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Work Background
Signet JewelersDigital Product Manager
Jan. 2021Dallas, Texas, United States
Masterpiece ControlsHead of Product/Lead Developer
Aug. 2017Dallas, Texas, United States * Developed a prototype MVP(Minimum Viable Product) that received 50K initial investment. * Proactively building a full-stack Ruby on Rails React application for escape room management * Conducts ongoing customer interviews and feature testing to enhance roadmap development * Facilitates product requirements by collaborating with contract engineers * Leads the development of all software features, from conception to wireframe to release * Implemented a real-time connection for communication between users using Action Cable via WebSockets
Rodeo Dental & OrthodonticsTechnology and Product Lead
Nov. 2015 - Jan. 2021Dallas/Fort Worth Area• Leads product initiatives for all internal business software applications across 25+ office locations • Manages the data aggregation tool for Compliance designed to streamline auditing of patient records
• Manages the offshore software development team responsible for building technology solutions for 10 key departments • Created a credentialing tool from infancy that delivers real-time credentialing status, reducing company overhead by 50%—saving them time and money
• Researched and implemented an Application Tracking System (ATS) that helps management effectively forecast hiring timelines for new offices
Top Box Web MarketingOwner/Operator
Jan. 2014 - Feb. 2016Dallas, Texas, United States• Increased organic traffic by 50%+ for a Houston salon franchise
• Grew the salons client base by 76% in six months • Identified prospective customers and followed leads from existing clients to secure contracts
• Negotiated, prepared and submitted client proposals • Consulted on selling and marketing strategies
• Developed an internal Rails application for Siren Media, enabling the Sales team to effectively track customer leads • Created Facebook marketing campaigns for lead generation and customer acquisition • Collected and analyzed sales data using web traffic metrics (i.e. page visits, click-through rates, cost-per-clicks, transaction size, etc.)
Elite Kettle Bell ClubWeb Developer/Social Media Manager
Jan. 2013 - Dec. 2014Dallas, Texas, United States• Developed and implemented social media campaigns for a Dallas fitness center • Increased organic followers by 100% in three months • Provided comprehensive Google analytic reports on organic traffic • Targeted and pursued new accounts throughout the region to boost growth • Coordinated daily social media activities and scheduling for better synergy between staff and their clients • Provided a platform to enhance social media presence based on activity trends • Conducted online marketing initiatives including, paid ad placements, affiliate programs, email promotions and viral marketing campaigns)
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