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Work Background
Novalac Nutrition & HealthRegional Marketing Manager MENA Region
Dec. 2020
SanofiMCE Lead, Sanofi Levant
Jul. 2019 - Dec. 2020LebanonResponsibilities: • Provide input into digital marketing plan for priority products/portfolios. • Drive adaptation and implementation of multichannel tactics across the cluster. • Lead organization and implementation of webinars. • Lead email campaigns through email marketing systems. • Maintain and develop portals, websites, apps together with local MCC specialists. • Optimize customer experience and ensure HCPs’ engagement boost. • Implement Customer feedback incorporation into digital platforms. • Collaborate with marketing and medical colleagues and participate in digital content creation based on customer insights and journeys. • Train, support and up skill colleagues on usage of digital platforms and tools. Achievements: • Created, designed and implemented “SAWA”, Sanofi Webinars Program, the first CME accredited online educational program in Lebanon tailored for Lebanese General Practitioners in partnership with the Lebanese Society of General Practitioners. • Awarded the “Sanofi Innovation Award 2019” for creating and pioneering new go to market model. • Lead the MCE acceleration and digital transformation during the COVID-19 crisis in Levant area.
SanofiProduct Manager
Mar. 2017 - Jun. 2019LebanonResponsibilities: • Manage all the antibiotics’ business and secure the financial results of the market. • Develop strategies and tactics to maximize market penetration and profitability. • Penetrate new segments and grow the existing businesses. • Train and educate both sales teams and customers (physicians, pharmacists) on our products and therapies. • Create marketing material: fully digitalized visual aids, gimmicks, booths, dosing cards... Achievements: • Pioneered Sanofi Levant’s leap into the digital era through the creation, design and implementation of the first online educational program thus a new go-to-market and innovative way of engaging with HCPs and KOLs. • Partnered with the Lebanese Society of Infectious Diseases and Clinical Microbiology (LSIDCM) to launch the first of its kind SWAB (Sanofi Webinars on AntiBiotics) program which is a ground-breaking virtual solution that targets residents across all medical fields in partnership with all seven Lebanese Schools of Medicine. • Enhanced customer engagement and differentiation by launching the first multi-channel engagement (MCE) initiative in the region: HighP- a ground-breaking video communication platform that allows the sending of personal video messages with rich-media content to targeted customers. • Partnered with the MOPH, LSIDCM and LPS (Lebanese Pulmonology Society) to launch the first health educational video campaign targeting patients and aiming at raising awareness on antimicrobial resistance and antibiotics good use. • Partnered with the MOPH to conduct national public awareness campaigns on antimicrobial resistance in collaboration with the LSIDCM during the World Antibiotics Awareness Week (WAAW).
SanofiField Manager, Consumer Health Care Franchise
Aug. 2011 - Mar. 2017Beirut – LebanonResponsibilities:
• Provide overall management of the Lebanese market and assets: lead and coach my teams; develop and manage budgets and forecasts; elaborate action plans; ensure efficient and effective use of marketing budgets, expenses and tools; assume responsibility for achieving results.
• Develop, adapt and implement strategies to achieve short and long term business targets and objectives.
• Develop ethical, long-term customer relationships and represent Sanofi’s management to customers. Achievements:
• Successfully rebuilt the team with competent team members.
• Forged partnerships with key societies and KOL’s.
• Consistently overachieved my products’ targets.
SanofiField Manager, CNS Line
Sep. 2010 - Jul. 2011LebanonResponsibilities:
•Manage the Lebanese market: lead and coach my team; elaborate action plans; participate in budget and forecast development; ensure effective use of marketing tools; resolve product issues with customers; assume responsibility for achieving results.
•Adapt and implement strategies to achieve short and long term business targets and objectives.
•Foster long-term, ethical customer relationships and represent Sanofi’s management to customers. Achievements:
•Established new partnerships with leading KOL’s.
•Awarded the “Three-Years Consecutive Achiever” honor
SanofiSenior Medical Representative, Cardiovascular Line
Dec. 2004 - Aug. 2010Beirut, Lebanon•Bestowed the highest Medical Representative honor: “The 2006-2007 International Sales Champion”.
•Received five awards for the “Highest Delta Growth” and the “Highest Monthly Sales”.
Organon PharmaceuticalsMedical Representative
Jun. 2003 - Nov. 2004
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