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HPSVP/Vice President and Global Head of Product & Engineering- Consumer Digital Services
May. 2023 - Jan. 2024United StatesGlobal head of newly formed pan-HP business unit leading product development, product management, strategy, and business development for current and future digital services that simplify and create value for HP’s consumer. This is inclusive of the build/buy/partner strategy for 3rd party services and capabilities in the consumer services space.
HPVice President of Product- Consumer Subscriptions and Services
May. 2022 - May. 2023Houston, Texas, United StatesGlobal head of the newly formed Personal Systems Consumer Subscription and Services team. This team will focus on product management, experiences, engagement, and operations for subscriptions as well as core (break/fix, human in the loop) and developing digital services.
HPHead of Product- Consumer Services & Solutions
May. 2021 - May. 2022Executive leadership position responsible for the end-to-end vision and strategy development of the Consumer Services business. Team responsibilities include the end-to-end strategy for consumer services innovation and new service introduction (NSI) inclusive of identification of consumer pain points, service design, target audience identification, product/service definition, roadmap development, launch management, full funnel marketing, route-to market strategy, and go-to-market planning. Additional responsibilities include:
- Spearheading services product development while partnering across HW Product Management, Services Category, Commercial Go-To-Market, and Services Operations to deliver on the Consumer Service strategic initiatives. - Owning the Services offer lifecycle from concept through production release and end-of-life, working cross-functionally with Consumer Personal Systems product management, Customer Support, and Supply Chain.
- Enabling the go-to-market execution including creation of customer-facing marketing communication, training material, facilitation of product demos, and general evangelization of solutions to both internal and external stakeholders.
- Identify & evaluate business opportunities with industry partners to augment and evolve services roadmap
MicrosoftGlobal Head of Product Marketing (Sr. Director)-Surface Consumer
Jul. 2019 - May. 2021Redmond, Washington- Lead global business strategy development and planning for the multi-billion dollar first party devices and accessories consumer business across 46 regional markets worldwide. - Manage all facets strategy development and planning for the consumer business. This includes integrating consumer strategy and business plans into engineering end-to-end product development cycles for all first party pc, phone, and tablet devices in addition to dozens of accessories resulting in +4pts of premium PC market share growth.
- Led team restructuring to develop workloads focused on building five centers of excellence in strategy and marketing focused on Lifecycle Planning and Channel Readiness, Digital Demand Generation & Always-on Marketing, Partner Programs & Consumer Incentives, Growth Strategies & Incubation, as well as Insights and Optimization. - Developed and executed strategic initiatives focused on growth and expansion into new business areas. These white-space initiatives leveraged a surgical pilot, test, and learn methodology to generate growth in the consumer business. A key example of this was leading the strategy for Microsoft’s reentry into the mobile phone space with Surface Duo across Consumer and Commercial rebuilding the company’s relationships with key mobile operators around the world.
- Develop and execute leading talent management and succession plan strategies to retain and attract top tier talent for this high profile and visibility team to ensure the realization of high impact results, business continuity, and diversity across the team. - Recognized by the Puget Sound Business Journal as a 40 under 40 award recipient and received Microsoft Top Rewards for the business growth and impact.
MicrosoftDirector of Product Marketing
Apr. 2018 - Jul. 2019Redmond, Washington- Led the development of the business goals, long range plans, and investment strategy for the multi-billion-dollar first party devices and accessories business within the consumer space resulting in consecutive years of 12%+ YoY growth.
- Drove cross organizational consumer performance narrative with the third-party retail teams, Microsoft Stores, and marketing operations teams for monthly, quarterly, and annual business rhythms.
- Leveraged channel insights to be more data driven in planning product launches, sustain motions, demand generation, promotional strategies and lifecycle management.
- Led optimization of the business to investigate performance opportunities, drive clarity and understanding around the root cause, and drive scalable solutions to improve performance across the product portfolio. This optimization approach paired with improved product portfolio and prioritization of strategic investments in key initiatives resulted in consecutive years of double-digit growth for the first party hardware (Surface) and accessories business.
- Recognized as a Microsoft Top Rewards recipient for the business growth and impact.
