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Work Background
The Warrior GroupMarketing Account Manager
Feb. 2023Dubai, United Arab Emirates- Conceptualized and implemented multi-channel marketing campaigns, seamlessly integrating SEO strategies, social media initiatives, and content marketing to elevate brand visibility and audience engagement.
- Crafted and localized impactful content tailored to diverse markets, blending cultural nuances with brand storytelling to position the company as a trusted industry leader.
- Pioneered innovative branding strategies and storytelling approaches, redefining the company’s identity to resonate with target audiences and reflect its core mission and values.
- Delivered strategic performance insights by analyzing campaign data with tools like Google Analytics and Metricool, enabling continuous improvement and optimizing marketing effectiveness.
- Championed digital transformation efforts, working closely with developers and designers to refine the company’s online presence, ensuring a seamless user experience and brand consistency.
- Drove thought leadership initiatives, curating engaging content that positioned the company as a go-to expert in its field, sparking interest from prospective clients and stakeholders.
DDP China CenterDigital Marketing Manager
Jun. 2022 - Jan. 2023Dubai, United Arab Emirates- Launched TikTok campaigns, generating an average of 150 monthly inquiries and 15 partnership requests to drive business growth.
- Developed and executed localized content strategies across digital channels, boosting engagement and brand visibility in key markets.
- Tracked and analyzed campaign performance, leveraging insights to refine strategies and optimize funnel efficiency.
- Allocated budgets for regional campaigns, ensuring cost-effectiveness and alignment with marketing objectives.
Damas Medical CenterSocial Media Manager
Oct. 2021 - May. 2022- Promoted the clinic through partnerships and events, increasing engagement and customer inquiries.
- Created experiential campaigns, leveraging VR technology to enhance event participation.
- Managed social media channels, achieving growth in followers and engagement.
- Monitored and optimized campaign performance using tools like Hootsuite, ensuring continuous improvement in ROI.
Leader Events ManagementDigital Marketing & Social Media Manager
Oct. 2019 - Apr. 2021Dubai, United Arab Emirates- Designed and executed integrated marketing campaigns, increasing audience reach and reducing acquisition costs.
- Partnered with 90+ influencers to promote events, resulting in an increase in attendance.
- Directed PPC campaigns through targeted optimizations and keyword refinement.
- Produced high-impact content and branding strategies that enhanced sponsor relationships and event visibility
Never Before EventsDigital Marketing & Social Media Manager
Nov. 2018 - Oct. 2019Dubai- Managed three portfolio events, crafting branding strategies and delivering storytelling to engage key audiences and improve sponsor value.
- Planned and executed paid social campaigns across multiple platforms.
- Oversaw influencer collaborations and digital content production, driving footfall for regional exhibitions.
- Collaborated with cross-functional teams and external vendors to ensure cohesive event marketing and high-impact campaign delivery.
Dubai TourismCustomer Experience and Operations Lead
Jun. 2014 - Oct. 2018Dubai- Developed operational frameworks and workflows, improving team efficiency by 30% and aligning with strategic goals.
- Implemented AI-driven customer service solutions, reducing average handling time by 76% and cutting repeated inquiries by 65%.
- Collaborated with internal teams and external stakeholders to launch customer-focused initiatives, including live chat and chatbot integration.
- Provided actionable insights through KPI tracking and data analysis, enhancing customer satisfaction and service delivery.
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