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Work Background
Code8digitalAgency Producer
Mar. 2024 - Oct. 2025
M&C SAATCHI MENAAgency Producer
Sep. 2023 - Aug. 2024
FreelanceIndependent Communication Consultant
Jan. 2023 - Jul. 2024Independent Communication Consultant and Producer
UNRWACommunication Consultant
Mar. 2022 - Jan. 2023Supported in conducting research and community analysis.
Coordinated with external partners to develop communication strategies around eUNRWA mobile application.
Tailored key messages and designed communication materials for refugees, UNRWA staff, and other stakeholders including potential donors.
Supported with media monitoring and communication mitigation measures.
Oversaw eUNRWA app development and UX design and liaised with various departments and other UN partners for implementation.
Drafted and reviewed internal and external reports, FAQs, Privacy Policies, SOPs, and Q&As.
Coordinated with field offices on the setup of eUNRWA support centers and helplines.
Gave communication training to Field Officers for the launch of eUNRWA.
DDB Dubai Agency Producer
Dec. 2021 - Mar. 2022Managed the production process of IBC TVC with Saudi Tourism Authority where we shot in 4 different cities over 8 shooting days for 3 films with 3 different ethnicities versions each.
DDB DubaiAgency Producer
Dec. 2021 - Mar. 2022Managed the production process of IBC TVC with Saudi Tourism Authority where we shot in 4 different cities over 8 shooting days for 3 films with 3 different ethnicities versions each.
Production and BeyondProduction Manager
Nov. 2021 - Nov. 2021Doha, QatarManaged production of Vodafone TVC with a team of 40 people and 30 cast members. coordinated and organized between production teams, managed budget, time, and set efficiently.
World Lebanese Cultural UnionGrowth Hacker
Jan. 2021 - Nov. 2021Beirut, LebanonBuilt and maintained trusted relationships with key users.
Planned and organized events with global influencers
Created and delivered presentations to highlight the platform’s purpose, benefits, and features.
Developed growth plans to drive user acquisition, engagement, and retention.
Performed A/B testing and experimented with the app to accelerate users' onboarding and platform adoption.
Analyzed feedback and requested the implementation of improvements accordingly.
Created marketing strategy supported by user journeys.
Beirut InstituteCommunications and Project Coordinator
Jan. 2020 - Nov. 2020Beirut, LebanonResearched, formulated, and edited content.
Liaised between Beirut Institute and strategic partners along with local and international media.
Organized e-Policy Circles, coordinated with the speakers, researched content, and created and implemented the communication strategy across multiple channels.
Managed and executed programs and initiatives for Beirut Institute.
Handled weekly newsletter and maintained database and media coverage.
Supported with website development, updated content and ensured social media consistency and engagement.
FreelanceFreelance Year
Apr. 2018 - Dec. 2019- Executive Producer for SEDCO SAUDI and Kashida's Educational Web Series. - On Set Line Producer for Qatar National Bank x Paris Saint-German TVC - Qatar. - Bint El Chalabiya Restaurant - Passion Personal Project.
M&C SAATCHI MENATV Producer
Dec. 2016 - Mar. 2018Beirut District, Lebanon- Developed and executed projects for TV, web and radio for CAFE NAJJAR, SGBL, BLF, ZAIN, and QNB.
- Budgeted, estimated and negotiated low and high budget TV productions.
- Managed and directed all phases of agency production process.
- Coordinated between in-house cross-functional teams and third party suppliers.
- Worked with and set project schedules and managed calendars to optimize prompt delivery.
Startup MegaphoneStartup Relations & Events Organizer
Sep. 2015 - Dec. 2016Beirut District, Lebanon- Organized Banque du Liban Accelerate 2015 and 2016, the largest International Startup Conference in the MENA region, clustering more than 15000 attendees, 100 international speakers and 100 international startups. - Connected with startups and prepared them for the competition. - Directed the schedule and content of over 30+ Startups assigned to the stage over three days. - Oversaw the tasks of the production and technical teams. - Coordinated with a team of 50+ organizers to ensure alignment on conference details
M&C SAATCHI MENAProduction Assistant
Jun. 2012 - Aug. 2014Beirut- Managed and organized Database - Handled productions of Radio Spots & TV animation - Liaised between agency and production houses - Negotiated costs and agreements with Production houses - Kept Billing records - Updated company internal and external platforms with new material.
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