MicrosoftGroup Product Marketing Manager
Jan. 2018 - Apr. 2018Redmond, WA- Developed business case leveraging market data and insights to assess root cause of SKU level performance issue resulting in the identification of opportunities to modify specs and device configurations. Optimization of these things resulted the realization of 15% YoY growth from a sustained product lines.
- Managed investments via a data driven investment model to allocate and optimize ROI opportunity for nearly $1B in combined CAPEX, OPEX, and other funding types.
- Led the strategy, growth, and performance of alternative business models. A key example of this is the reinvigoration of the authorized reseller business in China to focus on growth and expansion by shifting focus from investing in PC Malls to Luxury retail outlets aligned to how consumer buying patterns evolved in the region resulting in double digit YoY growth for this segment.
- Managed rhythm of the business including weekly, monthly, quarterly, midyear, and annual review and planning cycles to improve planning outcomes and business results by leveraging insights, key performance indicators, investment utilization, ROI, market data, and relationships with field partners to gain qualitative and quantitative insights. - Built aggressive yet achievable targets for field teams to realize double digit growth using PC market data, local market insights, historical sales performance, and forward-looking channel plans. Evolved targets and other insights into scorecards with the right metrics to monitor and measure success.
MicrosoftSenior Product Marketing Manager- Consumer Surface
Jan. 2017 - Dec. 2018Redmond, WashingtonOptimize investments in key markets, channels and store footprint for the Consumer Business:
- Provide business insights through the analysis of sales and execution data to identify opportunities for performance improvements
- Manage the strategy, growth, and performance of the AR business to ensure alignment, gain insights, understand performance, and identify expansion opportunities
Manage business reviews including weekly sales meeting, MBU, QBU, MYR and APB:
- Glean business insights on KPI performance and key investments by managing sales performance, field connections, market data, and other insights resources - Develop and own the Surface Category business story all up for business reviews
- Manage the Surface annual planning process with Operations to ensure that sound planning metrics and KPIs are request from and realized by the field
Set and manage budget, scorecard targets, and other KPI to reach targets:
- Analyze DMI market, sales performance and channel data to set aggressive but achievable bi-annual budgets and scorecard targets
Run sales performance calls (SPC) and other key business performance rhythms with the field: - Manage the day-to-day field business through SPCs to understand field execution issues and successes
- Establish and leverage subsidiary-level forums to better understand local business performance
MicrosoftSenior Category Manager- Surface
Sep. 2016 - Jan. 2017Redmond, Wa- Leveraged the Plan Execute Manage and Monitor (PEMM) model to successfully land the business strategy. Managed and monitored the business with data and insights to develop a deep understanding of business performance and opportunities to optimize across all of these resulting in launching a new category of devices to drive development, socialize with executive leaders, and execution of performance improvement plans in partnership with the local market teams.
- Managed the development of business targets and performance goals across five regions, update forecasts, review share, attach rates, and find new and innovative ways to track and analyze share of shelf, share of assortment, etc.
- Created, owned and managed demand planning, through deep field engagement and insights to help triangulate the market sentiment for product demand as well as manage build and allocation decisions across subs and geos when inventory constraints existed.
- Led reporting and insights across partner teams including finance, operations, and analytics to bring together collective reporting and insights.
MicrosoftSenior Category Operations Manager- Wearables
Jul. 2015 - Sep. 2016Redmond, WAy• Drives management and monitoring of business data and KPIs to deliver deep field insights to the CCG LT and other field and marketing leaders. Manage targets across regions, update forecasts, review share, attach rates, and find new and innovative ways to track and analyze share of shelf, share of assortment, etc.
• Creates, owns and manages the CCG accountability to demand planning, through deep field engagement and insights to help triangulate the market sentiment for product demand.
• Manage build and allocation decisions across subs and geos
• Leverage insight data from resources internally and externally to drive deep category insights for the field
• POC for finance, operations, and analytics to bring together collective reporting and insights
MicrosoftSenior Manager- Advertising and Online Finance
Jun. 2012 - Jul. 2015Redmond, WAManaged financial planning and analysis rhythms for over $600M revenue US Display Advertising business. Key responsibilities include planning, budgeting, forecasting, and financial close in addition to supporting business partner analysis for key growth products including Xbox, Skype, Outlook.com, Mobile, Video, 3rd party Advertising (3P) and Scale Display.
