Nahdi Medical Co.Director - Data Analytics, Loyalty, Market Research
Jun. 2021Jeddah, Saudi ArabiaLead a large team of professionals, including five direct reports, to oversee all aspects of various divisions, including data analytics, loyalty / CRM, and marketing insights. Direct data-driven commercial and marketing initiatives to strengthen the core retail offerings. Act as a critical member of multiple committees and advisory boards, including executive commercial and marketing committee, digital transformation committee, data analytics investments committee, digital experience platform project steering committee, and data analytics platform modernization project steering committee. • Garnered incremental revenue of hundreds of millions USD annually through personalization, partnerships, CX, data-driven marketing, cross-functional data analytics initiatives. • Implemented over 800 personalized campaigns annually, pioneering a significant shift from non-personalized marketing strategies. • Spearheaded Nuhdeek, a leading regional loyalty program encompassing 80% of company sales and serving 8M active members. Elevated customer retention rate, raised loyalty program awareness, Revamped the full loyalty program with new features and an enhanced customer value proposition through the implementation of a well designed loyalty program strategy and roadmap. • Steered multimillion-dollar projects encompassing customer loyalty, digital transformation, data analytics, AI-based demand forecasting, price intelligence, inventory optimization, and store replenishment: • Launched the personalization initiative and campaigns • Completely transformed the loyalty program • Oversaw execution of data analytics platform modernization initiative, including the implementation and operationalization of several value-added AI use cases. • Successfully established Digital Experience Platform (DXP) • Led data migration to the cloud, specifically covering the AI platform.