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Work Background
SHI International Corp.Field Marketing Manager
Feb. 2023Austin, Texas, United States-Design event success criteria and customer experience strategy for dedicated business segment
o Forge closer working relationships with Sales Leadership to develop field event strategy which supports BU objectives
o Partner with Sales, Product Marketing, Creative, Copy, and Partner Marketing to develop value proposition messaging and align SMEs to attend/speak
o Partner with Event Management to outline event logistics and needs
o Develop promotional materials, including emails and landing page
o Manage Monday.com project plan and tasks
o Manage Marketo program setup and lead management
o Own and update field event calendar
o Integrate TOFU leads into campaigns
o Accountable for managing field event attendance and supporting sales in promotional efforts
o Report on field event performance and overall marketing impact regularly to stakeholders
o Provide reporting to Sales Leadership for follow-up sales activity
o Capture insights and feedback, internally and externally, to inform future field event strategy and messaging
o Own post-event strategy and communications
-Built and expanded the virtual events and webinar program, driving growth for business and lead generation.
SHI International Corp.Partner Sales Manager
Jul. 2022 - Feb. 2023Remote-Responsible for Revenue & GM growth with designated partners throughout SHI Corp
Developed Corp Go to Market (GTM) plan and co-selling strategies with partners that outline activities and expectations to drive SHI and partner sales goals
Conducted Quarterly Business Plans to track progress against Corp GTM Plan
Built relationships with Partners to achieve strategic alignment and drive growth
Understand and aligns partners’ priorities, strategies, and goals with SHI
Responsible for partner Big Deal pipeline management Enabled Corp Sellers to identify opportunities by driving awareness of new products, solutions, use cases and promotions
Aligned key stakeholders within the sales and technical organizations to key partners
Leveraged internal & partner data to execute Demand-Generation strategy Worked with Corp Customer Engagement team to execute In-Market event strategy
Coordinated with the Learning & Development (L&D) team to develop partner training activities aligned to Corp Sales priorities & KPIs
Redis LabsCorporate Account Manager
Mar. 2021 - Jul. 2022Austin, Texas, United States-Inside closing role growing the corporate account team team based on selling merit, product knowledge, and successful account ownership.
-Extended key value propositions of top ranking NoSQL database in user satisfaction, market presence, and container technology across top to bottom of funnel activities.
-Serve as the primary point of contact for clients while collaborating with strategic alliance teams, Customer Success, and Product to ensure the existing customer base is receiving the value they expect from their implemented solutions while increasing revenue.
-Sell subscription renewals, add-ons and professional services, appropriate to customer requirements
-Maintain knowledge of current products and pricing appropriate to closing sales
-Provide regular reporting on account status, issues, forecasts and activities
-Execute account strategies and plans to maximize account growth.
SonicWallChannel Account Manager
Mar. 2020 - Mar. 2021Phoenix, Arizona, United StatesAchieved and exceeded quarterly and annual sales goals
Engaged and supported partners in activities facilitating revenue growth
Building and nurturing top-down, key relationships within target accounts
Developed and implemented strategic business plans for your territory in conjunction with sales leadership on the company’s overall vision and business model
Managed chat and call inquiries to provide solutions for customers and partners.
Identify and sell into new Mid-Market accounts where our offerings help protect their revenue streams.
working with cross-functional teams for strategy on increasing revenue
Assisted channel marketing in the development and execution of marketing plans and effective lead generation strategies for key partners
Qualified and on-boarded net-new partners.
InsightPartner Alliance Manager
Mar. 2019 - Mar. 2020Phoenix, Arizona Area- Led go-to-market strategy and partnerships primarily focused on evolving hardware and software expansion in market share. -Promote on various products within a specific manufacturing partner, incentive programs and activities for the sales team to maximize profitability. - Build and maintaining strong relationships with our sales’ teams and valued partner to increase revenue and ROI
- Deliver the partner’s initiatives and product promotions to the Insight sales team as well as update them on sales numbers and activities. *Achieved over 100% of quarterly revenue target.
*Produced 70% of AR to pipeline for Partnership.
*Grew Partnership sales by 3% quarterly basis.
- Worked with Marketing to guide partner marketing initiatives, while executing demand gen programs and campaigns that increased partner revenue. -Executed co-determined marketing programs and field events, and sales events.
- Develop and deliver sales training programs and support manufacture sponsored events and sales programs.
- Attended QBRs and measured partner and sales performances against jointed identified business metrics and partner statistics aligned internally and externally. - Present information to top management, public groups, and partners in QBRs - Implement internally created campaigns in by leveraging business intelligence to identify new areas of opportunity. Track, measure and report in the success of these campaigns.
- Maintain a direct line of communication with the inside and field sales management to promote consistent collaboration with the partner sales teams through face-to-face or virtual meetings.
- Meet sales and activity performance goals, including weekly pipeline report by opportunity. Prepare reports and communicate monthly summary of wins, losses, inhibitors and net-new opportunities.
ImpervaStrategic Partner Specialist
Mar. 2018 - Mar. 2019Redwood City, California, United States-Built and maintained relationships with designated resellers, cloud partners, and professional services partners while supporting sales teams to increase revenue and market share.
-Helped with go-to-market strategies for evolving legacy security solutions to the cloud. -Assisted with cross-functional team chartered with launching strategic cloud imperatives. -Use customer success initiatives to help with the partner’s onboarding. Worked with technical resources, sales enablement and operations, and professional services to help build and execute the onboarding and training.
-Executed internal and external initiatives to enable cloud security solutions and technologies.
- Achieve revenue goals for co-selling, partner opportunities, building pipeline, and continue to build relationships and customer satisfaction.
ImpervaSales Account Manager
Apr. 2016 - Mar. 2018Redwood City, CA-Develop corporate prospects, qualify potential customers, and identify cross-sell opportunities through customer success initiatives by leveraging various sales and lead generation tools combined with marketing strategy and communications.
*Achieved over 90% % of annual sales goals -Strategically engage with clients, prospects, and cross-cross-functional teams on customer business opportunities, current conditions, future prospects, active measurements, software development, and competitive issues.
-Work with multiple sales and marketing teams on project management and lead generation through strategic initiatives.
-Establish productive, professional relationships with key personnel in assigned Channel partner accounts and B2B selling customers by region or territory.
-Remain informed on managing product and service renewals and customer solution expansions.
-Work cohesively with regional sales teams, channel account managers, and field marketing teams at events, trade shows, and conferences.
-Assist in building, maintaining, and expanding relationships with prospects and clients across various territories and industries through customer success and new business strategies.
-Help with various integrated functions of marketing, sales, customer success implementations, and professional services.
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