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Work Background
MicrosoftProgram Manager, Gaming, Xbox | Microsoft
Oct. 2022• Led cross-functional internal marketing teams to initiate campaign development, ensuring cohesive alignment in Perk positioning and marketing strategies across the entire customer funnel
• Refined and operationalized a strategic rhythm of business, fostering efficiency both internally and externally, resulting in smoother operations and enhanced productivity
• Innovated, developed, and implemented best practices, tools, and processes for both internal and external partners, streamlining operational workflows and significantly boosting efficiency and effectiveness
• Cultivated strong relationships with GPMs and respective publishers, collaborating on the development of Perks
• Analyzed extensive data sets to uncover valuable insights and opportunities for improving player engagement, leading to more targeted and impactful marketing efforts and ultimately driving higher levels of user engagement and satisfaction
• Developed GTM plans for external Perks partnerships
MicrosoftProduct Marketing Manager, Xbox - Cloud Gaming | Microsoft
Jan. 2022 - Oct. 2022
PhotobucketDigital Marketing Manager
Jun. 2021 - Jul. 2022• Achieved $10M net gain in 2021 through internal and external marketing efforts
• Managed the development, implementation, and evaluation of integrated marketing initiatives to achieve subscription growth and revenue goals.
• Led CRM, paid media, product, and content teams in planning, organizing, and executing marketing strategies, tactics and campaigns.
PhotobucketDigital Marketing Specialist
Aug. 2020 - Jun. 2021Led integrated marketing campaigns across all media verticals
V&E Restaurant GroupRegional Marketing Manager
Jun. 2019 - Oct. 2019• Build direct marketing plans, targeted campaigns, PR campaigns, and activated channels.
• Showcasing Food and Beverage promotions to both hotel guests and local patrons through social media.
• Report to Regional Director of Operations and Chief Operating Officer regarding market analytics and industry trends.
• Approve budgets for the local and regional marketing department as related to B2C and B2B markets.
• Manage third party agency's, vendors and partners.
• Oversee all restaurant's website, direct email marketing program and provide analytics review.
Trend Nation LLCMarketing Coordinator
Dec. 2018 - May. 2019• Identify, develop, and evaluate digital marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Manage PPC advertising campaigns on Amazon, Walmart, eBay, and Home Depot.
• Plan and execute all digital marketing, including SEO, email, and social media.
• Assisted in managing a $1.4 million budget and optimization of active ad accounts.
The Westin Lake Las Vegas Resort & SpaMarketing Manager
Sep. 2017 - Oct. 2018Las Vegas, Nevada• Develops collaborative relationships with property business partners for assigned areas by delivering the best industry practices that increase occupancy, revenue and overall awareness for venues.
• Rebranded SPG collateral to Marriott for company merge.
• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services).
• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
Crowd SirenAccount Manager
Sep. 2013 - Aug. 2017Las Vegas, Downtown• Manage daily content creation for multiple clients and posting for social media channels such as Facebook, Twitter, Instagram, Snapchat, Youtube.
• Working closely with the team to ensure we are fully leveraging our social media for maximum impact/results.
• Execute social marketing campaigns, including marketing/new concepts, community-building efforts and promotions.
• Produce high-quality deliverables such as social photography and video marketing production
• Assisted in launching sister company, Social Media Models
• Designed new, on-brand visual elements such as website, logos and marketing collateral for Crowd Siren and Social Media Models
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