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Work Background
SpatialedgeBusiness Development & Product Marketing Lead - US
Sep. 2024Stellenbosch, Western Cape, South AfricaDriving strategic growth in the U.S. market by identifying, cultivating, and managing partnerships with key stakeholders, aligning with the company's international expansion goals. Defining and executing product marketing strategies, including crafting compelling AI-focused product messaging, conducting market research to tailor offerings to the U.S. audience, and creating sales enablement materials to support the business development efforts. Bridging global and U.S. teams by translating market-specific needs into actionable strategies, ensuring alignment on AI product positioning, go-to-market execution, and client-centric innovation in the rapidly evolving AI landscape.
RaptorTechnology Innovation Lead
Mar. 2024 - Jan. 2025London Area, United KingdomLed the development of a technology platform to manage student brand ambassador programs for leading global consumer products brands. Conducted interviews with internal stakeholders to define business requirements and technical specifications. Oversaw the selection and management of an outsourced technology development firm, ensuring the platform aligned with business objectives. Delivered a solution that improved client visibility, enhanced ambassador engagement, and optimized campaign management.
AfelioCEO, co-founder
Jun. 2022 - Feb. 2024Los Angeles, California, United StatesHelping employees engage deeply and consistently in their personal wellness, by solving the unique adoption challenges for small and medium businesses.
Pontevedra StudiosPrincipal Consultant
Mar. 2022United States
IndigoEntrepreneur In Residence
Mar. 2022 - Jun. 2022Los Angeles, California, United StatesProduct ideation and development, leading to spin-out of independent HR/Wellness/Fin-tech company, Afelio.
Envestnet | YodleeDirector, Product Marketing
Jun. 2021 - Mar. 2022
Envestnet | YodleeProduct Evangelist, Conversational AI
Jan. 2019 - Jun. 2021Los Angeles, California, United States[ ACQUIRED Jan-2019, Abe.ai acquired by Envestnet Yodlee ] Acted as a subject matter expert for Conversational AI product, providing guidance and industry insights to the Marketing and Product teams. Also championed client needs internally by providing feedback to the Product and Engineering teams on current and upcoming products and features. I worked to understand the competition in order to effectively and convincingly differentiate our brand and offering. I discovered the pain points, requirements, buying agendas and evaluation criteria of our target markets in order to fine-tune messaging, and optimize go-to-market strategy and execution.
Abe.aiHead of Business Development
Aug. 2017 - Jan. 2019Los Angeles, California, United States[ ACQUIRED Jan-2019, by Envestnet Yodlee ] Led the sales, partnerships and strategy efforts in the initial stages of company growth, taking the company from one customer to many successful customers and partners. Worked closely with key strategic channel partners to train their sales teams and sell our products, as well as closed direct sale accounts that supported company growth. Closed partnership that eventually became our acquirer. Hired and transitioned responsibilities to new senior team members for sales, partnerships and strategy.
TechstarsBusiness Associate - Barclays Accelerator powered by Techstars
May. 2017 - Aug. 2017Cape Town Area, South AfricaThree-month fintech accelerator with a cohort of 10 startups. Advised CEOs of startups on business development, business planning, financial modeling, sales and fundraising.
WanderfuelAdvisor
Aug. 2016 - Oct. 2018Greater New York City AreaAdvisor:
Nov 2016 - Oct 2018
Provide regular advice and insight on business planning and financing, while actively promoting and making introductions on behalf of Wanderfuel to business and personal network. Business Development Consultant:
Aug 2016 - Nov 2016 Worked with founder of early stage wellness/health-food startup on all aspects of business planning. Completed deliverables including sales forecasting, projecting financials, sourcing investor and business customer leads through personal network, researching market opportunity and preparing investor presentation for use in fundraising.
Bank of America Merrill LynchDirector
Jul. 2013 - Mar. 2016Greater New York City AreaSenior member of Corporate Rates Origination team within Global Capital Markets group of Investment Banking Division. Advised CFOs and Treasurers at large cap corporate clients on interest rate risk management strategies related to raising debt capital and managing debt profiles. Structuring, marketing and executing interest rate swaps and cross-currency swaps related to those risk management strategies. Head of coverage for multiple sectors including Natural Resources, Utilities, Project Finance and Canada. Autonomy to run coverage of sectors as an independent unit making all strategy and business decisions. Managed a client list of 100+ focus companies, with 30 core relationships.
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