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Work Background
Chief Growth Officer
Krysalis Lifestyle Inc.Chief Growth Officer
Feb. 2023Toronto, Ontario, Canada · RemoteManaging the overall growth strategy for Krysalis Lifestyle Inc. with a focus on customer acquisition and retention through email marketing, data segmentation, intriguing creative, and an exceptional e-commerce user experience. Ensuring a powerful and frictionless customer journey, experience, and service through a data-driven and digital-first approach. Create rhythm and organize processes in an agile way. Facilitate internal and external growth through the best tools, conditions, and knowledge to implement change and growth effectively.
VP, Creative & E-Commerce
Trio FurnitureVP, Creative & E-Commerce
Aug. 2022 - May. 2023Portland, Oregon, United States · RemoteProvided analysis and go-forward strategy for the E-Commerce vision, branding, and marketing plan. Uncovered gaps in the market, opportunities to build the brand and grow revenue. Presented short and long-term strategy for best-in-class E-Commerce experience.
Member Board Of Directors
Toronto Fashion IncubatorMember Board Of Directors
Jun. 2022Toronto, Ontario, Canada
Advisory Council Member
Toronto Metropolitan University - The Fashion ZoneAdvisory Council Member
Jun. 2022
Director, Retail
The Black Box InstDirector, Retail
Oct. 2020 - Sep. 2023Ontario, Canada · Remote
Member Of The Board Of Advisors
Thrift.soMember Of The Board Of Advisors
Mar. 2020 - Apr. 2021Toronto, Canada Area
eCommerce Advisory Council Member
Retail Council of CanadaeCommerce Advisory Council Member
Jun. 2016 - Dec. 2020Toronto, Canada Area
Member of the Board
Rent frock Repeat IncMember of the Board
Feb. 2015 - Oct. 2020Toronto, Canada Area
Co-Founder and President
Rent frock Repeat IncCo-Founder and President
Aug. 2010 - Oct. 2020For a decade, Rent frock Repeat was a collaborative consumption company that disrupted the Canadian retail landscape. Dedicated to providing designer dresses and accessories for rental at a fraction of the retail price, RfR gave women the freedom to have #LessStuffMoreLife. Rent frock Repeat serviced over 95,000 members across Canada and was the recipient of the Canada Post E-Commerce Innovation Awards for Best Multi-Channel Retailer (small) twice. RfR moved into a CaaS platform in 2019 and closed in July 2020. Built innovative E-Commerce company from the ground up, focusing on operations, policies and procedures, marketing and creative, technology and customer experience roadmaps, CRM strategy and execution, and employee engagement/training.
VP of Marketing
Big Clic Inc.VP of Marketing
Jul. 2007 - Mar. 2011Designed and carried out effective and creative training and marketing presentations. Responsible for operations, account management and marketing initiatives for multimillion dollar companies. This role connected me directly with accounts to find creative solutions for their marketing challenges as well as continuously improve client relations and internal efficiencies. Drove operations of company including budgets, hiring, scheduling, planning, and process improvement. Oversaw all SEO, PPC, and social networking to increase traffic and improve cost per lead; increased lead generation through PPC by 15%.
Managing Associate Director of Admissions
The Art InstituteManaging Associate Director of Admissions
Aug. 2003 - Jul. 2007Became a leader in internal process development and improvement. Trained, motivated, and coached a team of Admissions Representatives. Became a leader in internal process development and improvement. Conceptualized and executed an “Open Admissions Day” event that resulted in a 50% increase in same-day recruitment of students. Invited by the VP of Training to lead training sessions at a nationwide event at the Corporate Head Office in Pittsburgh and then by the VP of Admissions to lead sessions in Dallas.
Manager
Clinique CosmeticsManager
Apr. 1997 - Jan. 2005On-siteClinique | Prescriptives | Philosophy | Stila - USA/Canada Successfully led and motivated teams to achieve business objectives, demonstrated strong leadership and organizational skills. Transitioned to a freelance role, I specialized as an account specialist, providing tailored training to diverse accounts and implemented effective sales strategies.
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