Kristy Wieber

Chief Growth Officer @Krysalis Lifestyle Inc.

Email Marketing Manager🔥 Startup Founder💸 MarketingMarketing DirectorBusiness OwnerCRM manager💼 C-level ExecutiveUX/UI Designer🐦 DesignBrand Designer🧨 ConsultingAdvisorFounder✨ Business OwnerPresentation DesignerContent ManagerSEO Manager

Recognized entrepreneur with over 10 years of experience as co-founder and president of an award-winning start-up. Built the first fashion rental service in Canada, from a basement with one intern, into an omni-channel retail disrupter through lean practices, an exceptional customer experience and engaging company culture. Strong roots in retail with a skill-stacking path through sales, marketing, and education. Creative problem solver, process improver, team builder, engaging speaker, multiple-hat wearer, export pivoter, and full-belly laugher. Currently consulting and advising to both start-ups and established retailers with a goal of improving the customer experience, elevating brands and e-commerce, streamlining operations, cultivating positive workplace culture, and fostering thoughtful leadership.

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Work Background

Krysalis Lifestyle Inc.Chief Growth Officer

Feb. 2023Toronto, Ontario, Canada · RemoteManaging the overall growth strategy for Krysalis Lifestyle Inc. with a focus on customer acquisition and retention through email marketing, data segmentation, intriguing creative, and an exceptional e-commerce user experience. Ensuring a powerful and frictionless customer journey, experience, and service through a data-driven and digital-first approach. Create rhythm and organize processes in an agile way. Facilitate internal and external growth through the best tools, conditions, and knowledge to implement change and growth effectively.

Toronto Fashion IncubatorMember Board Of Directors

Jun. 2022Toronto, Ontario, Canada

Toronto Metropolitan University - The Fashion ZoneAdvisory Council Member

Jun. 2022

The Black Box InstDirector, Retail

Oct. 2020 - Sep. 2023Ontario, Canada · Remote

Trio FurnitureVP, Creative & E-Commerce

Aug. 2022 - May. 2023Portland, Oregon, United States · RemoteProvided analysis and go-forward strategy for the E-Commerce vision, branding, and marketing plan. Uncovered gaps in the market, opportunities to build the brand and grow revenue. Presented short and long-term strategy for best-in-class E-Commerce experience.

Thrift.soMember Of The Board Of Advisors

Mar. 2020 - Apr. 2021Toronto, Canada Area

Retail Council of CanadaeCommerce Advisory Council Member

Jun. 2016 - Dec. 2020Toronto, Canada Area

Rent frock Repeat IncMember of the Board

Feb. 2015 - Oct. 2020Toronto, Canada Area

Rent frock Repeat IncCo-Founder and President

Aug. 2010 - Oct. 2020For a decade, Rent frock Repeat was a collaborative consumption company that disrupted the Canadian retail landscape. Dedicated to providing designer dresses and accessories for rental at a fraction of the retail price, RfR gave women the freedom to have #LessStuffMoreLife. Rent frock Repeat serviced over 95,000 members across Canada and was the recipient of the Canada Post E-Commerce Innovation Awards for Best Multi-Channel Retailer (small) twice. RfR moved into a CaaS platform in 2019 and closed in July 2020. Built innovative E-Commerce company from the ground up, focusing on operations, policies and procedures, marketing and creative, technology and customer experience roadmaps, CRM strategy and execution, and employee engagement/training.

Big Clic Inc.VP of Marketing

Jul. 2007 - Mar. 2011Designed and carried out effective and creative training and marketing presentations. Responsible for operations, account management and marketing initiatives for multimillion dollar companies. This role connected me directly with accounts to find creative solutions for their marketing challenges as well as continuously improve client relations and internal efficiencies. Drove operations of company including budgets, hiring, scheduling, planning, and process improvement. Oversaw all SEO, PPC, and social networking to increase traffic and improve cost per lead; increased lead generation through PPC by 15%.

The Art InstituteManaging Associate Director of Admissions

Aug. 2003 - Jul. 2007Became a leader in internal process development and improvement. Trained, motivated, and coached a team of Admissions Representatives. Became a leader in internal process development and improvement. Conceptualized and executed an “Open Admissions Day” event that resulted in a 50% increase in same-day recruitment of students. Invited by the VP of Training to lead training sessions at a nationwide event at the Corporate Head Office in Pittsburgh and then by the VP of Admissions to lead sessions in Dallas.

Clinique CosmeticsManager

Apr. 1997 - Jan. 2005On-siteClinique | Prescriptives | Philosophy | Stila - USA/Canada Successfully led and motivated teams to achieve business objectives, demonstrated strong leadership and organizational skills. Transitioned to a freelance role, I specialized as an account specialist, providing tailored training to diverse accounts and implemented effective sales strategies.

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