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Work Background
Sales & Marketing Operations Manager
Elastic PathSales & Marketing Operations Manager
Jan. 2023 - Mar. 2024RemoteSales Operations • Advanced Salesforce (SFDC) CRM administrator for the entire Go-To-Market organization o Data hygiene & management – custom field, button, and page layout creation, updates, and ongoing maintenance o Creation of workflows, triggers, process builder creation that aligns with each business area’s processes. o Sales forecasting, dashboards, and other business reporting; defined, documented and maintenance of Sales processes. • Evaluated, implemented, and trained users on new Sales and Marketing tools; coordinated with HR to onboard new sales hires. • Implement new processes, educate sales operators and teams on how best to utilize new tools and methods. • Marketing SFDC campaign building, member structure and lead source attribution • Assign sales territories to BDRs and AEs and measure effectiveness of sales activities within their territory. Marketing Operations • Adobe - Marketo system administrator for the entire Go-To-Market organization o Creation and maintenance of marketing segmentation o Marketing support in analysing email campaign efficacy. o Maintain and execute the current process for engagement and lead scoring. o Build integrations with ABM, CRM, and BI tools • Partnering with Finance on the Sales and Marketing budget reconciliation • Continually review and make updates where needed to the marketing activity follow-up via Salesloft, to ensure the best lead to opportunity conversion rates. • Marketing campaign building, member structure and lead source attribution and influences
Digital Marketing Manager
OPEXEngineDigital Marketing Manager
Apr. 2021 - Jan. 2023Remote• Boosted HubSpot CRM usage to 95% through comprehensive training and support, empowering Sales and Executive team to improve efficiency and productivity. • Introduced automation tools and CRM enhancements to optimize workflow efficiency, allowing the sales team to focus more on revenue-generating activities. • Collaborated with Sales, Finance, and Management teams to develop and implement a successful marketing strategy resulting in a 20% increase in revenue. • Exceeded KPIs by 20% by measuring and reporting performance of digital marketing campaigns, driving increased web traffic and new customers. • Generated high-quality leads through the implementation of lead generation campaigns and optimized conversion funnels. • Implemented strategies to nurture leads through the sales funnel, resulting in increased conversion rates.
Sr Digital Marketing Executive
Car.michael DesignSr Digital Marketing Executive
May. 2020 - Apr. 2021Remote• Led market research efforts that resulted in a 15% increase in short- and long-term market forecasts and reports, informing strategic decision-making for the business. • Successfully developed and implemented 10+ websites on WordPress, Squarespace, and Shopify, resulting in improved brand visibility and increased sales for clients • Generated high-quality leads through the implementation of lead generation campaigns and optimized conversion funnels. • Implemented strategies to nurture leads through the sales funnel, resulting in increased conversion rates. • Collaborated with client’s cross-functional teams to enhance data quality, refine forecasting methodologies, and provide more reliable insights for strategic decision-making.
Head of Marketing and Sales
ReTest GmbHHead of Marketing and Sales
Feb. 2019 - Apr. 2020Hybrid• Successfully integrated HubSpot CRM Suite, leading to a 95% increase in CRM usage and improved marketing operations through enhanced customer data management. • Managed company's website and social media platforms, ensuring high quality content and consistent branding, resulting in a 20% increase in social media engagement and improved customer satisfaction. • Boosted brand awareness and positioning by 15% through development and implementation of strategic framework for sales, marketing, and campaign alignment. • Developed and executed a comprehensive market entry strategy, adapting messaging and campaigns to resonate with diverse cultural audiences. • Introduced advanced analytics tools and established key performance indicators (KPIs) to measure marketing effectiveness. • Utilized data insights to optimize marketing strategies, leading to a 20% improvement in overall marketing ROI and more informed decision-making across the marketing department. • Implemented a comprehensive sales operations strategy that streamlined and standardized sales processes, reducing the sales cycle by 20%.
Digital Marketing Analyst
TravelersDigital Marketing Analyst
May. 2017 - Jan. 2019Hartford, Connecticut• Provided actionable insights to Executive team on a weekly, monthly, and annual basis, resulting in a 10% increase in overall campaign performance. • Utilized digital research and intelligence programs to provide valuable insights for marketing, resulting in a 25% increase in customer engagement and retention. • Conducted A/B testing, analyzed user behavior, and implemented UX improvements to enhance the overall user experience, ultimately driving higher conversion rates in key online channels.
Associate Manager, Research & Insights
Women's MarketingAssociate Manager, Research & Insights
Jul. 2015 - May. 2017Westport, Connecticut• Use third-party and third-party data (e.g. GfK MRI, Strength, Kantar, Mintel, L2, eMarketer) to develop research results and insights for marketing campaigns • Analyze key performance counters to measure campaign effectiveness and identify opportunities for improvement • Collaborate with internal and external partners to build and implement weekly marketing initiatives • Analyze key social media marketing initiatives in terms of targeting, tagging, and on-site time • Analyze data to identify trends and provide strategic marketing solutions
Marketing Consultant
Adecco StaffingMarketing Consultant
Aug. 2014 - Jul. 2015New York, NYProctor & Gamble - • Manage PR budget for US and Canada to close within one to three percent of estimated spending • Manage process for sharing press coverage, analysis and SMO news through Cision • Partner with Marketing Analytics team to better streamline PR efforts by deep diving into social media and Nielsen related data • Analyze brand user’s behavioral patterns on Facebook, Instagram, Periscope and Snapchat to improve PR efforts with brand influencers and overall brand marketing development The NPD Group • Analyze data to provide business recommendations and solutions to clients • Build strong, long-term relationships with new clients and uncover new buying centers • Identify cross industry trends using NPD’s POS and Consumer products, introduce new services, and make program recommendations • Translate and create the client/category/industry specific stories from the prestige Beauty data
Owner
Kent Ave BodycareOwner
Jan. 2014 - Jan. 2019West Haven, CT• Develop marketing strategies, including sales volumes and profit forecasts, to achieve business goals • Conceptualize content-related and technical support for online activities: content, SEO / SEA, data analysis, evaluations, further development, and extension • Optimized content of the company website and SEO ranking using Google Search Console and Analytics as well as SEM strategies • Analyze market trends and product fit to develop targeted awareness and acquisition programs for product management and developer audiences • Manage and design new product launches, including all graphics, designs, materials, social media launch campaigns, and PR campaigns
Client Relations Manager	 – Juicy Couture, Jones New York Collection, DKNY Men’s
BTL Worldwide, IncClient Relations Manager – Juicy Couture, Jones New York Collection, DKNY Men’s
Mar. 2012 - Aug. 2014New York, New YorkManaged Client Relations team, providing oversight and guidance for client interactions and contract management Audited, reviewed and analyzed all client interactions in line with corporate policy; Supervised and evaluated individual and team performance Oversaw 15% overall increase in client satisfaction rates prior to corporate-wide merger Revamped BTL’s website design for user friendliness and developed BTL promotional brochures and online product catalog Promoted from Sales & Merchandising Manager to Client Relations Manager Promoted from Account Executive to Sales & Merchandising Manager

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