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Work Background
Kontoor Brands, Inc.Manager, Lee Men's Merchandise
May. 2022 - Jun. 2024Greensboro, North Carolina, United States
Kontoor Brands, Inc.Merchandiser, Outdoor
Nov. 2017 - May. 2022Greensboro/Winston-Salem, North Carolina AreaCreative, skilled merchant who owns the aesthetic from concept to consumer for all product and assortment needs for Wrangler Outdoor and ATG (All Terrain Gear) by Wrangler brands. * Develops and delivers innovative, brand-right products which meet outdoor category and consumer business unit needs and translates trends appropriately to specific targeted consumer needs. * Researches emerging trends and styles and key influencer markets to strengthen brand image and maintain competitive positioning against key brand consumer targets. * Responsible for ongoing product line management, including setting style/sku-level productivity targets, product portfolio management, and innovation pipeline maintenance. * Establishes cost targets for seasonal product, develops product development calendars and drives accountability for timeline adherence.
* In partnership with marketing & MM/Director establishes go to market (GTM) strategies and communication plan for new product launches.
VF JeanswearSales Planning, Amazon & DTC Accounts
Mar. 2016 - Nov. 2017Greensboro/Winston-Salem, North Carolina AreaCreated and managed sales, shipment and inventory plans for multiple product lines of Lee, Wrangler, Riders by Lee, and Chic branded apparel for Amazon.com and VF Outlet stores.
Hanesbrands Inc.Product Marketing, Maidenform
Apr. 2014 - Feb. 2016Winston-Salem, NC• Collaboratively managed new program launches, packaging design, merchandising strategy, product portfolio and inventory management. Developed sales materials, event forecasts and sales volume projections with key accounts.
• Managed product life cycle from design concept to launch, creation of new colors and products with cross-functional teams. • Analyzed quantitative market data and category research to support ongoing business management and built long-term strategies to pro-actively drive brand growth. Reported results regularly to senior management.
• Evaluated trends in the competitive environment to identify new areas for category expansion and market share growth.
Hanesbrands Inc.Demand Forecasting, Intimate Apparel
Dec. 2012 - Mar. 2014Winston-Salem, NCForecasted seasonal consumer demand and retail sales for Hanes, Bali, and Playtex brands of women's intimate apparel across multiple channels.
Thompson Creative, Inc.Marketing & Advertising Account Manager
Feb. 2012 - Nov. 2012Greensboro/Winston-Salem, North Carolina AreaManaged day-to-day client interaction including strategic planning, scheduling, and project management.
SunTrust BankInternet Marketing Manager
May. 2010 - Aug. 2010Greater Atlanta AreaDefined online presence and brand identity for Sun Trust ‘Live Solid Bank Solid’ marketing campaign and social media. Managed content editor role through transition from external vendors to internal content development.
Atlantic MediaEvents Producer, Government Executive
Mar. 2007 - Apr. 2008Washington D.C. Metro AreaCreated content design and delivery for Government Executive branded events including the Excellence in Government conference, Government Executive Leadership Breakfasts, National Academy of Public Administration Executive Luncheon Series, and special events.
Improved program content and development through surveys, research and evaluations.
Developed award applications for Excellence in Government Conference and Signature Event Series.
United States SenateLegislative Correspondent
Jan. 2006 - Mar. 2007Washington D.C. Metro AreaResearched and analyzed legislative issues involving foreign policy, defense, military, and veterans’ affairs; created and edited correspondence to constituents. Wrote statements on behalf of the Senator for the Congressional Record, letters of recognition and condolence, and official letters to state, local, federal, and foreign government entities. Communicated with constituents, students, and national organizations on prospective legislation.
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