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Work Background
City YearVP Development Operations
Feb. 2025United States, ParsippanyRecruited to this non-profit to build out the operations team across gift processing, fundraising at HQ and 29 sites and enterprise-wide analytics for leadership.
InterosSenior Director of Revenue Operations
Jan. 2023 - Jan. 2025United States, ParsippanyBrought into this organization to build out a revenue operations team across marketing, sales and customer success..
ORACLESenior Director of Revenue Operations
Jan. 2020 - Aug. 2022United States, ParsippanyRecruited to this global market leading software company to support restructuring of marketing/go-to-market function. Led direct team of six. Provided direction, analysis and recommendations around optimizing revenue growth. Deployed and leveraged Martech, BI and IT teams, along with KPIs and other tools. Collaborated with leadership and functional areas globally in prioritizing goals and initiatives. Oversaw marketing spend. Defined SLAs. Addressed data clean-up, system sync issues, and large system projects. Impact highlights… ☛ Established global ROI methodology, improving impact of eight figure marketing spend.
☛ Developed executive dashboard across revenue cycle giving visibility to billion in revenue.
☛ Built monthly pipeline reporting across revenue cycle helping optimize go-to-market strategy.
InforDirector Global Marketing | Sales Operations and Analytics
Jan. 2018 - Aug. 2020United States, ParsippanyPromoted to build analytics and operations team for this global SaaS company. Built processes, documentation, and enablement to enable visibility into marketing spend and ROI across lines of business. Led direct team of subject matter experts overseeing operations, analytics, research. Collaborated with IT to prioritize and address process requirements. Monitored digital marketing. Championed sales enablement through Salesforce. Provided forecast, pipeline and KPI reporting. Supported decision making around web performance and resource allocation. Impact highlights… ☛ Improved global ROI reporting for marketing spend.
☛ Established new system integrations, built new BI / Salesforce dashboards.
☛ Created monthly KPI reports for each line of business.
InforSenior Manager | Operations and Analytics
Jan. 2012 - Jan. 2018United States, ParsippanyBrought in to lead newly formed organization in rolling out Salesforce initially for sales team, and subsequently across entire revenue chain. Role expanded to standardize and lead go-to-market strategy for entire revenue chain. Managed team responsible for operations, analytics, and research. Innovated methods to optimize ROI. Prioritized requests with IT and built out monthly reporting packages for global lines of business. Created and oversaw monthly KPI reporting for each line of business. Prepared quarterly business review presentations and contributed to Board deck for CEO. Impact highlights… ☛ Conceived and implemented unique model tying marketing compensation to pipeline performance.
☛ Led enablement of newly implemented Infor CRM (formerly Saleslogix) to sales and marketing.
SageVarious Sales, Marketing, Ops Roles
Jun. 2002 - Oct. 2012United States, IrvineStarted in Customer Success, led the team within a year; Ran Lead Development and Inside Sales, Built MaMarketing Ops; Throughout my tenure was the operations and enablement lead
Ceimis EnterprisesManager | Sales & Marketing | Inside Sales
Jan. 1999 - Jan. 2002United States
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