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Work Background
eBayMarketing Operations Specialist
Jul. 2021 - Apr. 2024Prague, CzechiaCampaign Management: Executed PPC campaigns with budgets from $20k to $800k across Google Ads, Bing Ads, Meta, and YouTube using Google Analytics, Google Ads, and Facebook Ads Manager. Email Marketing: Managed and optimized email campaigns, averaging 10 million emails per week, using Adobe and internal tools for design, tracking, and automation, significantly boosting engagement and retention. Performance Analysis: Analyzed performance data with Google Analytics and Tableau, providing insights and optimization strategies, achieving a 25% improvement in campaign ROI. Advised stakeholders on action plans to achieve market-specific goals across EMEA, APAC, North America, Australia, and LATAM. Collaboration: Worked with cross-functional teams and external vendors to develop and implement marketing and communication strategies, enhancing project success rates. Project Management: Managed projects using Jira, Trello, and Notion, and streamlined operations with automation tools, reducing turnaround time by 30%. Training and Development: Delivered training on internal tools, improving team productivity and reducing onboarding time by 15%. Vendor and Budget Management: Coordinated with vendors using Slack, Jira, and Asana, achieving faster collaboration and milestones. Managed budgets effectively, ensuring fiscal responsibility. SEO and Content: Improved SEO with SEMrush, Ahrefs, and Moz, and managed content on WordPress and custom platforms. Data Visualization: Created reports with Power BI and Google Data Studio, providing actionable insights.
Institute for Sustainable Education and Development e.V.Digital Transformation Consultant
Apr. 2021 - Apr. 2024Website and Portal Development: Delivered 6 project websites and 3 e-learning portals, enhancing the institute's online presence and educational reach, resulting in a 40% increase in user engagement. Marketing Strategy: Collaborated with various departments to design and implement effective marketing strategies, driving engagement and awareness, which led to a 25% increase in program enrollments. Automation and AI Integration: Utilized AI, webhooks, and no-code software solutions to build and automate operational processes, increasing efficiency by 30% and reducing manual workload. Staff Training: Trained 50+ staff members on workflow automation solutions, optimizing stakeholder relationship management and improving overall productivity by 20%. Data Analytics: Implemented data analytics tools to track and analyze user interactions and feedback, providing insights that informed continuous improvement of digital platforms. Cross-functional Collaboration: Worked closely with IT, marketing, and educational teams to ensure alignment of digital solutions with organizational goals. Project Management: Led end-to-end project management for digital initiatives, ensuring timely delivery within budget constraints.
Calabar BlogCo-Founder | Product Manager
Nov. 2013 - Aug. 2023Platform Launch: Launched CalabarBlog.com, leading the development and design to establish a user-friendly and engaging platform. Team Leadership: Managed a team responsible for curating and publishing timely news and event updates, ensuring high-quality content delivery. Marketing Campaigns: Executed successful social media, PPC, and SEO initiatives, increasing site traffic by 150% within the first year. Monetization Strategies: Implemented diverse monetization strategies, achieving financial sustainability and generating consistent revenue growth. Data-Driven Improvements: Leveraged analytics to enhance user experience and site performance, resulting in a 40% increase in user engagement. Brand Development: Created and executed effective brand identity and positioning strategies, establishing a strong market presence. Product Development: Identified market needs and translated them into product features, ensuring continuous alignment with business goals. Stakeholder Collaboration: Coordinated with stakeholders to align product vision and strategy, securing necessary resources and support. User Feedback Integration: Gathered and analyzed user feedback to inform product improvements, leading to a 30% increase in user satisfaction. Project Management: Oversaw project timelines, resource allocation, and milestone tracking to ensure timely delivery of product updates and new features.
IBMSoftware Asset Data Analyst
Jan. 2020 - Apr. 2021Brno, South Moravia, CzechiaSoftware Asset Management: Managed software assets across 12 major Benelux accounts, including AirFrance, ABN Amro, and Deutsche Bank, ensuring SLA compliance. Licensing Discrepancies: Resolved over 6,000 software and hardware licensing discrepancies, identifying cost-saving and process improvement opportunities using advanced Excel, Apps Script, and SQL. Process Optimization: Utilized APIs and Big Data integration tools to streamline asset management processes, improving market squad attainment from 46% to 95% and saving the team 12 hours per week. Cross-functional Collaboration: Worked with cross-functional teams and clients to understand needs, recommend software, and implement GxP-compliant solutions. Impact Measurement: Reported on asset management outcomes, highlighting significant cost savings and efficiency gains.
LetsFlow StudiosMarketing Service Designer
May. 2016 - Jul. 2020Murcia, Región de Murcia, SpainProject Management: Managed development and delivery of 45+ user research, usability testing, MVPs, and rapid prototyping projects across various industries. Workshops and Training: Delivered workshops and training sessions to over 100 internal team members and client stakeholders, achieving a 90% satisfaction rate and increased adoption of service design principles. Facilitation: Led workshops that resulted in a 90% adoption rate of service design principles and digital innovation strategies among internal teams and clients. Impact Measurement: Tracked and reported project outcomes, demonstrating significant improvements in user experience and product usability. Collaboration: Worked closely with cross-functional teams, including developers, designers, and marketers, to ensure project alignment and successful delivery. Tools and Technologies: Utilized tools like Sketch, Figma, InVision, and Adobe Creative Suite to design and prototype solutions. Innovation and Strategy: Developed innovative service design strategies that aligned with clients’ digital transformation goals, leading to enhanced customer engagement and satisfaction. Feedback Integration: Gathered and incorporated user feedback into project iterations, ensuring continuous improvement and relevance to user needs. Client Relationship Management: Maintained strong relationships with clients, resulting in repeat business and long-term collaborations.
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