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Work Background
The LaminasCo-Founder
Jan. 2024 - Nov. 2024Villa La Angostura, Neuquén Province, ArgentinaIn "The Laminas" we create and sell digital designs in high quality, ready to be printed, for everyone to be able to decorate their spaces in a simple, stylish and affordable way. It's the ideal solution to fill every corner of your home with designs that speak your language. Responsible for business, sales & marketing strategy.
Created ecommerce to sell digital files. Worked on constant ecommerce optimizations.
Estudio MokenAssociate Consultant - Business & Marketing - Digital Marketing Specialist
Jun. 2021 - Apr. 2023My primary focus revolved around elevating marketing strategies for small and medium-sized fashion brands. My responsibilities spanned from conceptualizing branding projects to crafting targeted marketing communication strategies, with a strong emphasis on digital marketing. As my role evolved, I took on the challenge of establishing the digital marketing services within the consulting agency. I meticulously developed processes and strategies that seamlessly integrated with other sales and commercial consulting services. Throughout my time here, I had the opportunity to work with over 15 brands (entrepreneurial and medium size) from the fashion and wellness industry.
Nicole Irrgang ConsultingBusiness & Marketing Consultant
Apr. 2021Argentina, Buenos AiresToday, i m dedicated as a consultant to empower businesses to thrive by creating robust end to end strategies that drive growth and profitability. My expertise includes business planning, marketing, communication with focus on digital, profitability management, data analisis & delivering key business management tools.
Some of my experiences:
Green & Co SRL - May 2024 - Current Marketing Consulting - Brand and Communication Strategy with focus on Digital, team building and training, process development.
UADE - Jul - Aug 2024
Marketing Consulting- Strategy and Execution in Digital & Social Media with focus on Content Generation
Fratelli Branca: Media Consultant-Digital
Marketing Strategy and Execution
Specialist.
2021-2023
-I worked together with media, creative and digital agencies and marketing team, carrying out diagnoses on the best way to articulate the communication operation, from the planning stage to execution.
-Design a 3 year vision & digital strategy, advising on the strategy by stages, structure of digital and e-commerce campaigns.
Johnson & JohnsonBrand Manager Baby Care - Latam South
Mar. 2020 - Apr. 2021Buenos Aires, Argentina1. Responsible for Brands P&L, following financial results, brand objectives & budget for 7 Latam South countries (Argentina, Uruguay, Paraguay, Chile, Bolivia, Peru and Ecuador) 2. Implementation of product launches and brand communication campaigns. 3. Annual brand plan development. 4. Long-term growth projections and demand estimation follow up working closely with the Sales team. 6. Definition of the brand strategy, including portfolio definitions, prices, distribution and promotion. 7. Development of the brand's communication campaign (creative idea and execution of commercial TV and Digital, Influencers, visual for graphic media and point of sale). 8. Team: I work in coordination with 5 “activation” Brand Managers located in the countries and with Jr. Brand Manager for post bath & diapering. Comunication Campaings May 2020: "Ayudemos a proteger a los que más nos protegen" (ARG)
June 2020: Brand Trasformation 2.0. (CH, PE, EC) July 2020: Superiority Campaign - 125 años cuidando la piel de tu bebé (ARG) Member of the eCommerce Squad with objectives to boost online sales, enhance conversion content and change organizational mindset. Participated in defining & planning eCommerce strategy for 2020.
Johnson & JohnsonJunior Brand Manager Baby Care: Post Bath & Diapering - Latam South
Apr. 2019 - Mar. 2020Belgrano, Buenos Aires1. Responsible for Brands P&L, following financial results, brand objectives & budget for 7 Latam South countries (Argentina, Uruguay, Paraguay, Chile, Bolivia, Peru and Ecuador) 2. Implementation of product launches and brand communication campaigns. 3. Annual brand plan development. 4. Long-term growth projections and demand estimation follow up working closely with the Sales team. 6. Definition of the brand strategy, including portfolio definitions, prices, distribution and promotion. 7. Development of the brand's communication campaign (creative idea and execution of commercial TV and Digital, Influencers, visual for graphic media and point of sale). 8. Team: I work in coordination with 5 “activation” Brand Managers located in the countries and with Sr. Brand Manager of Baby Care.
Johnson & JohnsonJunior Brand Manager Body & Hair Care Latam South
Aug. 2018 - Mar. 2019Belgrano, Buenos Aires, Argentina1. Responsible for Brands P&L, following financial results, brand objectives & budget for 7 Latam South countries (Argentina, Uruguay, Paraguay, Chile, Bolivia, Peru and Ecuador) 2. Implementation of product launches and brand communication campaigns. 3. Annual brand plan development. 4. Long-term growth projections and demand estimation follow up working closely with the Sales team. 6. Definition of the brand strategy, including portfolio definitions, prices, distribution and promotion. 7. Development of the brand's communication campaign (creative idea and execution of commercial TV and Digital, Influencers, visual for graphic media and point of sale). 8. Team: I work in coordination with 5 “activation” Brand Managers located in the countries and with Sr. Brand Manager of Body Care. Brands: Body: Johnson’s & Neutrogena
Hair: OGX
Johnson & JohnsonAssistant Brand Manager Latam South- Beauty
Jul. 2017 - Jul. 2018Belgrano, Buenos Aires, ArgentinaMarketing analyst supporting beauty brands. Participation in the development and launch of products (new products and promotional packs, launch events for customers and press). Competition and profitability analysis. Assistance in the development of marketing plans. Support in the preparation of the Monthly Sales Forecast. Cost control, adjusted to the budget allocated for each brand. Regular visit to customers with representatives of Business Development. Periodic analysis of brand performance based on the plan, taking into account internal sales, unit sales, and profits. Leading projects and campaigns with Creative & Media agencies, monitoring the effectiveness of the implemented actions. Campaigns:
Neutrogena Sunfresh - Nov17
Neutrogena Makeup Remove Wipes - Mar18
Neutrogena Acne Proofing New Line - May18
Neutrogena Hydroboost 2.0. - Jun18 Advertising materials Development: Catalog, Brochures, POP, Advertorials, Newsletters, presentation kits. Brands - Face Care: Neutrogena & RoC Latam South Scope:
Argentina, Chile, Uruguay, Paraguay, Ecuador, Peru & Bolivia
Johnson & JohnsonSales Trainee
Jun. 2016 - Jun. 2017ArgentinaSales Channel: Supermarket Account: Cencosud. Analysis and interpretation of market variables (distribution, DOH, price, market share) to identify opportunities for business improvement and subsequent planning of commercial dynamics in the Client. Monthly presentation of results to the channel manger. Assure flawless point of sale execution by leading merchandisers coordinators. Regular meetings with clients different multidisciplinary teams to look for synergies and to develop plans together.
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