Percy Urdininea

International Business Developer @Hisense

Account ManagementRevenue Growth StrategyAccount ManagerStrategic PartnershipsNegotiationsLife Science & Health CareTechnologyConsumer IndustryChanel ManagerCustomer Success Manager✨ Business OwnerCEOHead of GrowthBusiness Development ManagerSales ManagerBrand Marketing Manager👍 Sales & BizDev💼 C-level ExecutiveBusiness Owner💸 Marketing

Country Manager with a Proven Track Record in Business Launches As a Country Manager, I specialize in leading the successful market entry of new businesses and products. I serve as a brand ambassador, creating a distinctive corporate image. With an exceptional history of initiating and nurturing businesses from inception, I bring extensive experience in sales and marketing across commercial, industrial, wholesale, and retail sectors. My expertise spans various areas: Sales and Marketing: I excel in driving revenue growth and market penetration. Product Management: I have a keen eye for product development and optimization. Trade Marketing: I understand the intricacies of promoting products within the market. Customer Service: I prioritize customer satisfaction and loyalty. My strategic planning, agile organization, and effective leadership have consistently contributed to overall company success. I foster collaborative relationships with colleagues, key stakeholders, and clients, all aimed at sustainable growth and elevating organizational achievements.

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Network Power<100 people

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Marketing

✨100%

Business Owner

🧑‍💼100%

C-level Executive

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Work Background

Hisesne Gorenje ChileBusiness Manager Bolivia & Paraguay

Oct. 2021Santiago, Region Metropolitana de Santiago, ChileCreate, develop and rump up growth of 2 new branch offices, manage marketing, commercial, post sales service, and all areas related with the business in these countries. Responsible of the P&L, profit, and price positioning for all the categories. Create channel and sales strategy finding and developing distributors, retails, online & B2B areas or stakeholders. Responsible of all business negotiations also in all related to, legal contracts with different agencies, stakeholders and distributors. Generate appropriate strategies and ensure operational excellence to guarantee EVITA 8%. ● Boosted 7% market share on first year, 8% net profit and operational excellence below 8% up to date. ● Work closely with HQ to Aline general strategy such as product mix, terms and conditions, financial ground base, future investments and key regional projects. ● Identify, develop, and execute activities to launch and develop the markets ● Hire, develop, motivate, and retain a high performing collaborators that drive excellent results. ● Developed and implemented key KPI´s regarding market share, profit, revenue, and turn over. ● Created a customer base for Paraguayan market ● Create and stablish after sales service strategy considering supply of spare parts, implementing service centers nationwide in both countries and establishing key KPI´s to ensure success for example decrease TAT from 76 days to 7 days. ● Decision making regarding all aspect on the business for both countries creating or using hard data to ensure minimal risk and high profit.

ATC / RED ENLACEMerchant Bussines Manager

Jun. 2020 - Sep. 2021La Paz, BoliviaI lead three regional sales offices, marketing, e-commerce, back office, and business model areas, report to CEO and shareholders. I identify strategic projects heading growth in transactions, volume, POS coverage, value-added services, and customer-centric innovations. I sponsor, manage and initiate new key growth projects, including e-commerce, union pay, marketplace, QR, and tap to phone while negotiating fees within Union Pay, Visa, and Master Card as well as suppliers. • Boosted market share from 55% to 61% resulting in increased profitability and revenue. • Enhanced point-of-sale activity from 40% to 73% while decreasing operating expenses by 45%. • Formulated, executed, and administered e-commerce channels and business strategic plan to achieve organizational objectives within set time frame and budget. • Developed and implemented KPI's regarding profit, revenue, and net promoter indicator. • Launched go-to-market strategies and took data-driven decisions to increase net-profit income.

RED ENLACECommercial Manager

Sep. 2016 - Aug. 2017La Paz, BoliviaI partook in customer service areas, including marketing and regional sales in collaboration with General Manager and shareholders. I removed the communication gap between banks and acquiring merchants. I launched new payment services, including pay me, mpos, and Amex while leading team of 60 employees. • Optimized 25% revenue through renovation of commercial area and brand reengineering. • Upraised market share from 50% to 75% and enhanced efficiency from 83% to 95% on call center via prompt and accurate response.

Samsung ElectronicsSenior Manager

Sep. 2017 - Aug. 2019BoliviaI administered all facets of product lifecycle, including marketing and key account management and shared reports to organisation's President and Latin-American leaders. I developed and evaluated marketing investment, sales budget while monitoring KPIs. I assessed the market to analyze commercial conditions in collaboration with multiple market players. I served as key liaison for public events, launches, and campaigns. Led growth of TV, AV, WM, REF, AC, VC, Mobile, and wearables. • Led and empowered consumer electronic team, team of 5 direct and 21 indirect employees. • Minimized inventory levels from 84 to 17 resulting in acquiring optimal level. • Multiplied net profits from 2% to 16 % while saving 10% from marketing budget. • Increased revenues and net profits by employing distributors, sales channels, and effective commercial and marketing plans. • Utilized ROI tools for marketing budget forecasting and improving market share.

Samsung ElectronicsProduct & Channel Manager AVTV & Mobile

Feb. 2013 - Aug. 2016BoliviaI formed a 360° marketing plan for the designated categories by integrating promotional actions for inventory reduction. I directed the brand's corporate manual to manage KAM's of retail and carrier for meeting objectives. • Surpassed 50% mobile and 40% TV sales revenue and market share. • Deployed BI retail revolution project and directed value-added services such as live soccer apps and Samsung delivery. • Launched brand awareness campaigns for Samsung S7 resulting in 120% sales. Devised 4p'L strategies in coordination with commercial direction to improve product supply.

AvonDivisional Manager

Jun. 2009 - Feb. 2013la paz, Bolivia• Report to National sales manager. • Leadership and trained zonal managers and sales leaders to ensure KPI´s. • Control the follow-up in sales of zonal managers, leaders and promoters. • Lead product launches and campaigns biweekly. • Leadership of 15 direct employees, 150 sales leaders and 17. 000 promoters. ACHIEVEMENTS • Awarded for the best team in meeting sales goals.

Nestlé Purina Pet Caresales supervisor

Oct. 2007 - Jun. 2009Bolivia• Report to Country Manager. • Manage sales to distributors and negotiate sales quotas with wholesalers. • Supervise the trade marketing team and increased new specialized sales channels. • Planed and execute forecast by distributor and sales channel. • Leadership of 5 employees. ACHIEVEMENTS • Increase in sales in 15%.