Rolls-RoyceHead Of Digital Marketing
Jun. 2017 - Jun. 2018Los Angeles, California, United StatesPlayed a major part in enabling Rolls Royce SoCal to boost sales 25%, set a year-end record for sales, and take back #1 market share in the region by leading all digital marketing efforts. • Decreased cost of digital marketing 33% by using data analytics to target spend and streamlining CRM. Enabled several CRM systems to efficiently talk to each other. • Provided analytics that identified the best markets to target after the company was using ineffective mass marketing approaches. • Built partnerships with agencies, magazines, and the Beverly Hills Chamber of Commerce. Helped arrange marketing events with partners, including the Rodeo Drive Take Over. Worked with other luxury car brands in joint marketing campaigns. • Optimized search, display, SEO, email, PPC, print, OOH, and direct mail campaigns. • Increased long-term brand loyalty by evaluating and managing the customer journey from initial contact through the engagement process.