Requests
8
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Elastic PathSales & Marketing Operations Manager
Jan. 2023 - Mar. 2024RemoteSales Operations • Advanced Salesforce (SFDC) CRM administrator for the entire Go-To-Market organization o Data hygiene & management – custom field, button, and page layout creation, updates, and ongoing maintenance
o Creation of workflows, triggers, process builder creation that aligns with each business area’s processes.
o Sales forecasting, dashboards, and other business reporting; defined, documented and maintenance of Sales processes.
• Evaluated, implemented, and trained users on new Sales and Marketing tools; coordinated with HR to onboard new sales hires.
• Implement new processes, educate sales operators and teams on how best to utilize new tools and methods.
• Marketing SFDC campaign building, member structure and lead source attribution
• Assign sales territories to BDRs and AEs and measure effectiveness of sales activities within their territory. Marketing Operations • Adobe - Marketo system administrator for the entire Go-To-Market organization o Creation and maintenance of marketing segmentation o Marketing support in analysing email campaign efficacy. o Maintain and execute the current process for engagement and lead scoring.
o Build integrations with ABM, CRM, and BI tools
• Partnering with Finance on the Sales and Marketing budget reconciliation
• Continually review and make updates where needed to the marketing activity follow-up via Salesloft, to ensure the best lead to opportunity conversion rates. • Marketing campaign building, member structure and lead source attribution and influences
OPEXEngineDigital Marketing Manager
Apr. 2021 - Jan. 2023Remote• Boosted HubSpot CRM usage to 95% through comprehensive training and support, empowering Sales and Executive
team to improve efficiency and productivity.
• Introduced automation tools and CRM enhancements to optimize workflow efficiency, allowing the sales team to focus
more on revenue-generating activities.
• Collaborated with Sales, Finance, and Management teams to develop and implement a successful marketing strategy
resulting in a 20% increase in revenue.
• Exceeded KPIs by 20% by measuring and reporting performance of digital marketing campaigns, driving increased web
traffic and new customers.
• Generated high-quality leads through the implementation of lead generation campaigns and optimized conversion
funnels.
• Implemented strategies to nurture leads through the sales funnel, resulting in increased conversion rates.
Car.michael DesignSr Digital Marketing Executive
May. 2020 - Apr. 2021Remote• Led market research efforts that resulted in a 15% increase in short- and long-term market forecasts and reports,
informing strategic decision-making for the business.
• Successfully developed and implemented 10+ websites on WordPress, Squarespace, and Shopify, resulting in improved
brand visibility and increased sales for clients
• Generated high-quality leads through the implementation of lead generation campaigns and optimized conversion
funnels.
• Implemented strategies to nurture leads through the sales funnel, resulting in increased conversion rates.
• Collaborated with client’s cross-functional teams to enhance data quality, refine forecasting methodologies, and provide
more reliable insights for strategic decision-making.
ReTest GmbHHead of Marketing and Sales
Mar. 2019 - Apr. 2020Hybrid• Successfully integrated HubSpot CRM Suite, leading to a 95% increase in CRM usage and improved marketing
operations through enhanced customer data management.
• Managed company's website and social media platforms, ensuring high quality content and consistent branding, resulting
in a 20% increase in social media engagement and improved customer satisfaction.
• Boosted brand awareness and positioning by 15% through development and implementation of strategic framework for
sales, marketing, and campaign alignment.
• Developed and executed a comprehensive market entry strategy, adapting messaging and campaigns to resonate with
diverse cultural audiences.
• Introduced advanced analytics tools and established key performance indicators (KPIs) to measure marketing
effectiveness.
• Utilized data insights to optimize marketing strategies, leading to a 20% improvement in overall marketing ROI and
more informed decision-making across the marketing department.
• Implemented a comprehensive sales operations strategy that streamlined and standardized sales processes, reducing the
sales cycle by 20%.
TravelersDigital Marketing Analyst
May. 2017 - Jan. 2019Hartford, Connecticut• Provided actionable insights to Executive team on a weekly, monthly, and annual basis, resulting in a 10% increase in
overall campaign performance.
• Utilized digital research and intelligence programs to provide valuable insights for marketing, resulting in a 25%
increase in customer engagement and retention.
• Conducted A/B testing, analyzed user behavior, and implemented UX improvements to enhance the overall user
experience, ultimately driving higher conversion rates in key online channels.
Women's MarketingAssociate Manager, Research & Insights
Jul. 2015 - May. 2017Westport, Connecticut• Use third-party and third-party data (e.g. GfK MRI, Strength, Kantar, Mintel, L2, eMarketer) to develop research results and insights for marketing campaigns
• Analyze key performance counters to measure campaign effectiveness and identify opportunities for improvement
• Collaborate with internal and external partners to build and implement weekly marketing initiatives
• Analyze key social media marketing initiatives in terms of targeting, tagging, and on-site time
• Analyze data to identify trends and provide strategic marketing solutions
Adecco StaffingMarketing Consultant
Aug. 2014 - Jul. 2015New York, NYProctor & Gamble - • Manage PR budget for US and Canada to close within one to three percent of estimated spending
• Manage process for sharing press coverage, analysis and SMO news through Cision
• Partner with Marketing Analytics team to better streamline PR efforts by deep diving into social media and Nielsen related data
• Analyze brand user’s behavioral patterns on Facebook, Instagram, Periscope and Snapchat to improve PR efforts with brand influencers and overall brand marketing development The NPD Group
• Analyze data to provide business recommendations and solutions to clients
• Build strong, long-term relationships with new clients and uncover new buying centers
• Identify cross industry trends using NPD’s POS and Consumer products, introduce new services, and make program recommendations
• Translate and create the client/category/industry specific stories from the prestige Beauty data
Kent Ave BodycareOwner
Jan. 2014 - Jan. 2019West Haven, CT• Develop marketing strategies, including sales volumes and profit forecasts, to achieve business goals
• Conceptualize content-related and technical support for online activities: content, SEO / SEA, data analysis, evaluations, further development, and extension
• Optimized content of the company website and SEO ranking using Google Search Console and Analytics as well as SEM strategies
• Analyze market trends and product fit to develop targeted awareness and acquisition programs for product management and developer audiences
• Manage and design new product launches, including all graphics, designs, materials, social media launch campaigns, and PR campaigns
BTL Worldwide, IncClient Relations Manager – Juicy Couture, Jones New York Collection, DKNY Men’s
Mar. 2012 - Aug. 2014New York, New YorkManaged Client Relations team, providing oversight and guidance for client interactions and contract management Audited, reviewed and analyzed all client interactions in line with corporate policy; Supervised and evaluated individual and team performance Oversaw 15% overall increase in client satisfaction rates prior to corporate-wide merger Revamped BTL’s website design for user friendliness and developed BTL promotional brochures and online product catalog Promoted from Sales & Merchandising Manager to Client Relations Manager
Promoted from Account Executive to Sales & Merchandising Manager
Intch is a Professional Networking App for the Future of WorkSee more people like Esmée on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
265253 people
16
Program Manager @ DISH Network
19
Marketing Creative Director
19
Founder @ Beagle
59099 people
19
Marketing Creative Director
15
Principal Consultant @ Marketing Endeavors Strategic Consulting
27
CEO @ Doxuama arts