Managed full COGS/P&L costs for Traffic Acquisition Costs (TAC) and Revenue Adjustments for growth and 3P products.
Partnered with cross functional team to manage Microsoft’s divestiture from the MSNBC Digital relationship resulting in CFO-level recognition for the successful financial execution of the divestiture. Mechanics of the divestiture included development of financial restatements for both current period and prior division financials and continuous ad hoc analysis to assess growth both including and excluding MSNBC revenue.
Planned and developed financial modeling and ad hoc analysis to appropriately plan for the deprecation of key display advertising products and platforms including Hotmail, MSN Messenger, and AdMarket.
TargetSupply Chain Finance Manager
Jun. 2010 - Sep. 2011Greater Minneapolis-St. Paul AreaManaged cross functional strategic and financial valuation process to assess new distribution business opportunities resulting in the expansion of automation initiatives within the distribution network yielding $500M+ in financial value.
Developed and executed annual strategic capital planning process establishing evaluation criteria and methodology including financial and strategic value, organizational competencies, and available alternatives to allocate ~$250M+ to supply chain initiatives.
TargetSenior Financial Analyst
Jan. 2008 - Jun. 2010Greater Minneapolis-St. Paul AreaExecuted the financial valuation for key capital investments. Partnered with key business units including merchandising, store operations, supply chain, and direct-to-customer fulfillment teams to minimize capital investments and cost structure while increasing profitability for $65B+ retailer.
The Home DepotAssociate, Internal Leadership Development Program
Jun. 2006 - Jan. 2008Managed bilingual, cross-functional team tasked with reengineering third party merchandising execution processes for products generating over $375M in revenue annually. Recommendations approved and implemented by the President of The Home Depot Mexico. Developed a strategy to manage $40B of real-estate assets. Engagement included the development and pilot of an improved capital allocation and asset management processes as well as making strategic recommendations to replace antiquated legacy systems used to manage facilities with a more robust state-of-the-act solution. Engaged to manage the finance due diligence process including Quality of Earnings and Quality of Assets analysis as well as the development of business cases for HD Supply acquisitions. Engagements facilitated the acquisitions of several businesses valued at over $500M. Managed a process reengineering initiative addressing issues with internal revenue recognition triggers linked to the completion of projects by a third party vendors resulting in an improved special order installation close-out processes for 550 vendors and 2000+ stores. Proficiency acknowledged by the VP of Finance and International Director resulting in being hand-selected to lead additional third party vendor process improvement projects internationally.
City of Detroit Executive OfficeStrategic Business Development & International Relations Manager
Mar. 2004 - Mar. 2006Developed and implemented a strategy to restructure and realign 42 municipal departments into less than 20 departments reducing SG&A costs to city residents by over 25% of the cities $3.6B budget. Led efforts to structure and implement the Balanced Scorecard approach to performance management to measure the effectiveness and efficiency of the restructuring. Developed the City's international relations strategy focused on creating mutually beneficial and collaborative relationships with municipalities around the world. Secured over $4M for city cultural institutions and the creation of sustainable business partnerships through the implementation of this strategy in FY05 alone while also gaining experience working in Asia and the Middle East.
City of Detroit Executive OfficeProject Manager
Jan. 2002 - Mar. 2004Greater Detroit Area- Managed crossed functional teams charged with the development and implementation of collaborative solutions to decrease youth violence within the city of Detroit. Responsible for implementing solutions to leverage over 300 existing after school programs to provide educational and recreational activities for youth during non-school hours resulting in reduced juvenile delinquency rates by 35% from FY02 to FY04. Initiative success recognized by national advocacy groups, State of Michigan, US Congress and the Robert Wood Johnson Foundation securing over $10M in non-tax payer dollars support.
State of Michigan House of RepresentativesPolicy Analyst
Jan. 2000 - Dec. 2001Developed public policy strategic initiatives for the Minority Leader of the Michigan House of Representatives and the Caucus responsible for managing over $37B in state appropriations. Structured and consulted on over 1,500 legislative bills that where introduced to improve the Quality of Life for 10 million residents throughout the State of Michigan.
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