Brad Kaufman - Consultant / analyst, Self Employed Consultant

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Work Background

All Hands On MarketingSearch Engine Optimization Specialist

May. 2017United StatesProviding exceptional SEO services to businesses across various industries. Optimizing for online visibility, increasing organic traffic, and driving measurable growth for our clients, delivering higher rankings on search engine results pages (SERPs). Strategizing and implementing full-funnel campaigns utilizing Comprehensive SEO Audits, Keyword Research & Strategy, On-Page Optimization, Off-Page Optimization, Technical SEO, Local SEO, and Content Optimization. Implementing Universal Analytic migration to Google Analytics 4 and providing comprehensive website data analysis.

(un)Common LogicSenior SEO Analyst

Oct. 2021 - May. 2023Austin, Texas Metropolitan AreaWhile in this role at (un)Common Logic, I improved keyword rankings for clients in the cybersecurity SAAS, healthcare SAAS, non-profit, and energy provider industries. Three of the four businesses above migrated their site, either to a new CMS or through a new brand look. Throughout this process, I minimized ranking volatility and provided guidance on SEO best practices for website migrations. As the Universal Analytics deprecation deadline approached, I helped migrate businesses from the old Universal Analytics to the new Google Analytics 4.

RapidDeployDigital Marketing Associate

Jun. 2020 - Aug. 2021Austin, Texas Metropolitan Area

MethodsDigital Marketing Strategist

Oct. 2019 - Jun. 2020Austin, Texas Area

University of California, DavisGraduate Student Researcher

Sep. 2009 - Mar. 2017Davis, CaliforniaI worked with two main sources of large genomic datasets, tomato RNA sequencing data and Arabidopsis thaliana X Arabidopsis arenosa hybrid RNA sequencing data in order to find potential causes of hybrid incompatibility. While analyzing this data, I learned Python, R, and various data visualization tools. I increased critical reading skills and understanding of technical data through weekly journal clubs. I also increased my presentation skills through presenting at lab meetings, graduate group seminars, and plant biology retreats.

UC DavisGraduate Teaching Assistant

Sep. 2011 - Jul. 2016Davis, CaliforniaI helped develop a new flipped classroom curriculum that improved classroom participation through a pilot study. I developed custom teaching methods based on each individual student's learning style.

Biotechnic Products, Ltd.Research Assistant

Jan. 2009 - May. 2009Worcester, MassachusettsI was fortunate to be the first employee of a small startup biotechnology company. I was able to see how everything worked behind the scenes.

Worcester Polytechnic InstituteUndergraduate Research Assistant

Sep. 2005 - Dec. 2008Worcester, MassachusettsWhile an undergraduate student at Worcester Polytechnic Institute, I was an undergraduate research assistant for the duration of my studies. I learned many new lab protocols and how to carry them out on my own. I was trained in critical thinking of lab results. I presented results and became accustomed to presenting and communicating my own data.