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Network Power<100 people
Roles
✨75%
Business Owner
🔥50%
Startup Founder
💸50%
Marketing
Geos
🇬🇧25%
United Kingdom
🇱🇧25%
Lebanon
🇺🇸25%
United States
Work Background
De'Longhi GroupSocial Media Marketing Manager
Oct. 2023 - Jul. 2024Upper Saddle River, New Jersey, United States
The Martin AgencyAssociate Director, Social Strategy
Sep. 2022 - Sep. 2023New York, New York, United StatesSocial strategy team lead of 2 for creative media agency’s Culture Impact Lab: Social Strategy
- Building/writing social playbooks, monthly content calendars/briefs, + integrated media-marketing campaigns w/social activation, influencer/partnership & media extensions CLIENTS: DoorDash, CarMax, Hanes, Santander, USCellular, Google For Creators
The Knot WorldwideSr. Manager, Social Media
Nov. 2021 - Sep. 2022New York, New York, United States- Social team lead of 4 on @TheKnot + @WeddingWire: guided metrics-first mindset towards organic/paid social strategies for IG, TikTok, FB, Pin + Paid, creating engaging evergreen content to integrated marketing campaign execution, content innovations + intense social monitoring w/ Dash Hudson, Tailwind, Google Analytics + Parse.ly, for TK magazine SEO strategy
- Led/oversaw channel owners to push content that drives traffic to site/edit, concerning brand HVAs + ownable whitespace opps against competitors w/DE&I-first approach within TK mag, paper, registry + affiliate/vendor offerings - Built monthly audits w/team for B2C Marketing teams, benchmarking top performing content to identify content variation needs/successes via social trends, competitor engagement SWOT, + seasonal learnings, dispersed internally/globally
- Key liaison for Social w/Influencer, PR/partnership, Edit, Creative, B2B, + global B2C/social teams on content creation, influencer/media integration strategies + partner/event programs/campaigns - Drove Jira content creation process w/ Creative team for all channels, ensuring social-specific assets/video align w/B2C campaign missions + channel-specific needs for cohesive promotion **Campaigns worked on**
- The Knot mag launches (Sydney McLaughlin, Ross Matthews, NikkieTutorials)
- Spotify partner extensions
- ‘22 Registry Awards
- JoJo & Jordan invitations/registry
- Vera Wang invitations
- Influencer crew trips: Antigua
Nestlé WatersSr. Social Media Community Strategist
Mar. 2020 - Dec. 2021Stamford, Connecticut, United StatesSocial/PR team lead for $7.8B CPG company's organic social on "The Lab" across 15 regional + global water brands (S.Pellegrino, Acqua Panna, Perrier, Poland Spring, Deer Park, Ozarka, Zephryhills, Arrowhead, PureLife) on Instagram, Facebook, TikTok, Twitter, Twitch & YouTube Built organic content strategy from genesis to deployment, creative execution, community engagement, + copy/messaging:
1. Created strategies + built content calendars w/focus on innovations/campaign content pillars
2. Identified brand amplification opps for influencer/partnership to help establish brands as front-runners in region/demo in Food&Bev communities 3. Identified content variation needs to further brand mission, transforming followers into brand advocates
4. Posted all content on brand's channels, actively engaging w/followers/other brands whilst monitoring content engagement via social listening/community management best practices 5. Pulls quarterly audits to keep abreast of evolving trends identifying own-able whitespaces 6. Executed art direction/planning for photoshoots, ensuring shot-list aligned w/social content needs based on our KPIs + other B2C marketing activation needs • Wrote copy for all social + other integrated marketing activations, both digital + print
• Key cross-functional contact/partner for social media activations: o Internal: Craft/post/promote campaign initiatives/content, assuring follow-through + execution are aligned with Brand Team's expectations/needs o External: Partner w/Media + Influencer agencies (Mars, Ogilvy, Social Native, Infatuation) on influencer campaign content, digital/paid media integration + partnership programs; writes style briefs/guides for influencer activations, ensuring deadlines are met + content follows brand codes
FCBCURE, an FCB Health CompanyCopywriter
Mar. 2019 - Aug. 2019Parsippany • Market research/statistics driven writing, editing + concepting in hemophilia/HIV spaces for Novo Nordisk + MERCK • Led/crafted agency + client social media strategies, launching first ever content strategy while remaining daily writer/creator for Novo campaign roll-outs, new business pitches, building a DTC app + crafting all booth materials for annual hemophilia convention, NHF 2019
McCann Health New JerseyAssociate Copywriter
Mar. 2018 - Mar. 2019Mountain Lakes, NJ• Channeled writing skills into pharma marketing, writing print/digital pieces for global HIV client, ViiV Healthcare, both U.S. + global brands
• Harnessed intricacies of manuscript writing/routing proofs, concepting + brand planning via fast-paced ideation + tight-knit collaboration, helping manage 58% of ViiV’s total business • Led ‘Social Media Squad’, built/trained SM strategic imperatives to showcase comp. culture/talent • Co-lead several pro-bono projects, HIV/global causes; built volunteer/donation app + promo commercials for LIA Young Creatives Competition to raise awareness for non-profit, Gorilla Doctors
Green Leaf Media, LLCFounder, Social Media Strategist + Digital Anthropologist
Dec. 2016Stamford, CT •Woman-powered, writing/content marketing biz, producing creative web/social content via intensive research, specific customer growth strategies + tactical digital road mapping, leveraging platform/channel analytics for statistical audits + nimble whitespace optimization • Builds retail/CPG, wellness + hospitality companies digi-footprints' from website reform, to brand awareness, social channel best practices, copywriting, + overall creative persona
• Acquired [client] 365+ org. followers, 8,857+ impressions on IG + boosted 1,025 FB following to 8,161 in <5 months, by maintaining consistent messaging/brand persona, event/product promos + specific SEO keywords converting followers into brand loyalists
Cole HaanBrand Marketing Coordinator
Feb. 2016 - Jul. 2016Greater New York City Area• Co-managed brand social presence + consumer marketing initiatives, messaging, analyzing app/vlog trends + led various marketing research-analysis projects, specifically Influencer Marketing • Key liaison in execution of two product launches (GrandPro) to Intl., Retail, Wholesale + Outlet Marketing Divisions, delivered social/web content, PR outreach/coverage + email blasts
• Built decks utilizing SAP data creation, managed Retail/Outlet mall promos via signage/brief creation, store opening event coverage + assembly of product copy using PLM tools
CoachProduct Development Intern- Men's Footwear
Jun. 2015 - Aug. 2015Manhattan, New York City• Tactical brainstorming, product assortment + logistics hub on a lean team of four
• Executed/shared running inventory w/ EcVision software, partnered close with merch, marketing + PD teams to implement seasonal style turnaround strategy • Crafted S.W.O.T/price gap analyses for Men’s bags/footwear styles presented to COO/exec team
• Actively contributed in cross-functional meetings/main contact for Men’s PD Intl. Division, creating comprehensive decks to showcase style changes, alterations made with Disney partnership in mind
BenchworksMarketing Intern
Aug. 2014 - Jan. 2015Chestertown, MD
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