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Work Background
Gotham CigarsBusiness Operations Manager
Jul. 2024 - Mar. 2025Miami, Florida, United StatesAnalyzed the effectiveness of operations and identified needs based on company goals.
Continuously guided improvements to the warehouse and customer service departments which included software updates to maximize performance and writing company policies.
A1 Supplement StoreEcommerce Manager
Jul. 2020 - Mar. 2025Miami, Florida, United StatesAnalyzed the effectiveness of existing E-Commerce operations and identified needs based on company goals.
Monitored web analytics to identify areas for improvement and concerns across the site and traffic sources.
Provided insights and recommendations on online orders, fulfilments, and returns on a monthly basis.
Offered Conversion Rate Optimization (CRO) recommendations and continuously improved UI/UX to increase conversion rate.
Managed website maintenance, content creation, and landing pages
Managed day-to-day E-commerce operations, including website maintenance, product management, and sales monitoring.
Implemented and managed search engine optimization strategies, resulting in increased online audience and revenue across multiple channels.
Led process improvement initiatives to enhance service and reduce costs.
Gotham CigarsEcommerce Manager
Jan. 2019 - Mar. 2025Miami, Florida, United StatesCore activities include managing all aspects of E-commerce operations. Advanced knowledge in Bigcommerce and Shopify. Management of website improvements, product/catalog management and
content, promotions, subscriptions, omnichannel marketing, and analytics with significant achievements in growth Implement search engine optimization strategies (SEO & SEM) to grow online traffic and revenue Leads process management initiatives to enhance service levels and reduce
costs Boosting E-commerce growth while enhancing the customer journey. Methods include tracking and improving metrics such as conversion rate, AOV, and repeat purchase rates. Interpret key sales and marketing data analytics for product performance, identifiyng opportunities, and competitive intelligence. Applies digital marketing insights to weekly sales analytics and forecasting Monthly and Quarterly KPI reviews Analyzes the effectiveness of operations and identifies needs and updates policies based on department-wide improvement needs Monitors web analytics to identify areas for improvement and concerns acrossnthe multiple sites and traffic sources Manages E-commerce and marketing team members in the graphic design department as well as VA's, providing KPI analysis and goal tracking for digital marketing campaigns Creates and tracks the performance of all marketing campaigns and automations to optimizes marketing spend
NGG CapitalE Commerce Manager
Jul. 2016
Gotham CigarsCustomer Service Manager
Jan. 2016Miami, Florida, United StatesManaged and hired a domestic and international team of customer service representatives, set customer service role policies, trained and onboarded reps, and oversaw day-to-day operations.
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