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Work Background
Elixir TechnologiesGlobal VP, Marketing
Jul. 2023Ojai, California, United States
Right Side UpFractional CMO & GoToMarket Consultant
Nov. 2022 - Jul. 2023
ChiefChief Member
Mar. 2022Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
ThankfulHead Of Marketing
Jan. 2020 - Dec. 2021- Increased Marketing Facilitated ARR by 102% in first full Quarter (no change in budget size) and 52% increase in company ARR from start date to date of departure. - Implemented agile-style project management framework by creating programs, processes and workflows designed to scale and maximize efficiency - Initiated, led, and executed successful website migration onto CMS (from inefficient home grown system) while simultaneously launching a complete redesign of website and landing pages within 6 weeks.
HG InsightsHead of Demand Generation
Feb. 2019 - Mar. 2020
Buttered ToastVP of Growth & Performance Marketing
Feb. 2017 - Mar. 201970% of venture backed startups fail. We're improving the odds. There are three primary failure points; go to market, brand messaging and positioning, and driving qualified demand. How do we know this? Because tech startups is all we do. We have been founders and have worked for some of the most prominent tech companies in San Francisco. We've lived it, so we know how to fix it.
ConsultantFractional CMO / VP Marketing
Feb. 2014Santa Barbara, California AreaIn my role as a Fractional CMO/VP Marketing, I have spearheaded revenue-driving marketing programs for startups and established companies. I have successfully led product positioning, pricing, and packaging strategies, resulting in increased lead generation and market penetration. Additionally, I have collaborated cross-functionally to develop go-to-market strategies and drive successful product launches, leveraging user research and market insights to achieve business objectives.
CitrixDirector, Strategic Marketing
Oct. 2012 - Feb. 2014Santa Barbara, California AreaMember of global marketing leadership team for Citrix Saas Divison. After 8+ years at the SaaS Division of Citrix, where I grew revenue from $30M to $900M to become one of the ten largest SaaS companies in the world, I have focused my career on helping drive revenue via marketing programs and campaigns at Early-stage startups, growth companies, and established private and public companies. Responsibilities included assisting with defining our positioning in the market, and developing go-to-market plans and strategies to support those. Worked closely with leaders across Marketing, Product, and Mobility teams to help identify opportunities, value propositions, and service offerings. Also directly supervised and provided leadership and strategic direction to in‐house Global Search Marketing team (Paid Search, Search Engine Optimization, Search Affiliates).
CitrixDirector, Inbound Marketing (SEM, SEO, Affiliates, Display)
Jun. 2010 - Oct. 2012
CitrixSenior Manager, Global Search Marketing
Dec. 2008 - May. 2010Santa Barbara, California Area
CitrixMarketing Operations & Analytics
Jul. 2006 - Nov. 2008
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