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Work Background
VEJASocial Media Content Creator
Apr. 2025 - May. 2025São Paulo, BrazilResponsible for the strategy, adaptation, and distribution of VEJA magazine and VEJA.com content across all social media platforms, plus video distribution across digital platforms, homepage editing e video scriptwriting
Approach ComunicaçãoContent Analyst
Mar. 2025São Paulo, BrazilAs a Content Analyst focused on LinkedIn strategy, I created and managed content aimed at internal communication, campaign amplification, and employer branding to Beiersdorf (house of NIVEA and Eucerin). I led the development of BDF Brasil's LinkedIn presence, positioning the page as a hub for marketing initiatives and strengthening the company's employer brand to attract and engage top talent. Provided bilingual content support for agency clients. For Marfrig LATAM, developed content in Portuguese and Spanish. For Rio Climate Action Week, created bilingual materials in Portuguese and English, supporting the communication strategy of a global climate initiative.
TerraSocial Media Content Creator
Mar. 2025São Paulo, BrazilCurrently, I work as a freelancer for @meupedemeia and @theresponsaclub — two branding projects aimed at Gen Z, focused on financial education and sustainability.
CarmeleonSocial Media Content Creator
Dec. 2024 - Mar. 2025AustriaHired to manage and strategically grow the brand’s social media presence. Responsible for creating and scheduling five posts per week, including copywriting, campaign planning, and content strategy. I also collaborate closely with the team to request and curate photo and video content, starting with a two-week content roadmap and moving into ongoing management.
TerraSocial Media
Jan. 2022 - Sep. 2024São Paulo, BrasilCreate and manage social media content, ensuring at least 5 posts per day;
Develop consistent posting boosts algorithm;
Increase Instagram and TikTok engagement;
Develop and execute video content strategy for Instagram and TikTok platforms;
Research on industry trends, competitors, and target audiences;
SBTAnalista de conteúdo
Nov. 2021 - Jan. 2022São Paulo, BrasilSeleção de conteúdo em vídeo para monetização nas páginas do SBT e programas da casa no Facebook e produção de notas para o site do SBT.
99Redatora freelancer
Apr. 2020 - Oct. 2021Produção de conteúdo para blog corporativo da 99 app.
CNN BrasilSocial Media
Mar. 2020 - Nov. 2021São PauloGenerate and oversee social media content, aiming for a minimum of 6 posts daily.
Craft a consistent posting schedule to optimize algorithm performance.
Enhance engagement on Instagram, Twitter, Facebook and TikTok platforms.
Formulate and implement a video content plan for Instagram and TikTok channels.
Conduct research on industry trends, competitors, and target demographics. Supervise social media profiles, address inquiries and comments, and interact with followers.
DigitalentsMarketing Assistant
Apr. 2019 - Mar. 2020São Paulo e Região, BrasilDevelopment and scripting of e-learning courses
Develop and oversee schedules and plans for social media content.
Enhance lead acquisition via social media platforms.
Define key performance indicators (KPIs) for evaluating social media performance.
Track and evaluate social media data.
Manage social media profiles, address queries and feedback, and interact with audience.
Support the development of email marketing initiatives, comprising the drafting and designing of newsletters and promotional materials.
Record TVEstagiário de produção de conteúdo e redes sociais
Dec. 2016 - Aug. 2018São Paulo e Região, BrasilCreation and dissemination of content for Record TV's social networks and programs, management and curation of social networks, selection of TV content for dissemination on Record TV's official website and programs and social media in general
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