the first time we’ve used the Twitter TVCT with influencers, optimizing the second screen impacts at the same time that the Ad was seeing on TV. We also used Facebook Premium Video Ads for the first time in Brazil to reach a large scale audience. Each 15- second video ad started playing without sound as it appeared on screen and auto-stopped if people scrolled past. When users tapped the video, it expanded into a full-screen view and sound was initiated. All these online activations were especially combined with TV, radio, magazines and OOH media.
AfricaMedia Coordinator
Aug. 2012 - Jan. 2014São Paulo, São Paulo, BrazilAccounts: Itau Bank Responsibilities:
- Planning all media types;
- Control of all reports sent to the client;
- Media coordination, implementation negotiation and purchase. Achievements:
Itau World Cup Campaign – 2013/ 2014.
As Itaú (the biggest private bank in Brazil) was an official sponsor of the event, we carefully planned all media for 2014 World Cup. At that time, we worked with a substantial investment in TV, combined with newspapers, magazines, radio and all digital channels.
Suno United Creators
São Paulo, Brazil
Philip Morris International
London, England, United Kingdom
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