Rent frock Repeat IncCo-Founder and President
Aug. 2010 - Oct. 2020For a decade, Rent frock Repeat was a collaborative consumption company that disrupted the Canadian retail landscape. Dedicated to providing designer dresses and accessories for rental at a fraction of the retail price, RfR gave women the freedom to have #LessStuffMoreLife. Rent frock Repeat serviced over 95,000 members across Canada and was the recipient of the Canada Post E-Commerce Innovation Awards for Best Multi-Channel Retailer (small) twice. RfR moved into a CaaS platform in 2019 and closed in July 2020. Built innovative E-Commerce company from the ground up, focusing on operations, policies and procedures, marketing and creative, technology and customer experience roadmaps, CRM strategy and execution, and employee engagement/training.