Elastic PathSales & Marketing Operations Manager
Jan. 2023 - Mar. 2024RemoteSales Operations • Advanced Salesforce (SFDC) CRM administrator for the entire Go-To-Market organization o Data hygiene & management – custom field, button, and page layout creation, updates, and ongoing maintenance
o Creation of workflows, triggers, process builder creation that aligns with each business area’s processes.
o Sales forecasting, dashboards, and other business reporting; defined, documented and maintenance of Sales processes.
• Evaluated, implemented, and trained users on new Sales and Marketing tools; coordinated with HR to onboard new sales hires.
• Implement new processes, educate sales operators and teams on how best to utilize new tools and methods.
• Marketing SFDC campaign building, member structure and lead source attribution
• Assign sales territories to BDRs and AEs and measure effectiveness of sales activities within their territory. Marketing Operations • Adobe - Marketo system administrator for the entire Go-To-Market organization o Creation and maintenance of marketing segmentation o Marketing support in analysing email campaign efficacy. o Maintain and execute the current process for engagement and lead scoring.
o Build integrations with ABM, CRM, and BI tools
• Partnering with Finance on the Sales and Marketing budget reconciliation
• Continually review and make updates where needed to the marketing activity follow-up via Salesloft, to ensure the best lead to opportunity conversion rates. • Marketing campaign building, member structure and lead source attribution and influences