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Work Background
Charms Book SeriesAuthor - Young Adult Fiction - Adventure & Career Exploration in STEM Fields
Feb. 2024Birmingham, Alabama, United StatesAs the author of the CHARMS Book Series, Loxley creates engaging, adventure-packed stories that inspire and empower teenagers to explore their creativity, build life skills, and discover their passions. Through relatable characters, like Attie—a 15-year-old inventor navigating the challenges of Rocket City—she aims to spark curiosity and provide practical tools for young readers to dream big and take action. Each book in the series is designed not only to entertain but also to educate. From fostering an interest in STREAM (Science, Technology, Research, Engineering, Arts, and Mathematics) to encouraging personal growth, the CHARMS Book Series blends imagination with real-world application. In addition to storytelling, she also engages with readers and educators through speaking events, workshops, and interactive challenges, such as the CHARMS Photo Hunt. Her goal is to inspire the next generation of inventors, creators, and leaders to embrace their unique talents and navigate life with confidence and resilience.
AthenianNonProfit Founder - Career Exploration & Skills Building in STEM Fields for Students
Apr. 2019United StatesDream big, explore more, and embrace the adventure! From books to photo hunts to out-of-this-world missions, Athenian brings fun and learning together. 🚀 Athenian is an award-winning virtual STREAM edu-tainment company for teenagers across the USA, enhancing classroom learning with real-life experiences rooted in transportation. By making Science, Technology, Research, Engineering, Art, and Math engaging and relatable, we’re moving the world with exciting, hands-on activities! We’re a national community where middle and high school girls develop leadership mindsets, explore careers, and build essential skills. Through “getting their hands dirty,” the students we work with dive into professional tracks like invention, design, engineering, fabrication, and business—all while preparing for a bright future. Join the Athenian story at BeAthenian.org and follow us on social media @BeAthenian. 📢 Spread the word! Let every family with a daughter know about this transformative program. Together, we’re shaping tomorrow’s leaders!
Fractional MarketingFractional Marketing Specialist
Jun. 2017United States, AtlantaAs a fractional Marketing Officer/VP/Director, I lead mission-driven marketing strategies for startups, nonprofits, and high-growth companies. I align creative storytelling with measurable outcomes, strengthen brand identity, and drive audience engagement. I serve as a strategic growth partner—filling leadership gaps, guiding high-performing teams, and launching initiatives that elevate brands and boost revenue.
Key Responsibilities & Achievements:
Lead Strategic Marketing: Define and execute multi-channel marketing strategies aligned with business goals to increase visibility, generate leads, and drive sustainable growth.
Shape Brand Positioning: Develop clear brand narratives and messaging that unify digital, print, and experiential efforts across platforms.
Execute Go-to-Market Plans: Launch new products and services with strategic pre-launch campaigns, content development, and integrated outreach.
Build Partnerships: Cultivate and strengthen relationships with sponsors, civic leaders, media partners, and community stakeholders to extend brand reach.
Serve as Spokesperson: Represent the brand in media interviews, keynotes, and public engagements to strengthen visibility and credibility.
Mentor and Manage Teams: Recruit, lead, and mentor marketing teams, encouraging a creative, collaborative, and high-performance environment.
Oversee Digital Ecosystems: Manage websites, social media, SEO/SEM, and email marketing to enhance audience growth and retention.
MedtoMarket, Inc.Senior Vice President
Dec. 2015 - Feb. 2017Austin, TX
30 Days of AdventureExperiential Marketing Manager
Jul. 2011 - Jan. 2015Hong Kong, Indonesia, Nepal, Spain, France, USA
Strategic Vision PR GroupSenior PR Manager & Publicist
Jun. 2008 - Dec. 2015Atlanta, GA & Remote
Relationary Creative Director
Jul. 2005 - Sep. 2009Greater Atlanta Area
Mayer FabricsMarket Manager
Oct. 1999 - Jul. 2005Georgia, Alabama, Mississippi, Tennesse & Florida
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